**Loyalty360 Brand Member attendees will receive communications with additional details. If you have any questions about attending or logistics, please reach out to CarlyStemmer@Loyalty360.org**
Much has changed over the past two years regarding Web 3.0. This session will give marketers running customer loyalty programs an overview of Web 3.0 in customer loyalty, what has changed, what is working, and where the industry may be going. Chris Miller, Chief Revenue Officer at Flaunt, and Mark Johnson, CEO of Loyalty360, will lead the discussion. Chris will define Web 3.0, share insights from leading brand applications to date, and discuss how loyalty marketers can leverage these new technologies.
Mark Johnson will add a perspective of what he sees from the brand perspective coming from Loyalty360 Brand Members and through Digital Roundtables on the topic, allowing time for attendees to participate in a Q&A at the end of the session.
Key Takeaways:
- How Web 3.0 has changed over the past several years
- What Web3.0 technologies are more relevant and of interest to brand marketers today
- Potential opportunities for marketers and customer loyalty strategies
- How to consider ROI/potential return on technology investments
- KPIs and metrics - how to measure success