The world is inundated with loyalty programs. That means LOTS of data. How do you know if your program is doing well? How can you convince your organization leadership that their budget dollars are going to the right place by investing in a loyalty program?
Most marketers are measuring loyalty with retention metrics, unfairly boiling loyalty down into a purely transactional relationship with their customers. Loyalty, however, is much more than that. Make sure you’re accurately tracking both behavioral and emotional metrics.
Brierley’s Chief Strategy & Analytics Officer, Don Smith, will walk through the most important KPIs your company needs to be measuring right now for a holistic understanding of customer loyalty and lifetime value.
Join this workshop session to learn about:
- Discover a new set of KPIs meant to track emotional loyalty and brand engagement
- How to get executives to see the full value of customer loyalty
- The common mistakes to avoid with Loyalty metrics
- How these KPIs can have long-reaching impacts on the business as a whole