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Agenda & Speakers

Loyalty360 Brand Member Roundtables: State of Customer Loyalty Panel

Monday, September 19, 2022 - 1:20 PM - 2:05 PM
We believe that creating engaging experiences to drive lasting customer loyalty is one of the best marketing strategies that brands can currently employ. However, creating loyalty still presents a major challenge for most organizations. They haven’t quite figured out how to leverage and execute the “right” technologies and processes in a meaningful and measurable manner.

As more brands work to achieve the same status as the "best-in-class" brands out there today, we are happy to share insights and trends into our view of the direction of customer experience and loyalty. 
Panelists will discuss: 

- How a loyalty program or strategy can position your brand to become “best-in-class”
- Adapting to and keeping up with changing customer expectations
- Going beyond points and expanding on individualized experiences and personalization based on data
- Top priorities for marketing executives and how they can best equip their teams to meet their goals


Elisabeth Keller, Chief Client Officer, Brierley

Elisabeth brings over 20 years of experience in working with clients to achieve their business goals through loyalty and sophisticated customer engagement programs.  She has held several key leadership positions at Brierley, and currently leads Brierley’s Client Service & Success practice.  Guided by the motto “your business is our business”, she has partnered with companies in travel & hospitality, retail, entertainment, CPG, shipping, real estate, financial services, and consumer electronics for the successful creation and delivery of award-winning, data-driven, customer-centric, B2C and B2B strategies that deliver top-line revenue, customer engagement and retention. Through a combination of keen business sense, and a strong operational background and understanding of current technologies, Elisabeth knows not only how to identify what should be done, but also how to bring initiatives to market. Elisabeth holds a BA in Literature from New College and a Graduate Certificate in Marketing from Southern Methodist University.

Jon Siegal, Senior Vice President of Sales, Cheetah Digital

Jon Siegal has 30+ years helping clients acquire new customers and grow existing customer relationships.

Jon is currently Senior Vice President of Sales at Cheetah Digital. He was part of the team that built Cheetah Digital’s loyalty solution and underlying data platform and is responsible for growing the company’s presence across key industries such as Retail, Restaurant and Travel.

Prior to joining Cheetah Digital, Jon was a Vice President of Sales at CRM category creator, Siebel Systems. He was a member of the Founder’s Circle at Siebel Systems and was consistently recognized as one of the top contributors to the company’s growth from $40 million to $2 billion in annual revenue

Jon received a Master’s degree in Business Administration from the John E. Anderson Graduate School of Management at UCLA and a Bachelor’s degree in Economics from UCLA.

Moderator: Mark Johnson, CEO, Loyalty360

As CEO of Loyalty360, Mark is committed to bringing loyalty to the forefront as a critical marketing strategy. To further this goal, he has created an unbiased, market-driven clearinghouse and think tank through which users and loyalty providers can interact and collaborate with. His finger on the pulse of what’s happening in loyalty, Mark is driven to give members the expert insight and guidance they need to develop strategies and implement programs that effectively engage their customers and employees and build stronger relationships with them.

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