Agenda & Speakers

SuAnn Carriero, Sr. Digital Director of Rewards, Bank of America

SuAnn Carriero is a Senior Digital Director in BofA Rewards.  In this role SuAnn is responsible for the Rewards Program Strategy, Overall Performance, Business Analysis, Associate Readiness and Client Satisfaction. In 2022, Preferred Rewards was named ‘America’s Best Loyalty Program’ by Newsweek and  ‘Best Bank Customer Loyalty Program’ by Motely Fool.

Prior to her current role, SuAnn worked in Quantitative Analytics leading various teams including Segmentation, Investment, and Rewards.   SuAnn led the Preferred Rewards Quantitative Analytics team when the program first launched in 2014. 

Additionally, SuAnn managed teams and processes across a variety or areas within Bank of America, including Business Intelligence, External Reporting, Finance and was the CFO of America’s Investment Banking. Through the 30 years SuAnn has been with the Bank of America/Merrill her passion about associate development has been apparent. Over the past 5 years SuAnn has helped to create employee satisfaction teams to foster cross team collaborations and shared best practices.

SuAnn graduated from Rider University with a Bachelor’s Degree in Science, majoring in accounting.  She is also a certified public accountant and is currently attending Lehigh University for her Master’s in Business Administration. 

SuAnn resides in Scarborough, Maine loves to spend time outside hiking, skiing and biking.  She is also active in her community across various school and non-profit organizations. She participates in her children’s school’s woman career days by sharing skills and experiences with young ladies. Recently SuAnn has been fostering puppies for the local Animal shelter.

Jacob Pullia, Director of Content Strategy & Business Development, TELUS

Jacob is a dynamic business leader and strategist specializing in media, technology, and telecommunications. At TELUS, he leads the teams responsible for content deals, consumer product strategy, and global partnerships. With a proven track record spanning corporate strategy, global deals and partnerships, and product commercialization, Jacob was the visionary for the newly refreshed and national TELUS Rewards loyalty program. Starting with a groundbreaking airline strategic alliance with WestJet, the refreshed TELUS Rewards program includes new partner perks and provides Canadians with more reasons and ways to join, maximizes engagement and value for members, and enhances customer retention.

Moderator: Mark Johnson, CEO, Loyalty360

As CEO of Loyalty360, Mark is committed to bringing loyalty to the forefront as a critical marketing strategy. To further this goal, he has created an unbiased, market-driven clearinghouse and think tank through which users and loyalty providers can interact and collaborate with. His finger on the pulse of what’s happening in loyalty, Mark is driven to give members the expert insight and guidance they need to develop strategies and implement programs that effectively engage their customers and employees and build stronger relationships with them.

Nick Triantafellou, Director of Marketing & Merchandising, Weigel’s

Nick Triantafellou is the Director of Marketing & Merchandising at Weigel’s, where he leads category management, marketing strategy, NIL campaigns, and retail media innovation. Under his leadership, Weigel’s has achieved industry-leading loyalty penetration, launched award-winning NIL partnerships, and rolled out a private label program that continues to exceed sales expectations.

Nick’s passion for community, innovation, and storytelling has helped transform Weigel’s into a powerhouse in convenience retail—blending tradition with bold, modern campaigns that drive real results. From leading successful beverage loyalty initiatives to overseeing multi-million dollar foodservice launches, Nick’s approach is both strategic and hands-on.

A frequent industry speaker and board member, Nick has earned multiple national accolades—including recognition for his category leadership and for innovation in private label development. His work has driven triple-digit year-over-year social engagement growth, viral campaigns reaching millions, and a company culture that’s as energizing as it is effective.