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Home  Agenda   Mobile Wallet Passes for Loyalty: Strategy, Distribution & Impact

Agenda & Speakers

Mobile Wallet Passes for Loyalty: Strategy, Distribution & Impact

Wednesday, May 21, 2025 - 11:45 AM - 12:25 PM
Apple and Google wallet passes are one of the most powerful yet overlooked tools in a loyalty marketer’s playbook. In this session, you’ll learn how brands can launch scalable, data-rich wallet pass campaigns that complement existing apps and programs. We’ll show how passes can be easily distributed and redeemed through your current POS, ESP, SMS, and marketing platforms — enabling real-time, geotargeted engagement and unlocking a high-performing retention channel your customers already use every day.

Looking forward to this Loyalty Expo session? Don’t miss the preview interview—get a sneak peek at what’s to come!

 

Speakers

Ryan Gardiner, Product Manager, Addtowallet.com 

Ryan Gardiner is the Product Manager for Addtowallet. With a deep understanding of wallet technology & a hands-on approach to product development, he ensures that new features are thoughtfully scoped, thoroughly tested, & aligned with real-world user needs. Before joining Avagate & Addtowallet, Ryan held various roles across digital marketing, analytics, & operations — experiences that sharpened his eye for user experience & taught him the value of building practical tools that solve real problems. His work bridges product, QA, & service, making him a trusted partner to both internal teams & the brands using Addtowallet. When he's not troubleshooting wallet pass logic, Ryan enjoys performing music, sitting on a beach, & hanging out with his Westies.
 

Steven Douglas, Founder and CEO, Addtowallet.com 

Steven Douglas is the Founder and CEO of Avagate and the driving force behind Addtowallet.com, the no-code platform helping brands launch digital wallet passes for Apple Wallet and Google Pay with speed and style. With over 15 years of experience in Salesforce Marketing Cloud, Steven helps companies simplify loyalty, improve retention, and modernize their mobile engagement strategies. He’s also the Co-Founder of stashr.io, the first backup and restoration utility for Salesforce Marketing Cloud, and a proud co-founder and investor in Blocks Edit, a growing SaaS platform for visually editing and collaborating on branded email campaigns. A self-taught developer who built his first app at age nine, Steven brings deep technical expertise, creative problem-solving, and a community-driven mindset to every project. Outside of work, he enjoys bowling, kayaking, and playing Mario with his toddler.