In this high-octane session, discover how NASCAR is revolutionizing fan engagement through its innovative Fan Rewards program. Attendees will discover the strategic framework behind NASCAR's loyalty initiative that was designed to engage fans across all levels of interest — whether they are avid enthusiasts who never miss a race or casual followers who occasionally tune in.
Learn how NASCAR leverages digital touchpoints, exclusive experiences, and personalized incentives to create meaningful connections with fans across every demographic, touchpoint and level of fandom. Hear real-world success stories, revealing how data-driven insights have helped NASCAR understand fan behavior and preferences to deliver rewards that truly resonate. Whether you're looking to enhance your existing loyalty program or build one from the ground up, this session offers valuable takeaways on creating emotional connections with your audience that drive long-term engagement and business growth.
Don't miss this opportunity to go behind the scenes of one of the sports industry's most successful fan loyalty initiatives and gain actionable strategies you can implement in your own organization.
Key Takeaways Include:
- Learn how brands can transform casual fans into passionate brand advocates, while still providing the best experience to the most loyal fans.
- How to bridge the digital and physical world - providing unique, yet seamless experiences across channels.
- Learn how having a flexible vendor platform can result in impressive milestones
- Discover how to take customer feedback and implement changes into the program quick and effectively