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Home  Agenda   Personalization, Segmentation, and Cadence Management | A Brand Perspective

Agenda & Speakers

Personalization, Segmentation, and Cadence Management | A Brand Perspective

Tuesday, November 17, 2020 - 2:00 PM - 2:45 PM
At the end of last year, Loyalty360 Brand Members selected personalization, segmentation, and cadence management and one of the most critical topics their company planned to focus on in 2020. While these initial plans needed to adapt quickly, brands’ marketing strategies also had to pivot – and many needed to place a greater focus on personalizing messages, segmenting customers, and understanding how to keep customers engaged.

Join us for a great panel session from leading marketers as they discuss insights and best practices on segmentation, personalization, and cadence management.

Key Takeaways:
  • - Challenges and opportunities for personalization, segmentation, and cadence management for brands today
  • - How customer loyalty ties into brands’ overall personalization, segmentation, and cadence management efforts
  • - How did/has COVID-19 impacted personalization and cadence management for brands?
RSVP For This Session (Conference Registration Required)

Speakers

Nate Beran, Group Product Manager, 7-Eleven

 

Ryan Draude, Director of Loyalty & Digital, Giant Food

Ryan is the Director of Loyalty & Digital for Giant Food, one of the Mid-Atlantic’s leading grocery chains. In this role, he and his team are responsible for fostering the long-term relationship with Giant’s extensive base of prospective and current shoppers across a variety of brick and mortar and digital channel, and authoring the near and long-term loyalty road map that delivers the benefits, promotions and partnerships within their Giant Flexible Rewards™ program.
 
Ryan formerly led Choice Privileges, the multi billion-dollar reward program for Choice Hotels, and over a five-year period completely overhauled the program via the scrutiny of member data and advocacy of members needs from a best in class program. The results catapulted the program to its first major Freddie Award and moved the program from #11 in the country to #2 in the US News & World Report’s Best Hotel Reward Program category during his tenure.
 
Prior, Ryan earned a U.S. patent for his work standing up Sallie Mae’s first in market true-cost college affordability online tool for all families to understand the real education financing. His tenure includes other loyalty and marketing leadership positions with Capital One, Citigroup and Switchfly. Ryan is also an adjunct professor within Georgetown University instructing on Hospitality Loyalty Strategy, where he also earned his MBA. He lives in Alexandria, VA with his wife Despina and four children.

Sajjad Khan. Senior Director of Digital Product Management, 7-Eleven

 

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