Personalization is a topic near and dear to most members of Loyalty360, with over 80% of brands looking to add resources that focus on personalization.
For many, personalization is also a very challenging topic, as 73% of brands feel the personalization efforts of their competitors are more sophisticated than their own.
Brands are focusing more on personalizing messages, segmenting customers, and understanding how to keep customers engaged; however, challenges remain. Marketers realize that customers are demanding more personalized content, communications, and offers, while being compared against a growing list of brands within and outside their competitive set.
The need for a shared understanding of what personalization means to the brand is imperative for organizational success. This session will focus on how brands can successfully enhance the efficacy of their customer loyalty efforts.
Join us for a great panel session from leading marketers as they discuss insights and best practices on segmentation, personalization, and cadence management.
- Define: Understand the importance of creating a defined, understood, and shared definition of personalization
- Honest Technology Assessments: How brands are evaluating their current technology stack and what technologies can be integrated to create a targeted plan to improve personalization efforts
- Effective Roadmap: Leveraging established definitions of personalization and technology to create a roadmap that can be used inside or alongside the brand’s customer loyalty program
- Organization Support: How brands are building and maintaining support within their organizations at all levels to support successful personalization efforts and overall customer loyalty strategies