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Agenda & Speakers

Customer Loyalty…Where Is It Going? Top Imperatives for Today’s Marketers

Marketers today have great vision around their goals, however, there remains a great deal of opportunity when it comes to customer trust, internal knowledge sharing, marketing systems and new technologies. Based on Loyalty360’s research conducted with SAP, this session highlights these brands’ visions and where the industry is headed.
 
Key Takeaways:
- A summary of the opportunities that brands surveyed see – and how they expect that to change
- How a loyalty program or strategy can position your brand to become “best-in-class”
- Top priorities for marketing executives and how they can best equip their teams to meet these goals

Speakers

Jeff Sopko, President, Baesman Insights & Marketing

Jeff Sopko co-founder and President, Baesman Insights & Marketing, has established himself within technology and agency ecosystems as both a visionary leader and growth advisor.
 
Jeff’s career is highlighted by his extensive work with entrepreneurs and rapidly growing companies in the SaaS, technology, consulting, and big data agency space.
 
Through Jeff’s leadership Baesman Insights & Marketing has established itself as a highly responsive, yet boutique provider of fact-based marketing strategy and execution services for the retail, fashion and home services brands.
 
Prior to founding the Baesman agency Jeff served as a senior executive and advisor to companies in Toronto, Ontario, Los Angeles and as CEO of eVisons.com a business and technology consultancy supporting both Fortune 1000 and dot.com brands.

Mark Johnson, CEO, Loyalty360

As CEO & CMO of Loyalty360, Mark is committed to bringing loyalty to the forefront as a critical marketing strategy. To further this goal, he has created an unbiased, market-driven clearinghouse and think tank through which users and loyalty providers can interact and collaborate with. His finger on the pulse of what’s happening in loyalty, Mark is driven to give members the expert insight and guidance they need to develop strategies and implement programs that effectively engage their customers and employees and build stronger relationships with them.

Mark has significant experience in selling, designing and administering prepaid, loyalty/CRM programs, as well as data-driven marketing communication programs. He received his start in loyalty program design while at Fifth Third Bank in Cincinnati, OH where he developed the bank’s open (merchant-based gift card) and closed (MasterCard) system stored value programs (Premiere Issue).

Following, Mark was Vice President of Product Development at Stored Value Systems. Through efforts, SVS designed the gift card mall product and wrote its first comprehensive market evaluation on loyalty. He was also responsible for the recommendation to acquire the assets of DataMark Technologies and their loyalty processing clients. At Size Technologies, Mark sold loyalty and CRM programs to Alliance Data Systems (Dynamic Value), Carlson Marketing Group (Gold Points Replacement), National Processing Company/Bank of America, Blackhawk Marketing/Safeway and First Data Resources.

Mark has his undergraduate degree in mass communications (media management) from Miami University, an M.B.A from the University of Cincinnati, and is currently pursuing an M.B.A. in Business Information - Statistics from Xavier University. A recognized thought leader in loyalty marketing, Mark shares his expert insights with media worldwide. He is a regular contributor to Hotel Executive and 21st Century Business and has been featured in FoxBusiness, NBC News, ABC News, New York Times, Washington Post, 1to1 Magazine, MarketingSherpa, CRM Magazine and The PrePaid Press.

Agenda Overview

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