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Agenda & Speakers

Pre-Conference Roundtable - SONY | People Based Marketing and Acquisition Strategies

This session will focus on the topic of people based marketing and acquisition strategies. 

Key points will include:
*How are you moving people through the funnel?
*Brand messaging, value proposition, and what does it mean to the brand
*Channel maturation - social media, bots, ad tech
*Look-alike modeling
*Creating a Dialogue - How do you get consumer data and begin to engage them directly?
*Challenges: Fragmented brands, effective customer journey tracking, data challenges, managing internal resources challenges and team dynamics, managing technology stacks



Stacey Brickman, Vice President of Marketing, Sony


Agenda Overview

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