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Agenda & Speakers

Radical Transformation: How Changing the Paradigm Drove Massive Change and Growth for Scene+

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Since it launched in 2007, the Scene+ program has been radically transformed… from a movies-focused program to an entertainment program to a lifestyle-focused customer engagement platform, with members in more than 50% of Canadian households and growing fast. Originally a partnership between Cineplex and Scotiabank, Scene has welcomed Empire as a third owner and now includes a wide range of program benefits and partners.
 
Each stage of Scene’s transformation has been preceded by a conscious change in thinking about the program’s brand, vision, structure, and potential. And as it has evolved, Scene is changing the loyalty landscape in Canada for members, its owners, and partners.
 
During this session, Matthew Seagrim, SVP for Scene+, will dive into the brand and program's journey and transformation, with a focus on aligning stakeholders, building successful partnerships, and driving emotional connections with your best customers.
 
Key Takeaways:
  • By changing how you think about your loyalty program or customer engagement strategy, you can dramatically change the business and its destiny
  • By building the emotional core of your program's brand, you can differentiate the program in the eyes of your members and partners
  • Transformation requires strategic alignment and execution across every part of your business... the challenges are significant, but so are the rewards

Speakers

Matthew Seagrim, SVP, Scene+

 

Agenda Overview

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