With rising acquisition costs and increasing customer expectations, brands are evolving how they define loyalty, moving beyond traditional points-based models toward programs that deliver real value and stronger connections. In this session, Stephanie Hinze, VP, Global Direct-to-Consumer at MANSCAPED, will share how Members Only Rewards, the first fully integrated loyalty and subscription program in men’s grooming, brings this approach to life.
Attendees will learn how Members Only Rewards elevates customer value through a seamless, intuitive loyalty experience. We’ll dive into what’s working, what’s not, and how customer insights drive engagement, retention, and lifetime value. The discussion will also explore how the program balances customer-first value with performance, efficiency, and ROI.
Key takeaways include:
- New ways of thinking about loyalty that align customer value with business outcomes.
- How data is used to personalize journeys, reduce friction, and optimize retention.
- Designing subscription and loyalty strategies that retain customers more efficiently.