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Agenda & Speakers

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Sabrina Lillew, Vice President Loyalty Programs, Accor

Sabrina Lillew is the Vice President Loyalty Programs for Accor’s North & Central America region.   Sabrina’s 25+ years in marketing, sales and customer service support her in her current role responsible for the strategy, marketing and operation of Accor’s seven unique B2C and B2B loyalty and certificate programs as well as all partnerships in the region. 
Following the acquisition of FRHI in 2016, Sabrina was one of the key leaders involved in developing the global integration strategy of the Fairmont, Raffles and Swissôtel brand loyalty programs into Le Club AccorHotels.  Sabrina was also responsible for the successful program implementation and roll out.  She is currently one of the regional leaders involved in the development and implementation of Accor’s new ALL lifestyle loyalty program.

Agenda Overview

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