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Agenda & Speakers

Session Featuring Chevron

Session details coming soon!


Yen Roxas, Manager - Asia Pacific, Chevron

Yen has been with Chevron for more than 25 years with various roles in the company that includes retail operations, strategic network planning, property management, site selection and marketing programs, more recently he is responsible for stewarding the opening 25% of Caltex retail network in Asia Pacific and lead the non-fuel retail partnerships with various industry leading companies such as McDonald’s and Bosch Car Service for the region, 7-Eleven in Philippines & Malaysia, Jollibee in Philippines, Central Food Group in Thailand.

From 2014 to 2018, successfully launched 7 customer loyalty/rewards program partnerships in five countries (Malaysia, Philippines, Thailand, Singapore and Hong Kong).

Recently added to his portfolio is the retail business innovations leveraging technology to remove customer “paint points” and adding “joy” to the customer journey.

Agenda Overview

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