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Agenda & Speakers

All Roads Lead to Loyalty: How Helping Enterprises Navigate their Digital Transformation Yields a Stronger Customer Relationship

Digital technology and hardware solutions that transform building and cities are becoming increasingly present as they focus to drive energy efficiency and productivity for businesses. Current, powered by GE, is leading customers on a journey, bringing IoT into commercial, retail and industrial facilities. Current works with customers to embrace intelligent building and cities technology, leading to direct improvements in operating performance, energy efficiency, and customer loyalty. 

From bank branches to big box retailers to warehouses and distribution centers across the globe, CMO Bruce Stewart will discuss case studies in which this IoT transformation has enabled the client to deliver on a brand promise and elevate its customer experience through thoughtful digital and IoT transformation. By harnessing the immense (and still growing) power of technologies, these clients are able to find a path to customer loyalty that is both effective and, perhaps even more importantly, unique to their brand, while simultaneously driving more efficient and productive businesses.

Key Takeaways: 

  1. The incorporation of new technologies like IoT in customer engagement efforts; Embark on a continuous learning model with your customers through times of rapidly advancing technology
  2. The importance for a brand to consider its existing initiatives, culture, and goals in determining the best possible direction; one size fits none!
  3. Navigating the disruption found in customer experience, and the role that sustainability can play in altering this paradigm


Bruce Stewart, Chief Marketing Officer, Current powered by GE

Bruce Stewart is Chief Marketing Officer at Current, powered by GE. He elevates Current’s product portfolio, increases demand for our solutions and drive revenue growth.

Prior to joining Current, Bruce served in dual capacity as CMO and Senior Vice President of the Mass Markets business division at Constellation Energy. In his CMO role, he managed the company’s marketing and branding strategy, analytics and corporate sponsorship initiatives, as well as channel partnerships, digital marketing and web services. As the head of the Constellation Mass Market's business division, he created a new business focused on delivering energy services to consumers that grew rapidly from a start-up to a multi-billion dollar business in five years serving over 2.5 million customers.

Bruce’s experience also includes 20 years of leadership, expertise and innovation with several leading brands and digital platforms. Prior to Constellation, he served as CEO of mobile and digital of KGB, the world's largest independent provider of directory assistance and enhanced information services, where he had overall global business management, P&L and operations responsibility for KGB’s mobile and digital division. He was also vice president and general manager for Yahoo! Inc.’s Connected Life division, where he served on the executive leadership team providing oversight of Yahoo!’s broadband, mobile and wireless, digital home and PC desktop application businesses in the Americas.

Agenda Overview

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