Agenda & Speakers

Matthew Seifert, Director of Online Marketing, Evite

Matthew Seifert is the Director of Online Marketing at Evite, the customer-obsessed company focused on bringing people together face-to-face for life’s most memorable moments. Evite kicks off 6 million parties and gatherings every year, with over 2 billion invitations sent in its history. Since joining Evite in 2014 as Senior Manager, Email Marketing and Retention, he has built the company’s email marketing and sales partner program from the ground up. Using new acquisition strategies, Matt grew the email marketing database by millions of new users and has increased revenue year-over-year. In 2016, Matt spearheaded the company’s migration to a new ESP, a huge undertaking for a company with Evite’s scale.
 
Matt has reimagined the email marketing program and has increased overall engagement by keeping the message relevant to the customer at the right time. In his current position, Matt’s role has expanded to oversee all aspects of paid marketing channels including Email, Search, Paid Social and Affiliate.
 
Prior to Evite, Matt spent 12 years partnering with a number of e-commerce and telecom brands to support the development and execution of their Marketing programs.