Monday, May 20, 2019 - 3:45 PM - 4:30 PM
This session will focus on the topic of understanding metrics.
Key points will include:
• Creating a Loyalty Metric/Loyalty NPS
• Attribution
• Determining, measuring, updating KPIs
• Engagement rate by individual channel
• Response rates versus impacting revenue
• Attrition
• Fraud
• Incremental lift