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Agenda & Speakers

Pre-Conference Roundtable - MGM Resorts | Understanding Metrics

This session will focus on the topic of understanding metrics. 

Key points will include:
• Creating a Loyalty Metric/Loyalty NPS
• Attribution
• Determining, measuring, updating KPIs
• Engagement rate by individual channel
• Response rates versus impacting revenue
• Attrition
• Fraud
• Incremental lift
 

Speakers

Greg Chase, Vice President of Guest Strategy & Insights, MGM Resorts International

 

Agenda Overview

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