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Home  Agenda   VIP Loyalty - Defining, Engaging and Nurturing Your Top-Shoppers

Agenda & Speakers

VIP Loyalty - Defining, Engaging and Nurturing Your Top-Shoppers

Tuesday, May 15, 2018 - 1:30 PM - 2:30 PM
Your VIPs are those customers you can not afford to ignore. They are a group with significant impact on a business’ bottom line! But how do you go about defining, engaging & nurturing them? How do you make sure they get that special treatment they deserve? Are you managing meaningful relationships with this so-important customer segment?

In this round table, Optimove’s relationship marketing experts will host an in-depth discussion on how to foster VIP loyalty from different aspects and diverse angles of observation.

Speakers

Adi Markus, Customer Success Manager, Optimove

Adi is a Customer Success Manager in Optimove’s North American team. She has years of experience in marketing consulting, project management and data analysis in various digital marketing environments including Retail, Gaming and Financial Services. Through collaboration and strategy development, Adi guides customers in reaching their greatest potential in using Optimove’s innovative marketing technology to maximize customer revenue and improve customer engagement. Adi holds a BA in Economics and an MBA, specializing in Marketing and Entrepreneurship

Saurabh Kohli, New Business Manager, Optimove

Saurabh is a New Business Manager in Optimove’s North American team. He started his career in financial consulting at Bloomberg before transitioning to banking at Credit Suisse. After 6 + years in finance – he changed career paths and has worked in consultative sales for the past 3 years. Saurabh holds a BA in Economics from Brown University.

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