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Agenda & Speakers

Finding Engagement Opportunities in the Financial Space

Building customer loyalty is complex enough as it is. Customers are constantly changing, and their preferences pose a tall hurdle for marketers in any vertical. In the financial industry, however, this challenge is made considerably more difficult due to regulation. This additional layer of complexity demands that loyalty marketers be constantly aware of engagement opportunities while remaining in line with federal code. As attendees will see, however, this doesn’t stand in the way of leading banks creating strong loyalty bonds with their consumers.
Join a panel of marketers from the financial industry as they discuss these challenges, opportunities, and more in regards to navigating the hurdles of regulation while continuing to engage and retain loyal customers.
Key Takeaways
- Handling customer data in an increasingly sensitive climate
- Creating loyalty and engagement opportunities in a highly regulated industry
- Providing value and recognition while maintaining consumer privacy and trust


Jessica Hatch, SVP, Client & Teammate Experience - Consumer & Business Credit & Debit Cards, SunTrust Bank

Jessica Hatch is currently head of Client & Teammate Experience for SunTrust Bank’s Credit & Debit Card program, leading a team creating best-in-class products and service design strategies to help the card business succeed. Jessica has held a variety of client experience roles in her 11 years at SunTrust Bank and 10 years at MBNA.  She feels fortunate to be part of the SunTrust Consumer Product Team where the client experience is built in as part of the foundation serving the bank’s purpose driven philosophy of Client First.

Prior to banking, Jessica was in law enforcement and attended the University of Maine for Criminal Justice and Emergency Medical Rescue. Jessica resides in Marietta, Georgia with her boyfriend Wes and their German Shepherd dog, Kea.

Agenda Overview

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