Agenda & Speakers

Thanks to a rapidly evolving set of FinTech products and services, the finance industry is one that is moving faster than most others when it comes to CX and building customer loyalty.
 
In addition, financial companies are constantly being challenged to adapt to consumer preferences, a challenge made considerably more difficult due to an increasing demand for digital payment options, balancing the opportunity of “first mover” advantage with the security of being a “fast follower” with internal security constraints and potential regulatory challenges. 
 
This additional layer of complexity demands that those focused on customer loyalty be constantly vigilant of engagement opportunities while remaining in line with consumer channel preferences, internal security concerns and potential legislative challenges, all while trying to understand what is actually working within the industry.
 
As attendees will see, however, this doesn’t stand in the way of leading banks creating strong loyalty bonds with their consumers.
 
Join a panel of marketers from the financial industry as they discuss these challenges, opportunities, and more in regards to navigating the hurdles of driving customer loyalty in an ever changing environment, determining which digital payment products are most effective, and what developments they see on the horizon when it comes to continuing to engage and retain loyal customers.
 
Key Takeaways
 
- Handling customer data in an increasingly sensitive climate, while still offering convenience in the digital payment arena
- Creating loyalty and engagement opportunities in a highly regulated industry
- Providing value and recognition while maintaining consumer privacy and trust
- General best practices (what is working for you, and how do you evaluate?)