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Agenda & Speakers

Front Page Engagement: Building an Engaged and Loyal Consumer Base with the USA TODAY NETWORK

The challenges found in creating loyalty as a media entity are numerous and substantial. Building bonds with both national and local audiences, remaining objective while providing clear and accurate coverage of events, and continuing to innovate in a vertical steeped in history are only a few of the prominent hurdles in continuing to promote loyalty among readers. Leaders at Gannett, which operates the USA TODAY NETWORK which inlcudes over 100 local media brands in addition to USA Today, approach these challenges in ways that have led to the company’s growth as one of the largest local to national media companies.
Gannett CMO Andy Yost will be discussing these challenges and more, including the launch of the company’s “Insider” loyalty program, which permeates throughout all the brand’s various markets and products. The session will be a must-see for any marketer curious about how one of the largest producers of content views the challenge of loyalty and customer engagement.
Key Takeaways:
- The balance of innovation and traditional storytelling in engaging readers
- The challenges and opportunities in launching the USA TODAY NETWORK'S Insider loyalty program
- Taking on a “simplifier” role while remaining objective and continuing to build loyalty within the reader base.


Andy Yost, Chief Marketing Officer, Gannett Co, Inc

Andy Yost is the Chief Marketing Officer for Gannett Co, Inc where he is responsible for all brand & consumer marketing for Gannett and its portfolio of USA TODAY NETWORK media brands (USA TODAY and 109 Gannett U.S. Community Newspapers).
With a passionate focus on the customer, he has created customer-driven marketing programs that have led to outstanding revenue and retention results for a wide-range of premium brand companies.  In his current role, Andy is responsible for leading Gannett’s efforts to build, engage and retain audience across its portfolio of media brands at a local and national level.  Prior to this role, he led Gannett’s Consumer Marketing organization where he expanded the traditional focus of circulation marketing to more broadly encompass multi-platform initiatives that span the full range of audience engagement & monetization opportunities beyond subscription sales.
Prior to joining Gannett in May 2014, Andy served in a range of senior marketing leadership positions in media/entertainment and financial services industries having worked for Viacom, Dow Jones, Columbia House and American Express.  Andy received his MBA from Columbia Business School and his BA from Bucknell University.

Agenda Overview

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