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Agenda & Speakers

The Future of Customer Loyalty

We all know that to be successful in business you need to have long loyal profitable customers. How you get to that goal and how you build the necessary value exchange and relationships to keep a solid core set of customers coming back comes in many forms.  Our panel of practitioners will share insights on how they’re evolving their value exchange to keep up with the ever increasing customer demands.  Plus we are going to explore the evolution of personalization, segmentation and even loyalty programs as we adjust to these changing demands. 

Loyalty initiatives will look different in the future.  Join us as we discuss what could be. 


A.J. Schneider, Executive Vice President Wheaton World Wide Moving | Bekins Van Lines


Nataki Edwards, Senior Vice President of Digital Strategy and Operations, AARP

Nataki Edwards is Senior Vice President of Digital Strategy and Operations at AARP, the nation’s largest membership organization for people 50+. She is a leading expert in marketing to Boomers and other target segments, both demographic and psychographic, and has developed award-winning campaigns for top-tier brands including Yahoo!, AOL, Estée Lauder and American Express. Nataki has been with AARP since 2007. She oversees the overarching marketing vision for AARP Digital properties and platforms, including loyalty marketing and engagement. Under her leadership, AARP Digital has grown in size and impact and is rated as the #1 website for the 50+ audience, both on mobile and desktop. Nataki is regularly featured in media outlets like the Today Show, Washington Post, and USA Today as a digital and social media expert. She strives to expand AARP’s digital growth – meeting their members wherever they choose to engage and truly leading a revolution in the way people view and live life after 50.  

Agenda Overview

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