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Agenda & Speakers

Pre-Conference Roundtable - Wyndham Hotels & Resorts | Loyalty Program Relaunch

This session will focus on the topic of loyalty program launch or relaunch.

Key points will include:
• Best practices around testing
• What worked or did not work

Speakers

Eliot Hamlisch, Senior Vice President of Worldwide Loyalty & Partnerships, Wyndham Hotels & Resorts

Eliot Hamlisch serves as vice president, worldwide loyalty and partnerships at WyndhamHotel Group, one of the world’s leading hotel brand franchisors and hotel managementservices providers with more than 8,100 hotels across 79 countries under 19 brands. In hisrole, Hamlisch oversees Wyndham Rewards, the company’s award-winning guest loyaltyprogram, as well its co-brand credit card, marketing partnerships, multi-brand advertising, andcustomer acquisition and retention efforts. Named a best hotel rewards program for the pastthree consecutive years by U.S. News and World Report, Wyndham Rewards is the only loyaltyprogram of its kind to offer members a guaranteed 1,000 points with every qualified stay andflat redemption rate of 15,000 points per room per night at more than 30,000 hotels, condosand homes around the world. Previously, Hamlisch served as Wyndham’s head of global sales,overseeing a team of over 100 sales professionals tasked with generating more than $1B inannual revenue across the company’s worldwide hotel portfolio. He joined the organizationin 2016 as vice president of sales innovation. Prior to Wyndham, Hamlisch spent three yearsleading sales strategy and operations Starwood Hotels and Resorts, where he was responsiblefor developing, executing and supporting strategic initiatives to drive profitable growth acrossthe company’s North American portfolio. Earlier in his career, Hamlisch held a number ofstrategic planning, business development and customer engagement positions with DeloitteConsulting and American Express Company. He graduated magna cum laude from HarvardCollege and received his Master’s in Business Administration from Harvard Business School. 

Agenda Overview

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