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Agenda & Speakers

Pre-Conference Roundtable - Caesars Entertainment | Next Generation Customer Experience and Customer Loyalty

This session will focus on the topic of next generation customer experience and customer loyalty.

Key points will include:

• Developing new products and services
• Brand alignment and vision
• Managing internal and external stakeholders
• Tapping new segments
• Leveraging your network
• VOC/VOE
• What is next? Managing expectations
• Adding or changing program functionality
 

Speakers

Josh Margolis, VP of Customer Journey, Caesars Entertainment

Josh Margolis is the Vice President of Customer Journey for Caesars Entertainment. His team leads loyalty, national promotions, and digital products for the enterprise.  Prior to his current role, Josh was responsible for integrating Caesar’s Total Rewards loyalty program with Playtika’s chart topping social casino games and real money online gaming in New Jersey and Nevada.  His work helped create one of the first social loyalty programs spanning multiple games and an 8 figure cross-marketing revenue stream.  He has marketing experience across multiple verticals including time with category leaders in legal services, financial services, media, gaming and hospitality.  Josh holds a BS in marketing from Lehigh University and a JD/MBA from Temple University. He splits time between Vegas and Los Angeles.
 

Agenda Overview

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