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Agenda & Speakers

The HUMAN Brand: Building Brand Loyalty in the Digital Age

As digital technology has proliferated during the past decade, it seems that customer and brand loyalty have become more difficult to develop and sustain. Have the traditional principles of brand building and loyalty become obsolete? Chris Malone, co-author of The HUMAN Brand: How We Relate to People, Products & Companies, will address this question and provide insight on how to build and sustain customer and brand loyalty in the Digital Age.

Key Takeaways will include:
· The universal human perception process that drives loyalty with clients, customers and brands.
· Real world examples of sustainable loyalty building practices
· Three imperatives for building customer and brand loyalty in the Digital Age

 

Speakers

Chris Malone, Author, "The Human Brand"

Chris Malone is Founder and Managing Partner of Fidelum Partners, a firm that specializes in customer loyalty insights, strategies and results.

Chris has over 25 years of sales, marketing, consulting and organizational leadership experience, and a track record of driving growth and profitability.  He held senior marketing positions at leading organizations such as Choice Hotels, ARAMARK, Coca-Cola, the National Basketball Association, and Procter & Gamble and has consulted to a broad range of Fortune 500 companies.

As Chief Marketing Officer of Choice Hotels, one of the largest hotel companies in the world, with over 6,000 hotels open worldwide, Chris led the company’s 800 person global consumer marketing, worldwide travel industry sales, e-commerce and reservations organization. Previously he served as Senior Vice President, Marketing for ARAMARK Corporation, a multinational food, facility and uniform services enterprise with over $12 billion in revenue annually.

Chris is also co-author of the award-winning book, The HUMAN Brand: How We Relate to People, Products & Companies, which was published by the Jossey-Bass division of Wiley Publishing.  He has delivered over 100 keynote speeches on the insights from his book around the world.

He is also a frequent guest and contributor to CNBC, FOX Business, Bloomberg TV, Wall Street Journal Live, Forbes and Businessweek

Chris holds a bachelor’s degree from the University of Maryland at College Park and an MBA from The Wharton School of the University of Pennsylvania.

Agenda Overview

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