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Agenda & Speakers

Evolving Great User Experience

It is no secret that brands are challenged to keep up with and meet changing customer expectations. However, as consumers are changing, brands need to change as well. This could mean updating how they market and communicate to customers, creating a community of advocates, developing emotional bonds, and/or a redevelopment of their bigger picture user experience.
By 2020, the digital universe will grow by a factor of 300. Consumers are bombarded by 3000 brands daily and an average consumer would not care if 97 percent of the brands disappeared. So how does a brand stand out?
Lenovo’s Ajit Sivadasan, VP/GM of Global e-Commerce & Digital Marketing, will share his universal drivers of CX and Loyalty that any brand can implement as they work to be in the 3 percent of brands that customers don’t want to disappear.
Key Takeaways:
- What is shaping customer expectations?
- What is a great user experience?
- How should we think about user experience?


Ajit Sivadasan, VP/GM of Global e-Commerce & Digital Marketing, Lenovo

Ajit Sivadasan manages the Global Web strategy for Lenovo across 90+ countries. In his role he manages Lenovo's substantial online sales and marketing across its B2C and B2B channels globally. Over the last 12 years he has architected and built Lenovo's web capabilities working with an internal team spread across 15+ countries, growing the business over 6x and profits by over 10x. Lenovo.com has won several awards for Usability and Design globally.

Ajit holds a bachelor's degree in Industrial Engineering from India, a MS in Industrial Management from Northern Illinois University and a MBA from Claremont Graduate University's Peter F. Drucker School of Management.

Agenda Overview

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