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Agenda & Speakers

The Battle for Restaurant Customers Has Never Been More Fierce-Learn How Old Chicago Pizza is Winning!

As marketers at Old Chicago Pizza & Taproom approached the development of the company’s loyalty initiative, it knew that its product—pizza and craft beer, were fun and unique. The program traditionally focused on a unique incentive structure to create repeat business and increased engagement with its World Beer Tours program.  In 2017, the team at Old Chicago changed their loyalty platform provider and positioned themselves to extend their program to include food and other forms of guest engagement.

Scott Curry, Vice President of IT at parent company CraftWorks Restaurants & Breweries, will share the company’s vision for the World Beer Tour, as well as the challenges encountered in the transition of over 2 million member accounts to the new program with no disruption to guests or staff.

Key Takeaways:

  • - The importance of “not leaving data on the table” while designing the World Beer Tour program
  • - How to create a program that is both lucrative and unique to the brand identity
  • - The technical challenges found in backend program implementation


Scott Curry, VP of Information Technology, CraftWorks Restaurants & Breweries

Scott Curry is Vice President of Information Technology at CraftWorks Restaurants & Breweries.  CraftWorks Restaurants and Breweries, Inc. is the nation’s leading operator and franchisor of brewery and craft beer-focused casual dining restaurants with over 200 owned, franchised, and licensed locations across 40 states in the US and license locations in Taiwan. CraftWorks’ primary concepts include Old Chicago, Rock Bottom and Gordon Biersch. CraftWorks also operates strong regional brands, including ChopHouse and Big River Grille & Brewing Works.

Agenda Overview

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