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Agenda & Speakers

The Battle for Restaurant Customers Has Never Been More Fierce-Learn How Old Chicago Pizza is Winning!

As marketers at Old Chicago Pizza & Taproom approached the development of the company’s loyalty initiative, it knew that its product—pizza and craft beer, were fun and unique. The program traditionally focused on a unique incentive structure to create repeat business and increased engagement with its World Beer Tours program.  In 2017, the team at Old Chicago changed their loyalty platform provider and positioned themselves to extend their program to include food and other forms of guest engagement.

Scott Curry, Vice President of IT at parent company CraftWorks Restaurants & Breweries, will share the company’s vision for the World Beer Tour, as well as the challenges encountered in the transition of over 2 million member accounts to the new program with no disruption to guests or staff.
 

Key Takeaways:

  • - The importance of “not leaving data on the table” while designing the World Beer Tour program
  • - How to create a program that is both lucrative and unique to the brand identity
  • - The technical challenges found in backend program implementation

Speakers

Jon Siegal, VP/GM, Stellar Loyalty

Jon Siegal has 25+ years of experience helping businesses use digital experiences to acquire new customers and grow existing customer relationships. His clients have included the International Olympic Committee, NBA, MLB, NFL, IMG College, FOX TV, ESPN, NBCU, Disney, Sony Entertainment, Gannett, Telemundo and more. 

As VP and GM at Stellar Loyalty, Jon is responsible for building high growth industry segments for the loyalty and consumer CRM solution provider. Prior to Stellar Loyalty, Jon Siegal founded Fan Appz, a leading provider of Social Media Marketing solutions for businesses and brands.  Prior to founding Fan Appz, Jon was a Vice President of Sales at Siebel Systems where he was consistently recognized as one of the top contributors to the company’s growth from $40 million to $2 billion in annual revenue. He began his career at IBM Corporation where he was responsible for sales to the media, advertising, and entertainment industries. Jon also served as Executive Vice President of Sales, Global Distribution and Alliances for a San Francisco startup company where his efforts led to business relationships with major retailers and partnerships with companies such as Verifone, HP, NCR, and IBM. Jon received a Master’s degree in Business Administration from the John E. Anderson Graduate School of Management at UCLA and a Bachelor’s degree in Economics from UCLA.

Scott Curry, VP of Information Technology, CraftWorks Restaurants & Breweries

Over the past 3 years, Scott has led a comprehensive digital transformation for Craftworks and its craft beer focused brands. With unique loyalty programs at the core of heavy guest engagement, modernizing the loyalty platforms to work seamlessly with a new suite of technology including modern websites, online ordering, tabletop tablets and more, new partners and platforms with modern architectures and open API’s have been a key focus to help enable digital transformation. Scott developed and implemented a strategy to migrate outdated infrastructure securely to the cloud to accelerate innovation efforts and self-fund these and other initiatives like the recent conversion to Mobile POS.
 
Prior to Craftworks, Scott was responsible for technology at Vail Resorts. There, he led the replacement of the POS platform and implementation of CRM for the retail division which operates 200 retail and rental locations across the US, and led the big data and innovation efforts for the company.
 
Scott has a deep technology background as the co-founder of Active.com, and has led technology innovation for other companies such as Trustile Doors, now owned by Marvin. Outside of work, Scott enjoys kayaking, biking and spending time with his family in Boulder, CO.

Agenda Overview

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