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Agenda & Speakers

The Intersection of Loyalty, CRM, and Transaction Insights

Wednesday, October 27, 2021 - 2:20 PM - 3:00 PM
In a world of constant digital disruption, traditional brand loyalty programs must evolve quickly – or get left behind. To succeed in this competitive landscape, it is more important for ever for brands to develop seamless and personalized loyalty experiences that show they truly understand their customer. Join Mastercard to learn how you can leverage customer transaction insights to drive loyalty and retention,  and hear about real-world case studies with their clients, who represent many of the world’s most successful card and non-card loyalty programs.


Dennis Reardon, Head of Loyalty Solutions, Mastercard North America

Dennis Reardon is the Head of Loyalty Solutions for Mastercard North America.  In this role, Dennis leads both United States and Canadian Markets for Mastercard’s suite of tender-neutral and card loyalty products and services which include a broad set of SaaS solutions, Loyalty Strategy and CX Consulting, as well as Delivery and Client Success.  Prior to joining Mastercard, Dennis spent several years with Salesforce and IBM where he had responsibility for both Sales and Customer Success teams working with a wide cross-section of industries. 

Agenda Overview

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