There is a realization that creating unique, personalized and engaging experience is table stakes for today’s retailers. Yet the challenges of creating internal organizational support, developing internal centers of excellence with the organization, integrating new and oftentimes confusing technology into a “crowded” stack can be quite the challenges for retailers today, and those are just the beginning. A lack of metrics and KPIs to truly understand the efficiency and efficacy of these programs is more challenging than ever; understanding sometimes arcane terminology and misunderstood buzzwords makes it difficult for marketers who are tasked to not only understand this new landscape but also keep up with the increasing demands of their more complex positions.
In this session we will learn from three industry leaders as to how they have set the bar over the past few years and have develop processes that will enable them to be successful going forward.