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Agenda & Speakers

The State of Customer Loyalty in Retail

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There is a realization that creating unique, personalized, and engaging experiences is table stakes for today’s retailers. The days of static point-based loyalty are behind us. Traditional programs are evolving into much more, with exclusive and personalized benefits and experiences. However, the challenges of internal support, managing data, creating seamless cross-channel experiences, and integrating new and oftentimes confusing technology can be daunting for retailers today – and that is the just the beginning.
In this session we will learn from a panel of industry leaders how they have set the bar over the past few years and have develop processes that will enable them to be successful going forward.
Key Takeaways:
• How brands are developing and advancing loyalty with today’s consumers
• Why brands are moving beyond basic points and discounts, and instead finding results with sophisticated loyalty programs that deliver exclusive rewards and unique engagement opportunities
• How brands are leveraging customer data to deliver uniquely tailored customer experiences at the right moment


Amy Barnett, Director of CRM Loyalty & Insights, Famous Footwear

Amy Barnett is a customer-obsessed marketing leader with 25+ years of CRM and Loyalty experience developing and managing many of the largest US consumer marketing databases and award-winning loyalty programs.
Working in a variety of agency-side leadership positions including CRM Strategy, Analytics and Communications she’s had the pleasure of partnering with best-in-class brands and Fortune 500 companies such as American Eagle Outfitters, Build-A-Bear Workshop, The Container Store, Comcast Communications, Express, GameStop, Hard Rock International, Hertz, Jiffy Lube, Michaels, Procter & Gamble, R.J. Reynolds, T.J.Maxx, StubHub, Victoria’s Secret, and Unilever.
In her current role as Director CRM, Loyalty & Insights at Famous Footwear, she shares a mission to make Famous Footwear your favorite place to shop for shoes. In her day-to-day role she collaborates with marketing peers from Famous.com, creative, and media teams to enhance existing customer relationships and drive meaningful, profitable growth among new and existing customers. She is an avid believer in putting the customer at the heart of every discussion, by leading with customer-informed data, research and insights. In 2019, building upon a 20+ year company legacy of rewarding customers, Amy led the successful launch of Famously YOU Rewards.
Amy holds a B.S. in Marketing from Clarkson University and an MBA from the University of Texas, Dallas. She’s lived in upstate New York, Connecticut, Texas and California. And for the past 10 years, St. Louis - home of the Cardinals and Blues. She believes in the pure joy of wearing the perfect pair of shoes. And, for her in any given moment those could be her Nike running shoes, Birks, UGG slippers, furry-lined Crocs, or her Sam Edelman pumps.

Agenda Overview

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