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Agenda & Speakers

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Speakers

Amy Barnett, Director of CRM Loyalty & Insights, Famous Footwear

Amy Barnett is a customer-obsessed marketing leader with 25+ years of CRM and Loyalty experience developing and managing many of the largest US consumer marketing databases and award-winning loyalty programs.
 
Working in a variety of agency-side leadership positions including CRM Strategy, Analytics and Communications she’s had the pleasure of partnering with best-in-class brands and Fortune 500 companies such as American Eagle Outfitters, Build-A-Bear Workshop, The Container Store, Comcast Communications, Express, GameStop, Hard Rock International, Hertz, Jiffy Lube, Michaels, Procter & Gamble, R.J. Reynolds, T.J.Maxx, StubHub, Victoria’s Secret, and Unilever.
 
In her current role as Director CRM, Loyalty & Insights at Famous Footwear, she shares a mission to make Famous Footwear your favorite place to shop for shoes. In her day-to-day role she collaborates with marketing peers from Famous.com, creative, and media teams to enhance existing customer relationships and drive meaningful, profitable growth among new and existing customers. She is an avid believer in putting the customer at the heart of every discussion, by leading with customer-informed data, research and insights. In 2019, building upon a 20+ year company legacy of rewarding customers, Amy led the successful launch of Famously YOU Rewards.
 
Amy holds a B.S. in Marketing from Clarkson University and an MBA from the University of Texas, Dallas. She’s lived in upstate New York, Connecticut, Texas and California. And for the past 10 years, St. Louis - home of the Cardinals and Blues. She believes in the pure joy of wearing the perfect pair of shoes. And, for her in any given moment those could be her Nike running shoes, Birks, UGG slippers, furry-lined Crocs, or her Sam Edelman pumps.

Agenda Overview

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