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Agenda & Speakers

The Value of Loyalty Partnerships and How Ulta Beauty Seeks Potential Partners

Tuesday, May 9, 2023 - 3:40 PM - 4:15 PM
Today, loyalty partnerships are all of the rage and virtually a “must” for programs to stay relevant. Loyalty programs are partnering up with a variety of brands, retailers, and services to:
  • Add value for existing members
  • Acquire new members
  • Fulfill unmet needs of the company and members
  • And more!

Ulta Beauty has created remarkable and diverse partnerships with brands its Ultamate Rewards® members cherish. These partnerships have helped Ulta Beauty achieve many of its objectives while satisfying customer needs. The growing company continually seeks partners with shared purpose to create meaningful connections for its members.

Loyalty Partnerships can take many different forms and the range of potential partners is extremely wide. Navigating the landscape to find the right potential loyalty partnerships may seem daunting and challenging to begin, but the effort is worth it! Through this presentation, Ulta Beauty’s, Jessie Rosenberg, will discuss:
  • Current loyalty partnership landscape
  • Value of partnerships for loyalty programs
  • Tips for getting started with finding the right partner
  • Frameworks for vetting potential partners


Jessie Rosenberg, Loyalty Strategic Partnerships Manager, Ulta Beauty

Jessie Rosenberg, Ulta Beauty’s Loyalty Strategic Partnerships Manager, is a loyalty lover and beauty enthusiast hailing from Nashville, Tennessee. With over 5 years of corporate retail experience at major retailers, she currently works to help create and manage overall partnership loyalty strategies, with a key focus on Ulta Beauty at Target, for Ulta Beauty’s world-renowned loyalty program, Ultamate Rewards®. She works to drive execution of key strategies, metrics, and optimize partnership performance to underpin loyalty objectives and deliver meaningful benefits and experiences to Ulta Beauty’s 39M+ loyalty members.

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