As brands strive to enhance their customer loyalty strategies, the challenges of unifying fragmented systems, aligning diverse stakeholders, and defining clear IT and marketing priorities can feel overwhelming. This Loyalty Expo session, led by
Alyssa Callahan, Head of Marketing, Mobility, and Convenience Americas for BP, provides an in-depth look at BP’s journey to consolidate loyalty programs across BP, Thorntons, ampm, and Travel Centers of America.
Alyssa will share her firsthand experiences in tackling the technical, operational, and data-related hurdles of creating a cohesive loyalty program, as well as navigating the unique dynamics of franchisee-owned versus company-operated locations.
Key takeaways include:
- Considerations for updating and enhancing your loyalty program to meet evolving customer expectations
- Addressing technical and data challenges to create a seamless, integrated loyalty experience
- Strategies to help customers easily find and understand the value your loyalty program provides
- Building and leveraging internal and external partnerships to support a shared loyalty vision