Foot Locker wanted to deepen relationships with its best customers through a unified loyalty program encompassing seven Foot Locker, Inc. banners. Foot Locker’s new loyalty program drives engagement by incentivizing customers to earn points for activities including writing product reviews and sharing their shopping habits and preferences. These points can be redeemed for a selection of ‘money-can’t-buy’ merchandise and experiences from the program’s new rewards catalog. The program also uniquely offers member-only perks such as shipping benefits and early access to new products.
In this session Hope Tannenbaum, Sr. Director of CRM, Loyalty & Research at Foot Locker and Emily Rudin, Chief Customer Officer of CrowdTwist will share how the new multichannel program builds meaningful relationships with members across all customer touchpoints by capturing critical customer insight to drive personalized communications, relevant promotions, and compelling brand experiences.
Key takeaways for session attendees are:
- How to reward customers for every action they take with a brand
- How to collect and leverage data to create personalized, relevant moments
- How to build emotional relationships with your best customers