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Agenda & Speakers

Value Beyond Discounts: How Foot Locker’s New Loyalty Program is a Step Above the Rest

Foot Locker wanted to deepen relationships with its best customers through a unified loyalty program encompassing seven Foot Locker, Inc. banners. Foot Locker’s new loyalty program drives engagement by incentivizing customers to earn points for activities including writing product reviews and sharing their shopping habits and preferences. These points can be redeemed for a selection of ‘money-can’t-buy’ merchandise and experiences from the program’s new rewards catalog. The program also uniquely offers member-only perks such as shipping benefits and early access to new products.
In this session Hope Tannenbaum, Sr. Director of CRM, Loyalty & Research at Foot Locker and Emily Rudin, Chief Customer Officer of CrowdTwist will share how the new multichannel program builds meaningful relationships with members across all customer touchpoints by capturing critical customer insight to drive personalized communications, relevant promotions, and compelling brand experiences.
Key takeaways for session attendees are:
- How to reward customers for every action they take with a brand
- How to collect and leverage data to create personalized, relevant moments
- How to build emotional relationships with your best customers


Emily Rudin, Chief Customer Officer, CrowdTwist

Emily oversees the Client Success and Marketing teams at CrowdTwist. Emily has more than 15 years of retail, analytics, client services and marketing experience. Throughout her career, Emily led transformational initiatives that have enabled brands and retailers to form strong connections with their customer base. She offers a unique customer-centric perspective and has a proven track record for increasing value for customers, managing complex relationships and developing hard ROI for her customers. Prior to joining CrowdTwist, Emily held positions at Macy’s, Coach, Ann Inc., dunnhumby, and The Children’s Place. She holds a bachelor’s degree in consumer studies from Syracuse University. Emily is a proud mother of two. She and her husband are active members of their community.

Hope Tannenbaum, Sr. Director of CRM Loyalty & Research, Foot Locker

Hope oversees the Membership and Consumer Research teams at Foot Locker Inc. With over 15 years of experience, Hope is a customer focused marketer and leader with a track record of combining analytical discipline with creativity and marketing ‘gut instinct’ to drive customer engagement and revenue growth across retail, entertainment, financial services and food & beverage industries. 
Prior to joining Foot Locker, Hope held positions at American Express and Starbucks. She holds a bachelor’s degree in marketing from Penn State University and an MBA from NYU’s Stern School of Business. Hope is a snowboard enthusiast, competes in triathlons and is an active member of her community.

Agenda Overview

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