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Agenda & Speakers

Why We Buy: Consumer Findings From The Loyalty Industry’s Largest Research Study

Tuesday, May 9, 2023 - 2:50 PM - 3:30 PM
Kobie’s VP of Client Services, Martha Cohen, speaks to the four key insights consumers revealed in Kobie’s recent research study. We explore shifts in what customers want, how they place value, how advocacy shows up, and the concept of pain and forgiveness. Through the lens of loyalty drivers, Martha connects the dots and highlights opportunities to address the nuances in how these changes show up across our various clients’ verticals.


Martha Cohen, VP of Client Services, Kobie Marketing

As VP of Client Services, Martha is responsible for managing Kobie’s Travel & Hospitality portfolio. She develops relationships to deeply understand her clients’ businesses and drive tailored solutions that both garner loyalty from brands’ most valuable customers and inform broader strategic marketing. She specializes in strategic planning, omnichannel customer experience, and change management. Martha has over 15 years of experience within the marketing industry and has worked with a number of national and global brands across travel and hospitality, retail, pharma, entertainment, financial services and more. 

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