It's no secret that after the last two and half years, your consumers are no longer the consumers you once knew. With no shortage of catalysts for change, brands are left wondering how to meet the needs of the evolving consumer.
In this session with Katie Cassidy, Senior Director of Strategic Consulting, brands will learn how reexamining their loyalty marketing fundamentals are an impactful and practical starting point to engage their evolving consumer.
Workshop participants will:
- Learn exactly how consumers have changed through findings from Kobie’s 2022 Consumer Research Study.
- Identify the highest impact moments within their member lifecycle that should be reevaluated through today's environment
This interactive workshop will walk through a specific, illustrative example of how to reevaluate their loyalty marketing fundamentals -- focusing on how brands can curb 1x buyers.