Loyalty Expo Conference Assistance

Chat about your conference question

We're sorry, chat is currently unavailable

Chat hours are listed below.

Monday - Friday: 08:30AM ET- 05:30PM ET
Saturday - Sunday: Closed

It is currently

Call or e-mail about your conference question for:


Agenda & Speakers

Will Your Loyalty Marketing Fundamentals Meet the Needs of the Evolving Consumer?

Tuesday, September 20, 2022 - 12:00 PM - 12:40 PM
It's no secret that after the last two and half years, your consumers are no longer the consumers you once knew. With no shortage of catalysts for change, brands are left wondering how to meet the needs of the evolving consumer.

In this session with Katie Cassidy, Senior Director of Strategic Consulting, brands will learn how reexamining their loyalty marketing fundamentals are an impactful and practical starting point to engage their evolving consumer.

Workshop participants will: 
  • Learn exactly how consumers have changed through findings from Kobie’s 2022 Consumer Research Study. 
  • Identify the highest impact moments within their member lifecycle that should be reevaluated through today's environment

This interactive workshop will walk through a specific, illustrative example of how to reevaluate their loyalty marketing fundamentals -- focusing on how brands can curb 1x buyers.


Katie Cassidy, Senior Director of Strategic Consulting, Kobie Marketing

Katie leads loyalty experience design and loyalty best practice engagements focused on meeting client program and profitability objectives for Kobie Marketing. She is committed to executing a data-driven and customer-centric approach in delivering client value to every project. She specializes in value proposition development, traditional and digital CRM planning and execution, customer lifecycle and retention framework, and short and long-range strategy development.

Recent Tweets