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Agenda & Speakers

The New Way to Build Loyalty

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Customer loyalty has evolved. Generic coupons and points that have no value don’t cut it anymore. Today’s consumer is not only bombarded by constant marketing messages but also receiving highly personalized experiences from brands like Netflix and Amazon. In fact, studies show that businesses have lost $1.6 trillion due to poor customer experience. How can your brand strengthen customer loyalty in a world where customer sentiment is constantly changing and consumers have a multitude of buying options. Please join Christian Selchau-Hansen, CEO of Formation, to learn how to create lasting relationships with customers to increase engagement, elevate your loyalty program, drive lifetime value.


Christian Selchau-Hansen, CEO and Co-Founder, Formation

Christian Selchau-Hansen is the CEO and co-founder of Formation, an enterprise software company that optimizes the customer journey through personalized marketing experiences. A 20-year tech veteran, Christian has helped develop new products and drive growth at companies like Square and Zynga. Prior to launching Formation, he was a partner at BCG Digital Ventures, using his experience to advise large companies and incubate innovative startups. Christian earned his M.B.A. with honors from The Wharton School of the University of Pennsylvania and has bachelor’s degrees in mechanical engineering and economics from Rice University.

Agenda Overview

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