Customer loyalty has evolved. Generic coupons and points that have no value don’t cut it anymore. Today’s consumer is not only bombarded by constant marketing messages but also receiving highly personalized experiences from brands like Netflix and Amazon. In fact, studies show that businesses have lost $1.6 trillion due to poor customer experience. How can your brand strengthen customer loyalty in a world where customer sentiment is constantly changing and consumers have a multitude of buying options. Please join Christian Selchau-Hansen, CEO of Formation, to learn how to create lasting relationships with customers to increase engagement, elevate your loyalty program, drive lifetime value.