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Agenda & Speakers

You Want Loyal Customers? You Need to Master Life After Download

Wednesday, September 21, 2022 - 10:00 AM - 10:40 AM
Mobile app customers are your brand’s most valuable customers, generating 3x more revenue than non-app customers - but creating a loyal mobile app customer takes work. In this session we’ll talk about how leading brands have mastered delivering mobile app experiences that drive respectful and rewarding value for customers and brands alike.  
Key Session Considerations
  • What does life after downloadTM  mean for your customers today? 
  • How are you activating customers within your mobile app experience? 
  • Are you still losing customers to the chasm of no return? 
  • Is the path to loyalty and upgrades for customers clearly defined? 


Emma Patterson, Senior Product Marketing Manager, Airship

Energetic. Tenacious. Creative. When it comes to driving product adoption and growth Emma’s recognized as a mover-shaker in the mobile marketing industry. 
With 8 years of experience working in Customer Success and Marketing roles, Emma is passionate about helping brands get the most out of their martech stack. Emma’s ability to create compelling stories that are both utilitarian and attractive have captivated and helped accelerate mobile strategies of some of the world's leading brands. 
As Airship’s Sr. Product Marketing Manager, Emma is part of the team that launched the App Experience Platform - Airships’ solution for creating mobile app experiences and building brand loyalty and advocacy through mobile. She’s spent countless hours thoughtfully planning mobile app experiences with brands like Caribou Coffee, American Eagle and The Finish Line and loves engaging in the process that results in a brand creating and measuring better customer experiences and fanatic brand loyalty.
When she’s not helping brands master the mobile app experience Emma can be found listening to live music, traveling or hanging out with her dog. 

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