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Agenda

Loyalty360 Member Only Session/Event
Brand Attendee Only Session/Event
All Attendee Session/Event
Year 2021
Monday, 10/25
10:55AM - 11:35AM
Symphony 4

Loyalty360 Brand Member Roundtables: What Makes a B2B Loyalty Program Successful - and Lessons for All Customer Loyalty Programs

Christy Johnson | Vice President of Branding | Certified Angus Beef
Tommi Marsans | Marketing Tech Strategist | Verizon
Monday, 10/25
11:40AM - 12:25PM
Symphony 4

Loyalty360 Brand Member Roundtables: The Challenges and Opportunities of Launching a Successful International Customer Loyalty Program

Emil Sarkissian | CEO | Loyalty Methods
Harveer Singh | Chief Data Architect and Global Head of Engineering | Western Union
Lucy Donaldson | Head of Loyalty - MarTech & Consumer Ecosystems Product & Platform | Western Union
Pavan Yerra | Senior Director of Loyalty and Consumer Ecosystems | Western Union
Monday, 10/25
1:20PM - 2:05PM
Symphony 4

Loyalty360 Brand Member Roundtables: KPIs and Metrics Workshop

Don Smith | Senior Managing Director and Strategy & Chief Analytics Officer | Brierley
Monday, 10/25
2:10PM - 2:50PM
Symphony 4

Loyalty360 Brand Member Roundtables: Challenges in Assessing Customer Loyalty Partners

Moderator: Mark Johnson | CEO | Loyalty360
Matt Moore | Vice President of Digital and Loyalty | Tim Hortons
Mostafa Boutajrit | VP of Loyalty and Financial Services | Caesars Entertainment
Ryan Mitchell | Director – Loyalty Marketing | Hertz
Monday, 10/25
3:10PM - 3:25PM
Symphony 4

How Creating A Brand that Matters Helps Drive Emotional Loyalty

Emmanuel Probst | Global Lead - Brand Thought-Leadership | Ipsos
Monday, 10/25
3:25PM - 4:00PM
Symphony 4

Loyalty360 Brand Member Roundtables: Creating Emotional Connections with Customers to Drive Brand Loyalty

Lisa Erickson | Sr. Director of CRM and Loyalty | Sleep Number
Matt Goldberg | Director PRO Strategy and Loyalty | Floor & Decor 
Monday, 10/25
4:10PM - 4:50PM
Symphony 4

Loyalty360 Brand Member Roundtables: State of Customer Loyalty Panel

Carlos Dunlap-Beard | VP of Business Development | Clarus Commerce
Don Smith | Senior Managing Director and Strategy & Chief Analytics Officer | Brierley
Jillian Dimoff | Strategic Account Executive | Cheetah Digital
Moderator: Mark Johnson | CEO | Loyalty360
Tuesday, 10/26
8:55AM - 9:10AM
Carolina Ballroom

Loyalty Expo Day 2: Kickoff

Mark Johnson | CEO | Loyalty360
Emcee: Jillian Dimoff | Strategic Account Executive | Cheetah Digital
Tuesday, 10/26
10:20AM - 10:55AM
Carolina Ballroom

Leveraging Emerging Tech to Improve CX and Build Customer Loyalty

Erin Levzow | Vice President Marketing Technology | Del Taco
Jay Hubbs | VP of Advertising - Marketing - Innovation and Analytics | Best Western Hotels & Resorts
Moderator: Don Smith | Senior Managing Director and Strategy & Chief Analytics Officer | Brierley
Victoria Dravneek | Senior Vice President | Bank of America
Tuesday, 10/26
11:15AM - 11:50AM
Symphony 1-3

Leaning into Loyalty to Expand Your Brand

Nancy Flowers | Vice President of Insights & Loyalty | Hagerty
Tuesday, 10/26
11:15AM - 11:50AM
Symphony 4

Fueling Meaningful Data: How ExxonMobil Uses Loyalty to Understand its Customers

Yan Côté | Director - Consumer Marketing | ExxonMobil
Tuesday, 10/26
12:00PM - 12:45PM
Symphony 4

5 Ways to Boost Member Engagement

Christopher Cubba | SVP of Customer Success | PrizeLogic
Rebecca Bolton | Vice President of Client Strategy and Analytics | PrizeLogic
Tuesday, 10/26
12:00PM - 12:45PM
Symphony 1-3

Building Enterprise Loyalty through Building an Emotional Connection

Adeline Heymann | AVP - Strategic Consulting | Kobie
Tuesday, 10/26
12:45PM - 1:45PM

Lunch Workshop presented by Deloitte: Transcending Expectations in the New Loyalty Landscape

Brendan Boerbaitz | Senior Manager | Deloitte
Jeff Casullo | Strategy Senior Manager | Deloitte
Tuesday, 10/26
2:00PM - 3:00PM
Carolina Ballroom

Loyalty360 Awards Finalist Presentations: CX Strategy

Karen Szarvas | Senior Director of Customer Loyalty and Partnerships | The Vitamin Shoppe
Lisa Stiles | Senior Manager - Operations | SCENE
Lisa Erickson | Sr. Director of CRM and Loyalty | Sleep Number
Susan LeBlanc | Director of Marketing | SCENE
Cecilie Balfour | Senior Marketing Manager | TELUS
Widyantoko Utomo | Key Account Manager | XL Axiata
Tuesday, 10/26
2:00PM - 3:00PM
Symphony 1-3

Loyalty360 Awards Finalist Presentations: B2B Customer Loyalty

Alexis Casale-Savage | Senior Manager - Marketing | The Home Depot
Chad Waetzig | EVP of Marketing & Branding | Crunch Fitness
John Sellers | Head of Rewards | Bank of America
Jo-i Cheng Jones | Marketing Manager - Loyalty & Retention | Verizon
Tommi Marsans | Marketing Tech Strategist | Verizon
Tuesday, 10/26
2:00PM - 3:00PM
Symphony 4

Loyalty360 Awards Finalist Presentations: Program Partnerships

Beth Woodruff | Director - Enterprise Marketing | Ally Financial
Elizabeth Gordon | Director - Partnership Development & Management | Wyndham Hotels & Resorts
Mayasa AlHejazi | Assistant Director Loyalty | Ooredoo Qatar
Selim Ayyildiz | Senior Specialist - Multicultural Marketing | Ally Financial
Stephanie Sayfie Aagaard | Collaborative Innovator General | Bal Harbour Shops
Ted Vasquez | GM Strategic Planning and Business Development | The Vitamin Shoppe
Tuesday, 10/26
3:15PM - 4:15PM
Symphony 1-3

Loyalty360 Awards Finalist Presentations: Innovation in Personalization

Victoria Dravneek | Senior Vice President | Bank of America
Sachin Shroff | VP of Loyalty CRM and Marketing Technology | Michaels
Susan LeBlanc | Director of Marketing | SCENE
Matt Moore | Vice President of Digital and Loyalty | Tim Hortons
Tuesday, 10/26
3:15PM - 4:15PM
Symphony 4

Loyalty360 Awards Finalist Presentations: Creative Campaign

Chad Nikola | Director of Customer Retention | American Eagle Outfitters
Jay Hubbs | VP of Advertising - Marketing - Innovation and Analytics | Best Western Hotels & Resorts
Vanesa Jovanović | Marketing Manager | Galerija Belgrade
Kate Kasabian | Director | Wyndham Hotels & Resorts
Tuesday, 10/26
4:30PM - 5:30PM
Symphony 1-3

Loyalty360 Awards Finalist Presentations: Employee Engagement & Impact

Brian Beller | Sales Program Manager | Otter Products - OtterBox + LifeProof
Jay Hubbs | VP of Advertising - Marketing - Innovation and Analytics | Best Western Hotels & Resorts
Jimmy Budnik | Vice President of CRM | Overstock
Brian Morrison | Director - Loyalty & CRM | Rexall Pharmacy Group Ltd.
Tuesday, 10/26
4:30PM - 5:30PM
Symphony 4

Loyalty360 Awards Finalist Presentations: Social Impact and CSR

Joe Reske | Head of Shopper Marketing | 7-Eleven
Lindsay McCann | Director of Customer Loyalty and Marketing | New Seasons Market
Lisa Erickson | Sr. Director of CRM and Loyalty | Sleep Number
Cecilie Balfour | Senior Marketing Manager | TELUS
Tuesday, 10/26
7:30PM - 9:00PM
Craft City Social | Sheraton Charlotte Hotel
Wednesday, 10/27
8:45AM - 9:45AM
Symphony 1-3

Loyalty360 Awards Finalist Presentations: Customer Loyalty Innovation and Transformation

Derek Whitworth | Managing Director - Marketing & Loyalty Optimization | Air Canada
Heny Gabay | VP FLX | Foot Locker
Jason Scoggins | Director of Loyalty & CRM | Chipotle
Ryan Mitchell | Director – Loyalty Marketing | Hertz
Wednesday, 10/27
8:45AM - 9:45AM
Symphony 4

Loyalty360 Awards Finalist Presentations: Customer Insights and Metrics

Chad Nikola | Director of Customer Retention | American Eagle Outfitters
Dena Pizzutti | Senior Marketing Manager of Personalization and Optimization | Wawa
Sachin Shroff | VP of Loyalty CRM and Marketing Technology | Michaels
Tulsi Patel | Senior Brand Manager - Digital Strategy | Johnson & Johnson
Wednesday, 10/27
10:00AM - 11:00AM
Symphony 1-3

Loyalty360 Awards Finalist Presentations: Mobile-First Customer Experience

Andy Rebhun | Vice President and Digital Officer | El Pollo Loco
Glenn Baker | General Manager - Everyday Rewards | Woolworths
Jason Sprawka | Global Director Customer Experience | Ford Motor Company
Newton Hoang | Director - Marketing & IT | 7 Leaves
Stephen Kinch | Director of Digital Technology | 7-Eleven
Yaqub Baiani | Head of Consumer Digital Product & Design | 7-Eleven
Wednesday, 10/27
10:00AM - 11:00AM
Symphony 4

Loyalty360 Awards Finalist Presentations: Customer Loyalty Strategy

Caitlin Pitblado | Manager of Digital Strategy | Tim Hortons
Chad Nikola | Director of Customer Retention | American Eagle Outfitters
Erin Levzow | Vice President Marketing Technology | Del Taco
Matthew Heenan | Director of Caesars Rewards Financial Services | Caesars
Matt Moore | Vice President of Digital and Loyalty | Tim Hortons
Melissa O'Neill | Director of NA eCommerce | Lenovo
Wednesday, 10/27
11:15AM - 12:15PM
Symphony 1-3

Loyalty360 Awards Finalist Presentations: Loyalty Program Design

Erica Hood | Director - Global Loyalty | The North Face
Leah Girma | Director - Financial Partnerships | Wyndham Hotels & Resorts
Matthew Heenan | Director of Caesars Rewards Financial Services | Caesars
Jason Sprawka | Global Director Customer Experience | Ford Motor Company
Wednesday, 10/27
11:15AM - 12:15PM
Symphony 4

Loyalty360 Awards Finalist Presentations: Technology and Trends

Yaqub Baiani | Head of Consumer Digital Product & Design | 7-Eleven
Sabrina Davis | Senior Manager - Marketing and Digital Programs | Metrolink
Jimmy Budnik | Vice President of CRM | Overstock
Meredith Dack | Senior Marketing Manager | Ally Financial
Mary Riemer | Director of Customer Experience | Metrolink
Christy Johnson | Vice President of Branding | Certified Angus Beef
Stephen Kinch | Director of Digital Technology | 7-Eleven
Wednesday, 10/27
1:10PM - 2:10PM
Symphony 1-3

Loyalty360 Awards Finalist Presentations: Social, Community, and Customer Advocacy

Sean Weiss | Director of Loyalty Marketing & Analytics | Price Chopper Market 32
Jacqueline Howard | Sr. Director of Wealth Advisors Operations | Ally Financial
Christy Johnson | Vice President of Branding | Certified Angus Beef
Intesa Sanpaolo
Wednesday, 10/27
1:10PM - 2:10PM
Symphony 4

Loyalty360 Awards Finalist Presentations: Incentive and Reward Design

Julio Salazar | Director of Channel Marketing | LG Electronics U.S.A.
Heny Gabay | VP FLX | Foot Locker
Ebru Ak | CRM Program Manager | Shell
Karen Silveri | CX Manager - Premier Privileges & Luxury Standards | Lincoln
Sean Weiss | Director of Loyalty Marketing & Analytics | Price Chopper Market 32
Wednesday, 10/27
2:20PM - 3:00PM
Symphony 1-3

No Card Needed – Hannaford Looks to the Future with All-Digital Grocery Rewards Program

John Giaquinto | Director of Loyalty | Hannaford Supermarkets
Wednesday, 10/27
2:20PM - 3:00PM
Symphony 4

The Intersection of Loyalty, CRM, and Transaction Insights

Dennis Reardon | Head of Loyalty Solutions | Mastercard North America
Wednesday, 10/27
3:20PM - 4:00PM
Carolina Ballroom

Del Taco is Spicing Up Fast Food Loyalty

Erin Levzow | Vice President of Marketing Technology | Del Taco Restaurants
Jillian Dimoff | Strategic Account Executive | Cheetah Digital
Wednesday, 10/27
4:05PM - 4:45PM
Carolina Ballroom

Driving Successful Customer Loyalty and CX Partnerships: A Brand Perspective

Beth Woodruff | Director - Enterprise Marketing | Ally Financial
Derek Whitworth | Managing Director - Marketing & Loyalty Optimization | Air Canada
Lisa Erickson | Sr. Director of CRM and Loyalty | Sleep Number
Wednesday, 10/27
6:00PM - 8:00PM

2021 Loyalty360 Awards Reception and Dinner @ The Sheraton Charlotte Hotel (Loyalty360 Award Finalists and Members Only)

Emcee: Don Smith | Senior Managing Director and Strategy & Chief Analytics Officer | Brierley
Emcee: Mark Johnson | CEO | Loyalty360
Monday, 09/19
10:10AM - 10:40AM

Loyalty360 Brand Member Roundtables: Breakfast Discussion - Effective Program Partnership Design

Emily Mikus | Senior Director of Loyalty Strategy | Peapod Digital Labs (Ahold Delhaize)
Monday, 09/19
10:10AM - 10:40AM

Loyalty360 Brand Member Roundtables: Breakfast Discussion - International Customer Loyalty

Greg Lemen | Director of Loyalty Partnerships | Shell
Rich Long | Senior Manager – Global Loyalty | McDonald's
Monday, 09/19
10:55AM - 11:35AM

Loyalty360 Brand Member Roundtables: Customers Escape to Paradise with Margaritaville Perks

Claudia Infante | Senior Vice-President of Revenue Strategy | Margaritaville
Monday, 09/19
11:40AM - 12:25PM

Loyalty360 Brand Member Roundtables: Cohesive Customer Loyalty Program Encompasses “ALL of Accor”

Sabrina Lillew | Vice President of Loyalty Programs and Partnerships | Accor

Loyalty360 Brand Member Roundtables: Merging Customer Loyalty Programs - A Case Study on Caesars Rewards

Mostafa Boutajrit | Vice President of Loyalty Financial Services and Customer Assurance | Caesars Entertainment
Monday, 09/19
2:10PM - 2:50PM

Loyalty360 Brand Member Roundtables: State of Customer Loyalty Panel

Cheetah Digital
Elisabeth Keller | Chief Client Officer | Brierley
Moderator: Mark Johnson | CEO | Loyalty360
Monday, 09/19
2:50PM - 3:15PM




Tuesday, 09/20
8:55AM - 9:10AM

Loyalty Expo Day 2: Day 2 Kickoff

Mark Johnson | CEO | Loyalty360
Tuesday, 09/20
9:10AM - 10:10AM
Tuesday, 09/20
10:20AM - 10:55AM
Tuesday, 09/20
11:15AM - 11:50AM

Personalization, Segmentation, and Candance Management Best Practices: Brand Perspective

Dena Pizzutti | Sr. Marketing Manager - Personalization and Optimization | Wawa
Karen Szarvas | Sr. Director of Customer Loyalty & Partnerships | The Vitamin Shoppe
Tuesday, 09/20
11:15AM - 11:50AM

How ASICS is Turning Zero-Party Data into a Competitive Advantage

Jennifer Hoth | Director of Global Loyalty Marketing & CRM | ASICS
Pam Erlichman | Chief Marketing Officer | Jebbit
Tuesday, 09/20
12:00PM - 12:40PM

How to Earn Long-Term Loyalty in a World of Economic Uncertainty

Bill Schneider | VP Product Marketing | SheerID
Tuesday, 09/20
12:00PM - 12:40PM

Will Your Loyalty Marketing Fundamentals Meet the Needs of the Evolving Consumer?

Katie Cassidy | Senior Director of Strategic Consulting | Kobie Marketing
Tuesday, 09/20
1:45PM - 2:45PM
Tuesday, 09/20
2:55PM - 3:30PM

Customer Loyalty Transformation: Brand Marketer Perspective

Lisa Hallam | Sr. Director of Loyalty | Papa John's International
Matt Goldberg | Director of PRO Strategy and Loyalty | Floor & Decor 
Tuesday, 09/20
2:55PM - 3:30PM

Driving Successful Customer Loyalty and CX Partnerships: A Brand Perspective

Lisa Erickson | Sr. Director of CRM and Loyalty | Sleep Number
Troy Simms | US Retail Partnership Manager | ExxonMobil
Tuesday, 09/20
3:40PM - 4:15PM

Unlocking the Ritual- What are the Rites of Your Loyalty Program?

Ryan Draude | Adjunct Professor at Georgetown University and Head of Loyalty & CRM | Giant Food
Tuesday, 09/20
3:40PM - 4:15PM

Emotional Loyalty: Moving Customers Beyond the Transaction

Don Smith | EVP and Chief Consulting Officer | Brierley
Eoghan Slye | SVP of Marketing | Hertz
Sara McMath | Director of Customer Experience | European Wax Center
Stephanie Sayfie Aagaard | Collaborative Innovator General | Bal Harbour Shops
Tuesday, 09/20
4:25PM - 5:00PM

Driving Loyalty in an Increasingly Competitive Travel Environment: How Best Western is Driving Engagement with Hotel Owners, Operators, and Guests

Jay Hubbs | Vice President of Advertising - Marketing - Innovation and Analytics | Best Western




Wednesday, 09/21
8:55AM - 9:10AM

Loyalty Expo: Day 3 Kickoff

Mark Johnson | CEO | Loyalty360
Wednesday, 09/21
9:10AM - 10:10AM
Wednesday, 09/21
10:20AM - 10:55AM

We Make Movies Better – Bringing Data and Emotional Connections Together

Carrie Trotter | Vice President of Loyalty CRM and Partnerships | AMC Theatres
Wendy Culpepper | Chief Customer Officer | Kobie
Wednesday, 09/21
10:55AM - 11:15AM
Wednesday, 09/21
11:15AM - 11:55AM

Build Habits & Deliver Robust Rewards with Sponsored Challenges

Stephanie Fernandez | Principal Loyalty Product Manager | Swiftly
Wednesday, 09/21
1:45PM - 2:30PM

Guests are Lovin’ It! MyMcDonalds Loyalty Program an International Success

Bryce Boothby | Director of Global Technology | McDonald’s