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Agenda

Loyalty360 Member Only Session/Event
Brand Attendee Only Session/Event
All Attendee Session/Event
Year 2023

Loyalty360 Loyalty University Brand Masterclass Sessions: Essential KPIs & Metrics - A Loyalty Primer

Don Smith | Global Consulting Officer & CMO (US/Europe) | Brierley | Capillary

Loyalty360 Loyalty University Brand Masterclass Sessions: Igniting Participation and Cultivating Emotional Loyalty Through Shared Values and Beliefs

Bindu Gupta | Senior Director – Strategy Research + Insights | ICF Next
Denise Holt | Senior Partner – Strategy Experience Research + Insights | ICF Next

Loyalty360 Loyalty University Brand Masterclass Sessions: Marketers' Guide to Digital Engagement and Transformation

Paul Hebert | Strategy Director | Marigold
Roger Williams | Director of Client Success | Marigold
Monday, 05/08
3:30PM - 3:45PM
Monday, 05/08
3:45PM - 4:25PM

Bank of America’s Customer Loyalty Investments Pay Off

John Sellers | Head of Rewards | Bank of America
Monday, 05/08
4:30PM - 5:30PM

Loyalty360 Awards Finalist Presentations: B2B Customer Loyalty

Jennifer Wright | VP of Marketing | Signia
Liz Tarantino | Digital Manager - Preferred Rewards Program | Bank of America
Mike LiBassi | Marketing Manager | Verizon
Stephanie Miller | Senior Loyalty Program Manager | Signia
Vanessa Lisnard | Program Manager of Commercial Strategy | Aristocrat
Monday, 05/08
4:30PM - 5:30PM

Loyalty360 Awards Finalist Presentations: Corporate Social Responsibility and Loyalty

Diane Eichler | Senior Vice President of Marketing | Kampgrounds of America
Janelle Price | Senior Market Manager | TELUS
Jennifer Gonzalez | CRM & Loyalty Manager | Giant Food
Natalia Duane | Loyalty & CRM Specialist | Giant Food
Stephanie Sayfie Aagaard | Collaborative Innovator General | Bal Harbour Shops ACCESS
Zahra Lakhani | Senior Director Digital & Loyalty Personalization & Analytics | Tim Hortons
Monday, 05/08
4:30PM - 5:30PM

Loyalty360 Awards Finalist Presentations: Technology and Trends

Amanda Jamerson | Sr. Director of Hilton Honors | Hilton
Jessica Kearney | Assistant Vice President | Travelers Insurance
Ken Bott | Head of Loyalty and Digital | PDQ Restaurants
Laura Richardson | VP of Customer Success | Cambridge Mobile Telematics
Nishanth Mandaara | Director of Product Management | 7-Eleven
Yaqub Baiani | Vice President of Digital Product Management & Design | 7-Eleven
Monday, 05/08
4:30PM - 5:30PM

Loyalty360 Awards Finalist Presentations: Brand-to-Brand Partnerships

Adam Reynolds | Director - Loyalty & Mobile Marketing | Sleep Number
Aiman Feza | Senior Manager - Brand & Communications | SCENE+
Elizabeth McNeil | Director of Partnerships | SCENE+
Janelle Price | Senior Market Manager | TELUS
Michael McDowell | Vice President of Loyalty Programs and Partnerships | Parkland
Stephanie Sayfie Aagaard | Collaborative Innovator General | Bal Harbour Shops ACCESS





Tuesday, 05/09
9:55AM - 10:55AM

Loyalty360 Awards Finalist Presentations: Employee Engagement and Impact

Christy Johnson | Senior Director of Branding | Certified Angus Beef
Erin Corrigan | Director of Digital Marketing | Donatos Pizza
Jordan Sequeira | Customer Engagement & Loyalty Manager | IKEA Canada
Liz Tarantino | Digital Manager - Preferred Rewards Program | Bank of America
Megan Spaid | Manager of Consumer Loyalty & Advertising | Certified Angus Beef
Shawn Bloom | VP of Loyalty | Empire Company Limited
Tuesday, 05/09
9:55AM - 10:55AM

Loyalty360 Awards Finalist Presentations: Customer Experience Strategy

Carrie Cohen | Marketing Loyalty & Analytics Manager | Cinergy Entertainment
Chelsea McGough | Loyalty Program Strategy Manager | Blue Buffalo
Elizabeth McNeil | Director of Partnerships | SCENE+
Felipe Avila | VP of Marketing | The Container Store
Sarah Sylvester | EVP of Marketing | Victorias Secret
Traci Hoey | VP of Marketing | Cinergy Entertainment
Tuesday, 05/09
9:55AM - 10:55AM
Cypress 1 and 2

Loyalty360 Awards Finalist Presentations: Customer Loyalty Innovation and Transformation

Aaron Jones | Director of Performance Marketing and Strategy | NFL
Anil Mansukhani | Vice President of Loyalty Marketing | MGM Resorts International
Connor Hurson | Loyalty Manager | Vivid Seats
Murilo Mello | Digital Product Manager | Tim Hortons
Robin Ruttle | Senior Director of Loyalty & Partnerships | Sonesta International Hotels
Vincent Lee | Senior Manager of Digital Drive Thru | Tim Hortons
Tuesday, 05/09
9:55AM - 10:55AM

Loyalty360 Awards Finalist Presentations: Offer, Incentive, and Reward Design

Dani Catana | North American Loyalty Operations | Ford
Diane Eichler | Senior Vice President of Marketing | Kampgrounds of America
Jason Whiting | Director of Membership - Benefits - Rewards and Operations | LEGO
Jennifer Wright | VP of Marketing | Signia
Tuesday, 05/09
11:10AM - 12:10PM

Loyalty360 Awards Finalist Presentations: Creative Campaign and Communications

Amanda Hitchcock | Marketing Director for Deposits and Invest CRM | Ally Financial
Christy Johnson | Senior Director of Branding | Certified Angus Beef
Hedy Payghambari | Head of Digital Growth | Blaze Pizza
Jennifer Ayoroa Tegen | Director of Loyalty and Co-Brand Partnerships | Amtrak
Megan Spaid | Manager of Consumer Loyalty & Advertising | Certified Angus Beef
Sabrina Lillew | VP of Loyalty Programs and Partnerships - North and Central America | Accor
Tuesday, 05/09
11:10AM - 12:10PM

Loyalty360 Awards Finalist Presentations: Customer Loyalty Strategy

Aiman Feza | Senior Manager - Brand & Communications | SCENE+
Dena Pizzutti | Senior Marketing Manager of Personalization and Optimization | Wawa
Elizabeth McNeil | Director of Partnerships | SCENE+
Erin Corrigan | Director of Digital Marketing | Donatos Pizza
Garrett Moewe | Director of Loyalty | DraftKings
John Sellers | Head of Rewards | Bank of America
Tuesday, 05/09
11:10AM - 12:10PM

Loyalty360 Awards Finalist Presentations: Customer Analytics, Insights, and Metrics

Barbara Hagen | VP of Sales and Marketing | Thriftbooks
Carrie Trotter | Vice President of Loyalty CRM and Partnerships | AMC Theatres
Claudia Infante | Senior Vice-President of Revenue Strategy | Margaritaville
Davonne Raizor | Director of Loyalty and CRM | Margaritaville
Jason Whiting | Director of Membership - Benefits - Rewards and Operations | LEGO
Jessica Veit | Manager of Member Engagement and Lifecycle Marketing | AMC Theatres
Stacy Moss | Director of Brand Marketing | Noodles & Company
Tuesday, 05/09
11:10AM - 12:10PM

Loyalty360 Awards Finalist Presentations: Loyalty Program Design

Adam Reynolds | Director - Loyalty & Mobile Marketing | Sleep Number
Anil Mansukhani | Vice President of Loyalty Marketing | MGM Resorts International
Derek Weidl | Director of Loyalty | Parkland
Jennifer Gonzalez | CRM & Loyalty Manager | Giant Food
Linda Nelson | Loyalty Strategist | Progressive
Natalia Duane | Loyalty & CRM Specialist | Giant Food
Phil Cottell | Director - Loyalty Journey | Progressive
Tuesday, 05/09
2:00PM - 2:40PM

Building Emotional Loyalty with Personalized Video

Jamie Jarboe | VP of Sales & Strategic Accounts | Idomoo
Tuesday, 05/09
2:00PM - 2:40PM

A Value-Led Approach to Loyalty

Shannon Ottinger | VP of Loyalty Strategy Consulting | Epsilon
Tuesday, 05/09
2:50PM - 3:30PM

Why We Buy: Consumer Findings From The Loyalty Industry’s Largest Research Study

Martha Cohen | VP of Client Services | Kobie Marketing
Tuesday, 05/09
2:50PM - 3:30PM

Sonesta Travel Pass: Navigating the Challenges of Rapid Growth with a Forward-Thinking Lens on Loyalty Strategy and Program ROI

Denise Holt | Senior Partner – Strategy Experience Research + Insights | ICF Next
Nate Thompson | Partner - Data Science | ICF Next
Robin Ruttle | Senior Director of Loyalty & Partnerships | Sonesta International Hotels
Tuesday, 05/09
3:40PM - 4:15PM

From Guests to Advocates: Cultivating Customer Loyalty in Travel and Entertainment

Amanda Jamerson | Sr. Director of Hilton Honors | Hilton
Moderator: Don Smith | Global Consulting Officer & CMO (US/Europe) | Brierley | Capillary
Vicky Radke | Senior Director of Amtrak Guest Rewards | Amtrak
Tuesday, 05/09
3:40PM - 4:15PM

How the NFL Uses Zero-Party Data to Drive Life-Time Fan Value

Aaron Jones | Director of Performance Marketing and Strategy | NFL
Pam Erlichman | Chief Evangelist Officer | Jebbit
Tuesday, 05/09
3:40PM - 4:15PM

The Value of Loyalty Partnerships and How Ulta Beauty Seeks Potential Partners

Jessie Rosenberg | Loyalty Strategic Partnerships Manager | Ulta Beauty
Tuesday, 05/09
4:25PM - 5:00PM

Cohesive Customer Loyalty Program Encompasses “ALL of Accor” - The Transformation of Loyalty at Accor

Sabrina Lillew | VP of Loyalty Programs and Partnerships - North and Central America | Accor
Wednesday, 05/10
9:00AM - 9:40AM

How Kampgrounds of America Takes a Data-Centric Approach to Designing Effective Customer Loyalty

Diane Eichler | Senior Vice President of Marketing | Kampgrounds of America
Wednesday, 05/10
9:45AM - 10:25AM

State of Customer Loyalty – Challenges, Opportunities, and Vision for the Customer

Dani Catana | North American Loyalty Operations | Ford
Derek Weidl | Director - Loyalty Programs | Parkland
James Schultz | Lead Product Marketing Manager | DIRECTV
Tuesday, 06/04
3:00PM - 4:30PM
Magnolia A

Loyalty360 Loyalty University Brand Masterclass Session: The Critical Role of Identity Resolution for Today’s Data-Driven Loyalty Program

Brian Duke | GM/EVP Identity Solutions | Audience Acuity
Jeff Sopko | Chief Strategy Officer | Audience Acuity
Wednesday, 06/05
8:15AM - 9:00AM
Palms DEFG
Wednesday, 06/05
9:00AM - 9:10AM
Palms ABC
Wednesday, 06/05
10:15AM - 10:45AM
Magnolia C

Customer Loyalty Today: Perspectives from Loyalty360 Supplier Members

Aaron Lobliner | Chief Client Officer | CataBoom
Jonathan Silver | CEO | Engage People
Tom Madden | Managing Director/EVP of Loyalty | Phaedon
Wednesday, 06/05
10:45AM - 11:05AM
Palms DEFG
Wednesday, 06/05
11:05AM - 11:45AM
Palms ABC

Reimagining Target Circle with Guests at the Center

Renee Doerre | Senior Director of Loyalty | Target
Wednesday, 06/05
11:50AM - 12:30PM
Palms ABC

Hilton Honors: Unlocking Loyalty Potential with Cobranded Credit Card Partnerships

Jenn Chick | SVP and Global Head of Hilton Honors and Customer Engagement | Hilton
Wednesday, 06/05
12:30PM - 1:30PM
Palms DEFG
Wednesday, 06/05
1:30PM - 2:05PM
Cypress 1 and 2

The Keys to Driving Emotional Loyalty: Crafting Customer Loyalty Programs that Truly Connect

Avery Miller | VP Avion Rewards Consumer Digital Products | Royal Bank of Canada
Leah Carder | Team Lead - Website App & Rewards | Enfamil
Moderator: Katie Berndt | VP of Strategy Experience & Research | Phaedon
Ryan McGrath | EVP Digital and Marketing Innovation | Mille Lacs Corporate Ventures
Wednesday, 06/05
1:30PM - 2:05PM
Magnolia A

Maximizing Customer Loyalty through Brand Partnerships

John Sellers | Head of Rewards | Bank of America
Michael Peters | Director of Partnerships | Kampgrounds of America
Sabrina Lillew | VP of Loyalty Programs and Partnerships - North and Central America | Accor
Wednesday, 06/05
2:15PM - 3:15PM
Cypress 1 and 2

Loyalty360 Awards Finalist Presentations: Offer, Incentive, and Reward Design

Carly Lee | Director of Membership Strategy & Experience | Circle K
Karen Szarvas | Sr. Director of CRM and Loyalty | The Vitamin Shoppe
Keith McLellan | Group Director of Digital Strategy and Customer Experience | Whataburger
Rachel Vandewal | Loyalty & CRM Manager – Mobility Marketing | Shell Canada
Ryan Draude | Head of Loyalty | Giant Food
Wednesday, 06/05
2:15PM - 3:15PM
Magnolia C

Loyalty360 Awards Finalist Presentations: Creative Campaign and Communications

Avery Miller | VP Avion Rewards Consumer Digital Products | Royal Bank of Canada
Barbara Ann Hagen | Vice President - Sales and Marketing | Thriftbooks
Brittany Trangsrud |  External Communications Manager |  Great Clips
Carolyn Hynds | VP Marketing - CRM & Member Engagement Avion Rewards | Royal Bank of Canada
Kimberly Biertempfel | Director of Loyalty and Channel Marketing | The Giant Company
Maria Mora | Sr. Manager - Digital Growth and Innovation | Burger King
Wednesday, 06/05
2:15PM - 3:15PM
Magnolia A

Loyalty360 Awards Finalist Presentations: B2B Customer Loyalty

Bridget Murphy | Director of Marketing | Pavilion Payments
Marquita Ferguson | VP - Digital Director of Preferred Rewards for Business | Bank of America
Sabine Schroeder | VP of Commercial Excellence | Yara International
Wednesday, 06/05
2:15PM - 3:15PM
Magnolia B

Loyalty360 Awards Finalist Presentations: Loyalty Program Design

Amy Barnett | VP of Loyalty and Digital Experience | Cracker Barrel
Jill Neilsen | VP Co-brand and AMEX | Hilton
Karim Chaanine | Chief Marketing Officer | Papa Johns UAE Saudi Arabia and Jordan
Leah Carder | Team Lead - Website App & Rewards | Enfamil
Nicki Sledd | Marketing Team Lead - CRM and CRC | Enfamil
Ricardo Frydman | Director - Performance Analytics and Pricing | Tim Hortons
Wednesday, 06/05
3:30PM - 4:30PM
Magnolia A

Loyalty360 Awards Finalist Presentations: Customer Experience Strategy

Carrie Cohen | Marketing Loyalty & Analytics Manager | Cinergy
John Giaquinto | Vice President of Loyalty Personalization and Analytics | Rite Aid
Mike Kerr | SVP - Digital Director | Bank of America
Shannon Torabi | Sr. Manager - Digital & Loyalty Growth | Tim Hortons
Wednesday, 06/05
3:30PM - 4:30PM
Cypress 1 and 2

Loyalty360 Awards Finalist Presentations: Customer Loyalty Innovation and Transformation

Ashlee Regan | Sr. Director Technology | Target
Barb Millette | Senior Director of Loyalty & Gift Cards | Subway
Dena Pizzutti | Senior Marketing Manager of Personalization and Optimization | Wawa
Leah Carder | Team Lead - Website App & Rewards | Enfamil
Matt Fitzenberger | Director Loyalty | Target
Nicki Sledd | Marketing Team Lead - CRM and CRC | Enfamil
Nicole Pavlovich | Sr. Director - Integrated Customer Marketing | Dominos
Wednesday, 06/05
3:30PM - 4:30PM
Magnolia B

Loyalty360 Awards Finalist Presentations: Corporate Social Responsibility and Loyalty

Asif Akhtar | Senior Marketing Manager | Telus
Michael Peters | Director of Partnerships | Kampgrounds of America
Sabine Schroeder | VP of Commercial Excellence | Yara International
Wednesday, 06/05
3:30PM - 4:30PM
Magnolia C

Loyalty360 Awards Finalist Presentations: Employee Engagement and Impact

Chandler Varonfakis | Customer Loyalty Program Specialist | Food Lion
Lili Minjares | Sr. Manager Hilton Honors | Hilton
Sabrina Lillew | VP of Loyalty Programs and Partnerships - North and Central America | Accor
Wednesday, 06/05
4:45PM - 5:20PM
Palms ABC
Wednesday, 06/05
5:20PM - 6:40PM
Palms DEFG
Thursday, 06/06
8:15AM - 9:00AM
Palms DEFG
Thursday, 06/06
9:50AM - 10:50AM
Magnolia A

Loyalty360 Awards Finalist Presentations: Customer Loyalty Strategy

Barb Millette | Senior Director of Loyalty & Gift Cards | Subway
Dave Van Saun | VP of CRM and Ancillary | Great Wolf Resorts
John Sellers | Head of Rewards | Bank of America
Karen Szarvas | Sr. Director of CRM and Loyalty | The Vitamin Shoppe
Maria Mora | Sr. Manager - Digital Growth and Innovation | Burger King
Thursday, 06/06
9:50AM - 10:50AM
Magnolia C

Loyalty360 Awards Finalist Presentations: Customer Analytics, Insights, and Metrics

Daniel Audisho | Director - Loyalty Strategy & Program Insights | Loblaw
Dena Pizzutti | Senior Marketing Manager of Personalization and Optimization | Wawa
Lindsay Smith | Sr. Growth Marketing Manager | Blaze Pizza
Meghan Mulleady | Brand Manager - Loyalty Strategy | The Giant Company
Thursday, 06/06
9:50AM - 10:50AM
Magnolia B

Loyalty360 Awards Finalist Presentations: Brand-to-Brand Program Partnerships

Asif Akhtar | Senior Marketing Manager | Telus
Avery Miller | VP Avion Rewards Consumer Digital Products | Royal Bank of Canada
Jennifer Jones | VP & Head - Enterprise Partnerships and Strategic Development | Royal Bank of Canada
Michael McDowell | VP of Loyalty Programs and Partnerships | Parkland
Michael Peters | Director of Partnerships | Kampgrounds of America
Ryan Kasperski | Director Global Enterprise Marketing | Hilton
Thursday, 06/06
9:50AM - 10:50AM
Cypress 1 and 2

Loyalty360 Awards Finalist Presentations: Technology and Trends

Carrie Cohen | Marketing Loyalty & Analytics Manager | Cinergy
Joe Mays | Director – Loyalty & CX Technology | Frontier Communications
Kirsten Starmer | Director of Marketing | Pieology
Mirna Oropeza | Director Marketing/CX | Miniso Mexico
Per Jensen | Director - Loyalty | Stop & Shop
Steve Bocska | CEO | PUG Interactive Inc.
Walter Rodriguez | Vice President – Marketing and Operations | Frontier Communications
Thursday, 06/06
10:50AM - 11:10AM
Palms DEFG
Thursday, 06/06
11:10AM - 11:50AM
Magnolia A

Leveraging Loyalty Technology: The Underestimated Asset

David Hamel | VP Strategy CX & Design - Mobile & Web | nventive
Stephanie Mercier | CX and Digital Strategist | nventive
Thursday, 06/06
11:10AM - 11:50AM
Magnolia B
Thursday, 06/06
11:10AM - 11:50AM
Magnolia C

Fueling Loyalty: Transforming Everyday Purchases with Dynamic Partnerships

Jeri Scheel | Sr. Director - Digital Strategy | Fiserv
Jonathan Silver | CEO | Engage People
Thursday, 06/06
12:00PM - 12:40PM
Magnolia C

The Path to Perks: How Dr Pepper Tapped Loyalty to Engage a Passionate Fan Base

Katie Shempp | Director of Consumer Engagement | Keurig Dr. Pepper Inc.
Sean Eidson | VP of Strategy & Innovation | Material
Thursday, 06/06
12:00PM - 12:40PM
Magnolia B

Hilton Honors: Building Emotional Loyalty with Team Members to Create Meaningful Careers and Deliver World-Class Guest Experiences

Amanda Jamerson | Sr. Director of Hilton Honors | Hilton
Denise Holt | SVP of Strategy Experience & Research | Phaedon
Thursday, 06/06
12:00PM - 12:40PM
Magnolia A

How Empathetic Are You? Join the Loyalty Olympics and Flex Your Customer-Centric Muscles

Amy Ochoa | SVP of Strategy | Ansira
Kristin Cardona | Sr. Director of Strategy | Ansira
Thursday, 06/06
12:40PM - 1:30PM
Palms DEFG
Thursday, 06/06
1:30PM - 2:10PM
Cypress 3
Thursday, 06/06
2:15PM - 2:50PM
Magnolia A

Unveiling the Impact and Incrementality of Rite Aid's Loyalty and CRM Efforts

John Giaquinto | Vice President of Loyalty Personalization and Analytics | Rite Aid
Thursday, 06/06
2:15PM - 2:50PM
Magnolia B

Cultivating Loyalty in the Digital Age: Navigating Customer Engagement and Transformation

Karen Szarvas | Sr. Director of CRM and Loyalty | The Vitamin Shoppe
Nicole Hulstein | Loyalty Marketing Manager | Food Lion
Nicole Pavlovich | Sr. Director - Integrated Customer Marketing | Dominos
Per Jensen | Director - Loyalty | Stop & Shop
Thursday, 06/06
3:00PM - 3:35PM
Magnolia B

Best Practices for Managing Effective Brand-to-Brand Partnerships

Matthew Hall | Head of Loyalty Planning and Development | Air Canada
Michael McDowell | VP of Loyalty Programs and Partnerships | Parkland
Thursday, 06/06
3:00PM - 3:35PM
Magnolia A

Exploring Next-Gen Trends in Customer Loyalty Programs

Barbara Ann Hagen | Vice President - Sales and Marketing | Thriftbooks
Emily Mikus | Sr. Director of Loyalty Strategy | Ahold Delhaize USA
Joe Mays | Director – Loyalty & CX Technology | Frontier Communications
Walter Rodriguez | Vice President – Marketing and Operations | Frontier Communications
Thursday, 06/06
3:35PM - 3:55PM
Palms DEFG
Thursday, 06/06
3:55PM - 4:30PM
Cypress 1/2

The State of Customer Loyalty: Insights and Trends for 2024

Brad Anderson | VP of Hilton Honors | Hilton
John Giaquinto | Vice President of Loyalty Personalization and Analytics | Rite Aid
John Sellers | Head of Rewards | Bank of America