Agenda

Greg joined Shell in 2013 as an experienced hire and is currently the Director of Loyalty Partnerships for Shell Mobility.  In his current role, Greg develops the strategies for existing and new partners inside and outside of the Fuel Rewards program.  Prior to his current role, Greg was the Branded Business Development Manager for Shell and was instrumental in expanding the company’s retail presence within the United States.

Before his time at Shell, Greg worked in various leadership roles at Target and Coca-Cola over a 12-year span with the two companies.  He holds a BA in Marketing from the University of Missouri and is currently residing in Houston, Texas.  Outside of work, Greg enjoys spending time outdoors with his children as much as the Houston heat allows. 

Jon Siegal has 30+ years helping clients acquire new customers and grow existing customer relationships.

Jon is currently Senior Vice President of Sales at Cheetah Digital. He was part of the team that built Cheetah Digital’s loyalty solution and underlying data platform and is responsible for growing the company’s presence across key industries such as Retail, Restaurant and Travel.

Prior to joining Cheetah Digital, Jon was a Vice President of Sales at CRM category creator, Siebel Systems. He was a member of the Founder’s Circle at Siebel Systems and was consistently recognized as one of the top contributors to the company’s growth from $40 million to $2 billion in annual revenue

Jon received a Master’s degree in Business Administration from the John E. Anderson Graduate School of Management at UCLA and a Bachelor’s degree in Economics from UCLA.

After making it through the British Special Forces gruelling six-month selection process, Dean Stott became one of the very first army members to join the SBS (Special Boat Service). Throughout his esteemed military career, he has conducted deployments to overseas hostile environments and been involved in counter terrorism operations; he has travelled to some of the most dangerous places in the world.

Stott left the military in 2011, after 16 honorable years of service, and continues to live by the Special Forces’ ethos of ‘the unrelenting pursuit of excellence.’ The determination required throughout his career has become an integral part of Stott’s character.

Post-military, Stott established a distinguished career in the private security sector. He was renowned for his willingness to take on any job, no matter how challenging – a man who went where and when others wouldn’t. He has faced extortions, kidnappings, civil war, pirates, military coups and was single handedly responsible for the evacuation of the Canadian embassy in 2014 – rescuing 4 diplomats and 18 military personnel.

In 2016, Stott was ready for a new project and wanted to do something impactful that would help others. He began training to cycle the longest motorable road in the world – The Pan American Highway. Stott completed the 14,000 miles route from Argentina to Alaska in May 2018, achieving two world records and raising more than $1.4 million US dollars for mental health awareness charities in the process. Stott passed through 14 countries on his expedition, crossing some of the most dangerous passages in the world. In the final stretch, Stott continued for 17 hours and, driven by his determination, covered 340 miles on his longest day.

Stott is now a renowed international speaker, presenting to FTSE 100 companies, sporting bodies, military departments, schools and businesses.

His recenty released book, Relentless, shares his extraordinary, inspirational life story to date.  From his courageous military service and record-setting cycling adventures to his rescue missions and friendship with Prince Harry, the book takes a candid and honest look at the life perspective and shared stories of a real-life “James Bond.”  

Stott firmly believes, with the right mindset and plan, nothing you truly desire is out of reach. To him, “impossible” simply means, its hasn’t been done…..yet.

John Sellers is the digital executive in charge of Rewards at BofA. In this role, John oversees all reward programs; including consumer, wealth management and small business relationship rewards programs and credit card rewards redemption. In 2022, Preferred Rewards was named ‘America’s Best Loyalty Program’ by Newsweek and ‘Best Bank Customer Loyalty Program’ by Motely Fool.

Prior to his current role, John had worked with other products including; Vehicle Lending, Investments, and Credit Card.  While in Card, John was the Director of Preferred Products and New Account Acquisition where he was responsible for all mass affluent BofA and Merrill branded products. John is the architect of the award winning Travel Rewards Card and led the effort to bring Chip technology to BofA cards.

Before his product roles, John spent the first half of his career in Credit Risk, where he was the Director of Risk Strategies. In this role, John oversaw existing account management strategies which included; line management, balance stimulation (cash and retail), authorizations (overlimit and delinquent) and other payment related strategies.

John began his career with BofA via the MBNA acquisition. He has an undergraduate degree from the University of Delaware where he was a Finance major. He also has an MBA from Penn State’s Smeal College of Business where he graduated with distinction and is a member of the Beta Gamma Sigma academic honor society.

John is involved in several community organizations. He is a lifesaver for the Blood Bank of DE and coaches several youth sport teams in Kennett Square, PA where he resides with his wife and three kids.

Kristina has worked at Johnson & Johnson Consumer Health for over 6 years in a variety of cross-functional roles. She has been able to touch every single one of J&J’s consumer brands. She began her career in Customer Development, then moved into Supply Chain, and finally Marketing. Within the Marketing organization, Kristina has influenced the BAND-AID digital strategy, shaped Health & Wellness Shopper initiatives at Walmart & Sam’s Club, built the 2022+ Aveeno innovation strategy, and led 1PD engagement & retention strategy. 

In her current role as Associate Marketing Manager- 1PD Acquisition and Consumer Retention Strategy, Kristina leads the Care Club loyalty program and is responsible for shaping the 1PD and loyalty strategy for 25+ iconic consumer brands. Throughout the past year, Kristina has been able to educate the organization on the importance of 1PD and using it to engage and retain consumers, while increasing lifetime value. She has activated email journeys for each brand, empowered the brand teams to test and learn various vehicles for collecting 1PD with new consumer value exchanges, and pioneered merging paid & owned communications linked back to specific email campaigns.  

Kristina holds a BA in Marketing from The College of New Jersey and an MBA from Saint Joseph’s University. 

BSc in Mathematics from St. Xavier’s College & a Business Diploma from NMIMS, Mumbai, India, Tapan started working in restaurants from his University days – loved his work so much, he never left the industry. 

Now a veteran in the industry & on Caterer Middle East Power 50 List 2020 & 2021; RetailME ICONS awardee for 2021; Tapan is currently CEO of PJP Investments Group, owner-operators of Papa Johns in the UAE, KSA, Jordan & Iraq. With 36 years’ experience across Middle East & India, Tapan has been associated with the development of hundreds of restaurants across these markets with brands including Papa John's, Chili’s, Burger King, Pizza Hut, Outback Steakhouse… it is a long list. Currently focused on developing and expanding Papa John's in the UAE and Saudi Arabia, Tapan is keen to give back to the industry from his deep knowledge and hands on experience. He is also on the Advisory Board of UAE Restaurant Group, a not for profit organization patronized by UAE Chamber of Commerce, the voice of the industry in UAE. The current crisis that the industry has now faced for almost two years, Tapan has dug deep to bring new insights and creative solutions in handling his business. 

Over the past 4 years Kabir has helped transform Scene+, one of Canada’s top loyalty programs, from an entertainment-focused program into a lifestyle program that rewards members for their everyday purchases across grocery, travel, retail, and more. In his current role, Kabir leads the marketing strategy for travel & sports partnerships, and integrated partner campaigns, where he works closely with existing partners to increase activity across the member base, and with new partners to integrate them into the program and build member awareness.

Marquita Ferguson is the VP, Sr. Digital Manager for the Preferred Rewards for Business program at Bank of America that provides exclusive loyalty rewards for Small Business members who deepen their relationship with the bank. She is responsible for managing the PRB lifecycle by developing the program’s overall strategic roadmap and driving tactics to support the program’s business objectives while integrating across multiple product lines such as Card, Savings, Deposits, Merchant, Payroll and beyond. She leads the strategic development and execution of the company’s annual PR Year End Summary personalized videos. In 2021, the Preferred Rewards for Business program achieved the Platinum Award for B2B Loyalty 360.

Prior to her current role, Marquita has made valuable contributions to the bank over the years within BofA’s Digital Marketing division, managing splash channels across desktop and mobile. During her 4 years in role as a Digital Channel Manager, she was responsible for the seamless execution of important client-facing service messaging via mobile and online banking platforms. Her channel execution expertise became particularly critical to support PPP loans to BofA’s small business owners during the 2020 Pandemic. Notably, Marquita supported the company’s overall Operational Excellence strategies by facilitating the development of a Digital Marketing workflow tool which improved upon efficiencies within the execution and project management process.

Marquita graduated from Temple University Magna cum Laude, with a B.A.  in Broadcasting & Mass Media.  During her college years, she worked in the FC as a teller for TD Bank/Commerce Bank.

She is originally from the Philadelphia area and the mother to one boy who is an honors student, studying Mandarin in his school’s language immersion program while balancing football, basketball, lacrosse, band, and track. Marquita’s goals are to be the change she wishes to see in both her career and within the community.  She enjoys providing both motivation and inspiration to women of color through various walks of life and enjoys opportunities to provide mentorship, strength, and guidance.

Ms. Carrieres leads the global efforts that enable sales across Avnet business teams and champions our global supplier engagement and development initiatives.  

As part of her enablement and development programs, Ms. Carrieres is the executive sponsor of Avnet’s business intelligence and market research teams, global demand creation, and Avnet’s voice of the customer and supplier feedback systems. 

Since joining Avnet in 2015, Ms. Carrieres has championed key enterprise programs that have advanced Avnet’s value proposition. In 2016, she led the global integration of Farnell, Avnet’s most recent, and largest acquisition, and continues to drive joint selling and lead sharing efforts across both Avnet and Farnell.  Ms. Carrieres also developed Avnet’s global Transportation design and supply chain strategy teams which have transformed how Avnet’s engineers and supply chain global organizations enable customers to design and build anywhere in the world. 

Ms. Carrieres has over 25 years of experience working in the electronics components industry in strategy, supply chain, pricing, forecasting, sales, and customer program management.  She has first-hand experience managing complex supply chains through market cycles that are inherent in the components industry.   

Ms. Carrieres holds both a BS and MS from Arizona State University, and MBA from Louisiana State University.  She also has advanced training in project management, supply chain, and holds board certifications in change management (Prosci) and customer experience (CCXP). Ms. Carrieres is an active member in the Customer Experience Professional Association (CXPA), Women in Electronics (WE), and founded the women in technical sales mentor program at Avnet. 

Amanda Dennis is the Vice President, Digital Marketing for AMC Theatres – the largest movie theatre exhibition company in the United States, the largest in Europe and the largest throughout the world with approximately 950 theatres and 10,500 screens across the globe. 

AMC has historically and repeatedly propelled innovation in the exhibition industry such as through the launch of power-recliner seats, delivering enhanced food and beverage choices and ordering experiences including mobile preorder, generating greater guest engagement through its loyalty and subscription programs, creating incredible ecommerce experiences through its website and mobile apps, and offering premium large format experiences while playing a wide variety of content including the latest Hollywood releases and independent programming. 
  
In her role, Amanda leads AMC’s digital marketing efforts and is focused on creating positive, immersive, and revenue generating experiences via digital platforms, guest communications, and media.  With more than two decades of experience working with some of the world’s biggest and best brands, Amanda not only knows how to grow engagement and conversions, she knows how to deliver digital innovation. Amanda credits her eternal optimism, constant curiosity, and her love of people for her successes.  

Anil Mansukhani is a Product Marketing and Strategy executive with B2C and B2B industry experience in travel/hospitality, mobile digital media, wireless technology, consumer electronics, and financial services.  He leverages data-driven research and analytics to drive business plan development and profitable ROI growth strategies.  His primary focus has been in new product development and marketing strategy with additional emphasis on customer acquisition, analytics, and loyalty marketing.  Anil currently leads Loyalty Marketing on behalf of MGM Resorts where he is responsible for designing and executing marketing strategy, campaigns, events, and experiences to drive growth in member enrollment, acquisition, engagement, and retention for the recently launched MGM Rewards loyalty program.  He also leads business development and product management for MGM’s loyalty and financial partnerships. 

Prior to his time at MGM Resorts, Anil spent 20+ years at Fortune 500 companies such as Carnival Corporation, Sony Electronics, Qualcomm, and Discover Financial Services.  During this time, Anil held management positions in digital marketing, product management, new product development, revenue management, business development, digital transformation, customer experience, corporate strategy, and analytics.  Anil is a Chicago native, but now lives in Los Angeles with his wife and son.  

The current Head of Loyalty & CRM for Giant Food, Ryan Draude has invested his career in the evolution of long-term customer relationships made through the benefits of loyalty & retention programs.

With Giant, he is responsible for fostering the customer relationships with prospective and current shoppers across omnichannel interaction points and forging the path toward benefits and experiences that serve millions of shoppers who shop both in-store and via eCommerce across the Mid-Atlantic.

Ryan formerly led Choice Privileges, the multi-billion-dollar reward program for Choice Hotels, and over a five-year period overhauled the program via the scrutiny of member data and the respect to listen to what members sought from the program. The results catapulted the program to its first major Freddie Award and moved the program from #11 in the country to #2 in the US News & World Report’s Best Hotel Reward Program category.

Prior, Ryan earned a U.S. patent for his work standing up Sallie Mae’s customer engagement efforts via his delivery of the first true-cost college affordability online tool for all families to understand the real education financing. His tenure includes other loyalty, marketing, and financial leadership positions with Rite Aid, Capital One, Citigroup and Switchfly.

He is also an Adjunct Professor at Georgetown University, teaching Loyalty Strategy within their Hospitality Leadership program at the Master’s level for the past four years.

Stephanie joined Scene+ in early 2021 and has helped transforms the brand into one of Canada’s top loyalty programs, taking it from and entertainment focused program to a lifestyle program that rewards members for their everyday purchases across retail, travel, dining and now grocery! As the Partnerships Manager, Stephanie played a lead role in the growth and development of Scene’s dining and entertainment partners, as well as the onboarding and launch strategy of our newly added retail partner. In her current role as Marketing Manager-Grocery, Stephanie is launching the new grocery vertical across Canada, and taking Scene+ to the next level.

Stephanie Sayfie Aagaard serves as the Collaborative Innovator General at Whitman Family Development and Bal Harbour Shops in Miami, Florida. She founded the ACCESS Membership and Rewards Program to celebrate the Shops’ loyal customers on their curated journey through the roster of retail, restaurants and luxury partners. Steph developed the Bal Harbour Shops app and created the Virtual Series for the company as well. She heads up the sponsorship program as well as creates innovative programming for the Shops. She secures external partnerships and produces large scale partner events including the Official Miami Super Bowl Host Committee VIP Party at Bal Harbour Shops for more than two thousand notables from the worlds of business, entertainment, media, sports and fashion.

Stephanie has collaborated with Bal Harbour Shops for decades before she joined the official team. While serving as Senior Director of Major Gifts, Corporate Relations, Marketing and Events at the University of Miami’s The Miami Project to Cure Paralysis and The Buoniconti Fund, Steph created Destination Fashion, an interactive entertainment and fashion event at the Shopping Center.

In Steph’s spare time, she has covered the social, celebrity, sports, fashion and charity scene in South Florida for her Steph Sez column every Sunday in The Miami Herald for more than twenty years. Steph created, produced and hosted her own entertainment television show, Steph Sez, where she interviewed boldfaced names from George Clooney to Tiger Woods to Mikhail Gorbachev. 

She also hosts the monthly Steph Sez Book Club with Books & Books. Stephanie has received numerous accolades during her career and for philanthropic work from many organizations. Stephanie is married and is the proud mother of two sons.  

Steve Wilhelmi leads Engagement Strategy for the Personalization and Loyalty Strategy team within Consumer & Small Business Digital at Bank of America. He is responsible for driving customer engagement opportunities for BankAmeriDeals, Partner Rewards and Incentives.

Steve joined Bank of America in 2021, and prior to his current role, spent over 20 years in the Turf industry with John Deere.  As the Loyalty Program Manager, he led the creation, strategy, and development for John Deere Rewards. During that time, he fueled growth by creating new programs for military servicemembers, first responders, Farm Bureau members and many corporate partners - propelling the program to over 7MM members.

Before his loyalty role with John Deere, Steve had a diverse career background with responsibilities in Tactical Marketing, Product Sales, Supply Management, Packaging, Project Management and Six Sigma. In 2015, he helped launch a revolutionary new product, the Michelin® X® TWEEL TURF, which was the landscape industry’s first-ever airless radial tire for zero-turn mowers.

Steve holds a B.B.A. in Marketing and International Business from the University of Wisconsin – Madison.

He is involved in several community organizations including Wake County foster care and the Rhodesian Ridgeback Rescue. He currently resides in Cary, North Carolina with his wife and two children.

SuAnn Carriero is a Senior Digital Director in BofA Rewards.  In this role SuAnn is responsible for the Rewards Program Strategy, Overall Performance, Business Analysis, Associate Readiness and Client Satisfaction. In 2022, Preferred Rewards was named ‘America’s Best Loyalty Program’ by Newsweek and  ‘Best Bank Customer Loyalty Program’ by Motely Fool.

Prior to her current role, SuAnn worked in Quantitative Analytics leading various teams including Segmentation, Investment, and Rewards.   SuAnn led the Preferred Rewards Quantitative Analytics team when the program first launched in 2014. 

Additionally, SuAnn managed teams and processes across a variety or areas within Bank of America, including Business Intelligence, External Reporting, Finance and was the CFO of America’s Investment Banking. Through the 30 years SuAnn has been with the Bank of America/Merrill her passion about associate development has been apparent. Over the past 5 years SuAnn has helped to create employee satisfaction teams to foster cross team collaborations and shared best practices.

SuAnn graduated from Rider University with a Bachelor’s Degree in Science, majoring in accounting.  She is also a certified public accountant and is currently attending Lehigh University for her Master’s in Business Administration. 

SuAnn resides in Scarborough, Maine loves to spend time outside hiking, skiing and biking.  She is also active in her community across various school and non-profit organizations. She participates in her children’s school’s woman career days by sharing skills and experiences with young ladies. Recently SuAnn has been fostering puppies for the local Animal shelter.

Having studied economics and earned an MBA in marketing, Yan has held a wide range of positions over his 20+ years at ExxonMobil and Imperial Oil that have uniquely equipped him to lead ExxonMobil’s US Fuels Consumer Offer strategy and team.  

He is currently accountable for ExxonMobil’s retail fuels programs including the Exxon Mobil Rewards+™ program, the Exxon Mobil Smart Card+™ credit card, and Synergy Supreme+™ premium gasoline. 

His team prides itself on fully leveraging consumer data to understand consumers’ evolving needs and to engage them in ways most meaningful to them in order to build loyalty, share of wallet, and lifetime value.  

Yan is an avid car enthusiast who enjoys the outdoors.  He is married and the proud father of a high school senior. 

Márton is the Group-level Head of Loyalty, Digital Channels & CRM at MOL Group, which a leading integrated Central Eastern European oil and gas corporation with retail assets in 9 countries. Beside the business management of loyalty on regional level, he is the commercial leader of digitalization of loyalty programs from plastic card-based earn & burn structures to mobile application-driven solution with high-level marketing automation and personalization. 

Before MOL Group, he gained 15 years of experience in the telecommunication industry holding leadership positions in product management, pricing, digital transformation, B2B marketing and digital product development as part of Telenor and lately PPF group. 

During his whole career, he has always been seeking for solutions which make customers’ life easier, more efficient or convenient by finding the spot where the market needs and company goals meet. He was responsible for many tariff portfolio deployments including development of brand new customer journeys and CRVM strategy implementation, launch of new and innovative products in the field of IoT and Cloud and also implementation of digital loyalty programs in several countries. 

As the manager of consumer loyalty and advertising for Certified Angus Beef, Megan Spaid works directly with the vice president of branding to develop key resources and drive initiatives that engage consumers with the brand. One of her biggest projects includes Steakholder Rewards™, a consumer-focused loyalty program released in January of 2020. 

Megan came to the brand in 2017 after graduating from The Ohio State University’s honors program within the College of Food, Agricultural, and Environmental Sciences with a degree in agricultural communications and an agribusiness minor. Her time in school allowed her to intern with agricultural businesses, such as FLM+ and COBA/Select Sires, Inc. Her experience served her well as a marketing specialist and continues to do so in her current role. 

Hailing from Sterling, Ohio, Megan isn’t far from her family’s farm, Double B Acres, where they raise Simmental-Angus cattle. She and her husband, Nate, live in Wooster and help on the farm in their spare time. Other hobbies include reading, attending musicals and plays, traveling, and taking pictures of friends and family. 

Favorite beef cut: a classic filet mignon, unless her mom is cooking a beef roast with mashed potatoes. 

Mayasa AlHejazi is a seasoned and highly experienced Marketing professional who has transformed Nojoom Ooredoo's Loyalty program), the loyalty business for one of the best telecommunication company in the State of Qatar. She brings on her expertise in the areas of Digital marketing,  Campaign management and Customer engagement. 

Mayasa kick-started her career in 2013 with Ooredoo Qatar. She started as an analyst in the Direct Marketing team and went on the to become a Campaign Manager. As a Campaign Manager, her responsibilities were to improve customer experience, generate higher revenue through targeted propositions and through Upsell, Cross-sell, Acquisition and retention campaigns. Her exemplary performance in this area saw her promoted with additional responsibilities and she went on to manage the Loyalty business in 2019. For her exemplary performance in this adjacency, Mayasa was also recognized as the Employee of the year for 2019. 

Mayasa is currently the Assistant Director of the Nojoom program, one of the biggest programs in Qatar. In her current role she effectively leads a team of Loyalty marketers and has additional Profit/Loss responsibility. 

Mayasa has a Master's in Strategic Business Unit Management from HEC Paris and a Bachelor’s degree in Business Administration from Qatar University. She is immensely thankful to Ooredoo’s management for all the opportunities presented to her and prides herself on being an Complete Marketing professional. 

After making it through the British Special Forces gruelling six-month selection process, Dean Stott became one of the very first army members to join the SBS (Special Boat Service). Throughout his esteemed military career, he has conducted deployments to overseas hostile environments and been involved in counter terrorism operations; he has travelled to some of the most dangerous places in the world.

Stott left the military in 2011, after 16 honorable years of service, and continues to live by the Special Forces’ ethos of ‘the unrelenting pursuit of excellence.’ The determination required throughout his career has become an integral part of Stott’s character.

Post-military, Stott established a distinguished career in the private security sector. He was renowned for his willingness to take on any job, no matter how challenging – a man who went where and when others wouldn’t. He has faced extortions, kidnappings, civil war, pirates, military coups and was single handedly responsible for the evacuation of the Canadian embassy in 2014 – rescuing 4 diplomats and 18 military personnel.

In 2016, Stott was ready for a new project and wanted to do something impactful that would help others. He began training to cycle the longest motorable road in the world – The Pan American Highway. Stott completed the 14,000 miles route from Argentina to Alaska in May 2018, achieving two world records and raising more than $1.4 million US dollars for mental health awareness charities in the process. Stott passed through 14 countries on his expedition, crossing some of the most dangerous passages in the world. In the final stretch, Stott continued for 17 hours and, driven by his determination, covered 340 miles on his longest day.

Stott is now a renowed international speaker, presenting to FTSE 100 companies, sporting bodies, military departments, schools and businesses.

His recenty released book, Relentless, shares his extraordinary, inspirational life story to date.  From his courageous military service and record-setting cycling adventures to his rescue missions and friendship with Prince Harry, the book takes a candid and honest look at the life perspective and shared stories of a real-life “James Bond.”  

Stott firmly believes, with the right mindset and plan, nothing you truly desire is out of reach. To him, “impossible” simply means, its hasn’t been done…..yet.

Jennifer Hoth is the director of global loyalty marketing and CRM at ASICS Digital.

Previously, Ms. Hoth held various CRM roles at such retailers as Kohl’s and Duluth Trading Company. She also helped numerous clients propel their email, SMS, and loyalty marketing programs forward during her time at DEG, a Merkle Company.

Ms. Hoth graduated from the University of Wisconsin–Milwaukee with a degree in marketing and has multiple Salesforce Marketing Cloud certifications.

Jon Siegal has 30+ years helping clients acquire new customers and grow existing customer relationships.

Jon is currently Senior Vice President of Sales at Cheetah Digital. He was part of the team that built Cheetah Digital’s loyalty solution and underlying data platform and is responsible for growing the company’s presence across key industries such as Retail, Restaurant and Travel.

Prior to joining Cheetah Digital, Jon was a Vice President of Sales at CRM category creator, Siebel Systems. He was a member of the Founder’s Circle at Siebel Systems and was consistently recognized as one of the top contributors to the company’s growth from $40 million to $2 billion in annual revenue

Jon received a Master’s degree in Business Administration from the John E. Anderson Graduate School of Management at UCLA and a Bachelor’s degree in Economics from UCLA.

Emily leads our global analytic team of analytic experts, data scientists, and data visualization specialists. She’s responsible for developing and implementing analytic strategies for clients across multiple industries, from retail to hospitality to travel. Throughout her career, Emily has led and developed data strategies, advanced analytic solutions, and data-driven insights that contribute to business growth for customer relationship management (CRM) and loyalty programs, marketing departments, and financial institutions. She supports clients in their analytic journeys to increase personalization and optimization of marketing, communications, CRM, and loyalty through advanced predictive analytics and a test-and-learn approach.

Tom leads our loyalty and CRM Division, where he oversees program integration and implementation, and flawless execution for loyalty and CRM efforts across a variety of industries, as well as the design and optimization of our proprietary loyalty and CRM platform, Tally™. He previously led our loyalty strategy team and client success team. He also led the design and build of Allegiant Air’s loyalty program, and our multi-year Hilton Honors loyalty program integration, enabling Hilton to update their loyalty strategies and grow their member base to over 100 million. Additionally, Tom led the Sun Country Airlines loyalty program strategy overhaul and implementation.

The current Head of Loyalty & CRM for Giant Food, Ryan Draude has invested his career in the evolution of long-term customer relationships made through the benefits of loyalty & retention programs.

With Giant, he is responsible for fostering the customer relationships with prospective and current shoppers across omnichannel interaction points and forging the path toward benefits and experiences that serve millions of shoppers who shop both in-store and via eCommerce across the Mid-Atlantic.

Ryan formerly led Choice Privileges, the multi-billion-dollar reward program for Choice Hotels, and over a five-year period overhauled the program via the scrutiny of member data and the respect to listen to what members sought from the program. The results catapulted the program to its first major Freddie Award and moved the program from #11 in the country to #2 in the US News & World Report’s Best Hotel Reward Program category.

Prior, Ryan earned a U.S. patent for his work standing up Sallie Mae’s customer engagement efforts via his delivery of the first true-cost college affordability online tool for all families to understand the real education financing. His tenure includes other loyalty, marketing, and financial leadership positions with Rite Aid, Capital One, Citigroup and Switchfly.

He is also an Adjunct Professor at Georgetown University, teaching Loyalty Strategy within their Hospitality Leadership program at the Master’s level for the past four years.

Eoghan Slye joined Hertz in 2016 and is responsible for overseeing the Hertz brand across strategy, partnerships, sponsorships, integration, media, B2B and Small Business.

Mr. Slye formerly led Brand Strategy at Accenture for 15 years and was based in Chicago, Zurich and Dublin. In 2013, he returned to the US and joined Avanade, a joint venture between Microsoft and Accenture, for three years during which time he was based in Charlotte.  Mr. Slye is originally from Ireland, which explains the name Eoghan, which is pronounced Owen.

Stephanie Sayfie Aagaard serves as the Collaborative Innovator General at Whitman Family Development and Bal Harbour Shops in Miami, Florida. She founded the ACCESS Membership and Rewards Program to celebrate the Shops’ loyal customers on their curated journey through the roster of retail, restaurants and luxury partners. Steph developed the Bal Harbour Shops app and created the Virtual Series for the company as well. She heads up the sponsorship program as well as creates innovative programming for the Shops. She secures external partnerships and produces large scale partner events including the Official Miami Super Bowl Host Committee VIP Party at Bal Harbour Shops for more than two thousand notables from the worlds of business, entertainment, media, sports and fashion.

Stephanie has collaborated with Bal Harbour Shops for decades before she joined the official team. While serving as Senior Director of Major Gifts, Corporate Relations, Marketing and Events at the University of Miami’s The Miami Project to Cure Paralysis and The Buoniconti Fund, Steph created Destination Fashion, an interactive entertainment and fashion event at the Shopping Center.

In Steph’s spare time, she has covered the social, celebrity, sports, fashion and charity scene in South Florida for her Steph Sez column every Sunday in The Miami Herald for more than twenty years. Steph created, produced and hosted her own entertainment television show, Steph Sez, where she interviewed boldfaced names from George Clooney to Tiger Woods to Mikhail Gorbachev. 

She also hosts the monthly Steph Sez Book Club with Books & Books. Stephanie has received numerous accolades during her career and for philanthropic work from many organizations. Stephanie is married and is the proud mother of two sons.  

John Sellers is the digital executive in charge of Rewards at BofA. In this role, John oversees all reward programs; including consumer, wealth management and small business relationship rewards programs and credit card rewards redemption. In 2022, Preferred Rewards was named ‘America’s Best Loyalty Program’ by Newsweek and ‘Best Bank Customer Loyalty Program’ by Motely Fool.

Prior to his current role, John had worked with other products including; Vehicle Lending, Investments, and Credit Card.  While in Card, John was the Director of Preferred Products and New Account Acquisition where he was responsible for all mass affluent BofA and Merrill branded products. John is the architect of the award winning Travel Rewards Card and led the effort to bring Chip technology to BofA cards.

Before his product roles, John spent the first half of his career in Credit Risk, where he was the Director of Risk Strategies. In this role, John oversaw existing account management strategies which included; line management, balance stimulation (cash and retail), authorizations (overlimit and delinquent) and other payment related strategies.

John began his career with BofA via the MBNA acquisition. He has an undergraduate degree from the University of Delaware where he was a Finance major. He also has an MBA from Penn State’s Smeal College of Business where he graduated with distinction and is a member of the Beta Gamma Sigma academic honor society.

John is involved in several community organizations. He is a lifesaver for the Blood Bank of DE and coaches several youth sport teams in Kennett Square, PA where he resides with his wife and three kids.