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Agenda & Speakers

Customer Loyalty is Changing, Brands Should Too

According to a recent Accenture survey, 78 percent of U.S. consumers are retracting from loyalty programs. Hibbett’s program started off strong, quickly enrolling more than 6 million members on file. But soon after the program began, they started seeing engagement suffer and core KPI’s drop. 

This presentation will focus on the evolution of Hibbett’s loyalty program from traditional loyalty to a program fueled by customer insights and financial analysis. 

The speakers will walk the audience through their journey from a robust analysis of the old program to the insights that catalyzed a redesign and relaunch of the transformed Hibbett loyalty program.

Key Takeaways:

-Analyzing your current program 

-Transforming your program if KPI’s decline

-Understanding success and how to measure for it


Kim Welther, Vice President of Marketing Strategy, Baesman

As VP of Marketing Strategy, Kim leads Baesman's loyalty, data and strategic initiatives. She is tasked with driving client growth, customer acquisition and creating data-driven retention strategies. Before joining the Baesman team, Kim spent more than a decade at Victoria's Secret in Direct-To-Consumer campaign strategy and analysis. She built profitable customer acquisition and retention strategies from data-driven analysis to achieve company goals.

Sarah Sharp-Wangaard, Vice President of Marketing, Hibbett Sporting Goods

Sarah has spent more than 10 years working for Hibbett Sporting Goods. She has a variety of marketing expertise with a broad range of experience from direct-to-consumer marketing to customer loyalty. As the Vice President of Marketing, she is responsible for customer loyalty, as well as digital, social and site marketing. Sarah graduated from Lee University with a B.A. in Communications.


Agenda Overview

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