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Event Details | Loyalty Expo Health Policy

Health & Safety | Loyalty Expo 2021

As of August 18, 2021, the City of Charlotte has announced that masks/face coverings will be required in indoor places, regardless of vaccination status. 

There are exceptions to the face covering mandate. Face Coverings do not need to be worn by someone who:

  • - Should not wear a Face Covering due to any medical or behavioral condition or disability (including, but not limited to, any person who has trouble breathing, or is unconscious or incapacitated, or is otherwise unable to put on or remove the Face Covering without assistance);
  • - Is actively eating or drinking;
  • - Is seeking to communicate with someone who is hearing-impaired in a way that requires the mouth to be visible;
    • - Is giving a speech or performance for a broadcast, or to an audience, where they maintain a distance of at least 20 feet from the audience (the      audience is still required to wear a Face Covering if indoors);
  • - Is temporarily removing their Face Coverings at work, as determined by local, state, or federal regulations or workplace safety guidelines;
  • - Has found their Face Covering is impeding visibility to operate equipment or a vehicle.

Anyone who declines to wear a Face Covering for any of these exemptions will not be required to produce documentation or any other proof of a condition. Everyone is asked to tell the truth – and if they are healthy and able to wear a Face Covering – to wear a Face Covering so that they do not put other people at risk of serious illness and death.

Currently, Charlotte, North Carolina is operating at 100% capacity. There are no travel restrictions in place for North Carolina, and visitors do not have to quarantine upon arrival. 
  • Click here to view the latest guidance for face coverings and masks in North Carolina 
  • Click here to view the latest updates on restrictions in North Carolina 

Throughout the event, the Loyalty360/Loyalty Expo team will be following Covid health and safety regulations put in place by the CDC, the Sheraton Charlotte Hotel (Marriott), and Mecklenburg County (Charlotte), NC. With many things changing in the world right now, we want to assure you that as we continue to plan for Loyalty Expo, the health and safety of our exhibitors, attendees, sponsors, staff and speakers is our top priority.

- Click here to read more on Marriott's Commitment to Clean (updated June 2021)

We will be paying detailed attention to food service, cleaning of common areas, limiting contact during the check-in/registration process, socially-distanced seating options, hand sanitizer stations, and other safety measures.

As we all know, precautions required around preventing Covid transmission are changing rapidly. Please check back for any additional requirements that will be in place during the event.

Additional Safety Measures: 

Face Coverings: 
As of August 18, 2021,  the City of Charlotte has announced that masks/face coverings will be required in indoor places, regardless of vaccination status. 

Surface Areas and Public Spaces: In public spaces, Marriott has added to its already rigorous cleaning protocols, requiring that surfaces are treated with hospital-grade disinfectants and that this cleaning is done with increased frequency. In guest rooms, Marriott has added to its detailed cleaning practices, requiring all surfaces to be thoroughly cleaned with hospital-grade disinfectants. The company will also be placing disinfecting wipes in each room for guests' personal use.

Meeting Areas: 
All rooms, including conference rooms, meeting rooms and rooms for social functions will be set up according to the social distancing guidance in place at the time of the event. The goal is to allow additional space in all rooms and certain designated areas will have additional social distancing opportunities.

Personal Protective Equipment (PPE): All attendees, exhibitors, and sponsors will be offered gloves and masks upon request if they do not have their own.

Personal Hygiene: We will provide hand sanitizing stations throughout the event space, encouraging all participants to regularly disinfect their hands.

Food Safety: At Marriott, food handlers and supervisors are trained on safe food preparation and service practices. The company's food and beverage operations are required to conduct self-inspection using its food safety standards as guidelines, and compliance is validated by independent audits. Marriott is also enhancing sanitation guidelines and training videos for associates that include hygiene and disinfecting practices. In addition, the company is modifying its operational practices for in-room dining and designing new approaches to buffets.

Additional Conference Information: 


Loyalty Expo 2021 - October 25-27, Charlotte, NC

Sheraton Charlotte Hotel
555 South McDowell Street South Tower
Charlotte, NC 28204

For additional information on this year's Loyalty Expo, visit our FAQ page here, or contact us at info@loyalty360.org



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