Speakers

Nirali is a Senior Product Manager at Forter, where she leads the development of scalable solutions to prevent fraud and policy abuse while preserving seamless customer experiences. With nearly a decade of product management experience, she works closely with global merchants to design configurable tools and policies that align risk mitigation with business goals. Nirali has spoken at industry events including MRC and NRF, and is recognized for her ability to translate complex fraud challenges into actionable, business-friendly solutions.

Stephanie is Vice President, Global Direct-to-Consumer at MANSCAPED, where she has led the category creator’s rapid expansion into 40 countries and helped shape a brand that has redefined the men’s grooming category. Responsible for eCommerce, retention, customer experience, and international expansion, Stephanie builds and mentors high-performing, cross-functional teams that translate strategic vision into measurable commercial outcomes. She previously held roles at Golin, Revlon, and Sun Bum, leading global brand and market development initiatives. Stephanie brings deep expertise in scaling DTC businesses, omnichannel transformation, and building resilient teams that deliver results.

Jacob is a dynamic business leader and strategist specializing in media, technology, and telecommunications. At TELUS, he leads the teams responsible for content deals, consumer product strategy, and global partnerships. With a proven track record spanning corporate strategy, global deals and partnerships, and product commercialization, Jacob was the visionary for the newly refreshed and national TELUS Rewards loyalty program. Starting with a groundbreaking airline strategic alliance with WestJet, the refreshed TELUS Rewards program includes new partner perks and provides Canadians with more reasons and ways to join, maximizes engagement and value for members, and enhances customer retention.

Don Smith is the Global Consulting Officer at Capillary. Prior to the Brierley acquisition, Don led Brierley’s strategic program design practice, responsible for engineering solutions that balance compelling value propositions with enhanced member experiences and data-driven customer engagement. An avid theater aficionado, Don has a passion for presentation. That passion informs Don's marketing data analytics philosophy in favor of a dynamic storytelling model that brings numbers to life through contextualization and the generation of actionable insights. Don earned his Ph.D. in Political Science from Florida State University and spent 11 years teaching statistics and policy evaluation in academia. Prior to joining Brierley, Don was a research director for Dallas County, in charge of database modeling, data mining, and program reporting. He has authored several journal articles and a full-length book.

Priyanka is a seasoned product marketing leader with a proven track record in fraud and identity protection space. At Forter, she leads the go-to-market strategy for the Account Protection solution—driving product value and helping many Fortune 500 companies reduce risk and boost customer trust. Prior to Forter, she led high-impact campaigns for API-first device intelligence solutions, helping businesses across industries defend against bots, automation abuse, and fraud rings.

With over 25 years of marketing experience in loyalty, brand strategy, and consumer insights, Denise leads Phaedon's strategy, experience, and research team. She has spearheaded industry-leading research initiatives, including "Humanizing Loyalty" and "Sparking Consumer Participation Through Shared Values and Beliefs." Her strategic guidance serves clients across travel, hospitality, retail, restaurant, health, and wellness industries. A recognized voice in the loyalty industry, Denise is a regular presence on conference stages and as a featured webinar guest, and leads a team known for pushing the boundaries of loyalty thinking.
 
Prior to Phaedon, Denise ran her own strategy consulting practice, served as director of strategy at Optum, and spent more than a decade in loyalty and brand planning roles at Carlson Marketing. She excels at uncovering insights and actionable strategies that enable organizations to build emotional loyalty with their audiences and drive business growth. 

Enna Allen is Senior Vice President of Marketing at Simon, where she oversees Retailer, B2B, and Integrated Marketing across a portfolio of 200+ shopping destinations spanning Malls, Mills, and Premium Outlets.

Since joining Simon in 2017, Allen has led several high-impact initiatives. She helped launch Simon Search, a digital tool that enables shoppers to browse real-time inventory across multiple retailers within a Simon center, bridging online discovery with in-person shopping. Most recently, she was part of the core leadership team behind the development of Simon+, Simon’s new omnichannel loyalty program built for today’s modern shopper. Simon+ offers cash back, points, and exclusive perks for purchases made in-center and online, driving traffic, repeat visits, and customer acquisition while deepening engagement with Simon’s retailers and brand partners.

Allen is a forward-thinking marketing leader with over two decades of experience in the retail real estate industry. She brings a strategic, consumer-centric approach to brand positioning, digital engagement, content innovation, and experiential marketing. Prior to joining Simon, she held marketing leadership roles with Howard Hughes and Westfield.

She holds a B.A. in History from York University and an M.B.A. from DePaul’s Kellstadt Graduate School of Business.

Arapit Patel, Vice President of Loyalty at AARP, is an accomplished technology and product leader with deep expertise in digital strategy, systems integration, and customer engagement platforms. With a background in technology consulting, Arapit has spent a majority of his career guiding organizations through complex transformation efforts—spanning cloud enablement, enterprise application development, and business-critical integrations.

A pivotal move to a smaller firm led Arapit to AARP, where he was recruited to lead the technical build-out of the AARP Rewards Loyalty Program. After successfully delivering the program’s digital infrastructure and launching it to millions of members, Arapit officially joined AARP to oversee the Rewards program. Under his direction, the program has evolved into a key engagement engine—driving member value, member retention, and digital innovation.

Alyssa Callahan is Head of Marketing at bp and a Loyalty360 Advisory Board member. A seasoned, data-driven marketing leader with over 15 years of experience in loyalty, CRM, and digital marketing, Alyssa has previously held leadership positions at TravelCenters of America, L’Oréal, and Wyndham Hotels & Resorts. Alyssa’s expertise in loyalty program design, customer segmentation, and performance-driven brand marketing has consistently delivered measurable results, making her a trusted advisor in the marketing industry. Passionate about continuous learning and staying ahead of industry trends, Alyssa is dedicated to fostering a data-centric culture within organizations. Alyssa is also enthusiastic about supporting next generation of marketing experts, as an active mentor in several university programs.

Victoria Dravneek is senior vice president and director of Loyalty Strategy Platforms at PNC Bank. In this role, she is responsible for envisioning loyalty experiences that drive client retention and asset growth, including the new PNC TotalRewards experience. In addition, she is responsible for driving greater satisfaction and retention as well as deepening clients across PNC's retail, small business and private bank businesses. 

Prior to joining PNC in 2023 Dravneek spent the past decade leading Bank of America's loyalty efforts, including the development, strategy and engagement for their award-winning Preferred Rewards client-centric loyalty program; the first of its kind in the industry. Dravneek also led the BankAmeriDeals card-linked offer program, development of their Partner Rewards program, created Bank of America's My Rewards portal, introduced personalized video to the company and introduced personalized rewards insights via Bank of America's Erika virtual assistant platform. 

Dravneek also has a history leading payments innovation and execution, fraud strategy and developing personalization strategies. Prior to banking, she spent a decade in digital start-ups, developing business and digital strategies and content for a range of businesses, including Viacom, iVillage, Women.com and Honeywell. She also filed over 50 patents on the subjects of rewards, data usage, personalization, blockchain, virtual and augmented reality and more. 

She received Bachelor of Arts in English literature and a Bachelor of Science in economics from The King's College.