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SuAnn Carriero is a Senior Digital Director in BofA Rewards. In this role SuAnn is responsible for the Rewards Program Strategy, Overall Performance, Business Analysis, Associate Readiness and Client Satisfaction. In 2022, Preferred Rewards was named ‘America’s Best Loyalty Program’ by Newsweek and ‘Best Bank Customer Loyalty Program’ by Motely Fool.
Prior to her current role, SuAnn worked in Quantitative Analytics leading various teams including Segmentation, Investment, and Rewards. SuAnn led the Preferred Rewards Quantitative Analytics team when the program first launched in 2014.
Additionally, SuAnn managed teams and processes across a variety or areas within Bank of America, including Business Intelligence, External Reporting, Finance and was the CFO of America’s Investment Banking. Through the 30 years SuAnn has been with the Bank of America/Merrill her passion about associate development has been apparent. Over the past 5 years SuAnn has helped to create employee satisfaction teams to foster cross team collaborations and shared best practices.
SuAnn graduated from Rider University with a Bachelor’s Degree in Science, majoring in accounting. She is also a certified public accountant and is currently attending Lehigh University for her Master’s in Business Administration.
SuAnn resides in Scarborough, Maine loves to spend time outside hiking, skiing and biking. She is also active in her community across various school and non-profit organizations. She participates in her children’s school’s woman career days by sharing skills and experiences with young ladies. Recently SuAnn has been fostering puppies for the local Animal shelter.
Erik Kapila is the Loyalty Program Director at Marcus Theatres, the fourth largest theatre circuit in the U.S. with operations in 17 states. Erik led the launch of Marcus Movie Club in November 2024, a paid subscription extension to their Magical Movie Rewards loyalty program. He also leads all email marketing, member research & analytics, and insights-to-action development. In 2021, Erik partnered with Brierley+Partners on a successful launch of Fleet Rewards at Fleet Farm, a Midwest farm, pet and outdoors retailer. Prior to this, Erik spent 20 years at Kimberly-Clark in various retail advisory, analytics and insights leadership roles.
Erik resides in Wisconsin with family and spends his spare time playing tennis, pickleball and watching his kids play in volleyball tournaments on the weekends.
With over 12 years of experience working in professional sports, Haylee Becker manages and oversees the Green Bay Packers affinity and fan engagement programs. As Fan Engagement Manager, Becker develops and executes strategies that further enhance the Green Bay Packers’ overall footprint with its fan bases. Becker runs the Packers official kids club, loyalty program, Packers Everywhere website and social channels and leads the NFL fan engagement club directed initiatives related to the NFL Draft and Fan of the Year/International Fan of the Year contesting.
Keith McLellan is Group Director of Digital Customer Experience at Whataburger, where he leads digital sales growth, innovation, and loyalty-driving marketing campaigns. With over 20 years in the restaurant and hospitality industry, he’s passionate about turning complex challenges into simple, scalable solutions. Keith is a recognized team builder and mentor, and outside of work, he enjoys fishing, reading, and spending time with his wife Elizabeth and their three kids.
Nicole Hulstein currently holds the role of Loyalty Marketing Manager for Food Lion, a grocery retailer that operates 1,108 grocery retail locations over 10 states. As Loyalty Marketing Manager, Nicole is responsible for ensuring that the strategy of Food Lion's Loyalty Program achieves the key performance indicators of a strong loyalty program while achieving the financial obligations for the organization. She serves as the key CRM owner of the email and push channels.
Nicole has worked in grocery retail for 19+ years in many capacities including procurement, financial analysis, merchandising, category management and her current passion - loyalty marketing! In the years of service, Nicole has led teams through innovative dynamic supply chain changes, system migrations, process changes and category management of a multi-million dollar business. She brings creativity and a curious mindset to the loyalty area of the business - traits that were paramount to the creation of a 3 year strategy plan to inform the future of Loyalty for Food Lion.
Nicole has a bachelor of science degree with a marketing concentration from Pfeiffer University. She has enjoyed many post graduate training and development opportunities including: Cornell University Food Management Program, Scotwork North America Advanced Negotiation Skills and Emerging Leaders Program at the University of Arizona.
Nicole brings creative high energy and optimism to address business opportunities and align teams on a go-forward process to achieve objectives. She has a keen understanding of the supply chain side of the organization and our customer which she brings into creating meaningful marketing materials which communicate the right message while driving strong financial performance.
Nicole has received several professional recognitions including "Produce Business Top 40 Under 40" (2020), Emerging Leader (2021) and Mentor in the Making (2022).
She resides in Kannapolis, NC with her husband (Kevin), children - Noah and Quinn.
Nicole is an accomplished business line owner with a passion for driving growth for organizations through data and designing consumer-first experiences.
Starting her career at State Farm, Nicole aided in the creation of an innovation area at State Farm and helped build processes to progress concepts through the innovation pipeline and deliver innovation at scale. Nicole continued her passion for consumer-led innovation joining Under Armour and leading Global Consumer Insights for several product categories, collaboratively influencing each category’s growth strategy and plan.
Most recently, Nicole was the head of Ulta Beauty Rewards, a best-in-class loyalty program with 44M+ active members that consistently achieved strong year over year growth under her leadership. Nicole also led personalization at Ulta Beauty, delivering against incremental sales goals from data-led and consumer-first experiences.
Currently, Nicole is the Senior Director of Loyalty at Lowe’s, leading two distinct loyalty programs for homeowners and professionals, as well as member experiences, events, and kid’s workshops. She leads a team of marketing strategists, customer experience experts, and operational specialists to deliver member performance, execute program operations, build a personalized loyalty experience, and develop the long-term loyalty strategy and roadmap.
Outside of work, Nicole and her husband stay busy chasing around their two young kids and two dogs. In addition to family time, Nicole enjoys staying active through group fitness classes and discovered a hidden talent for cooking that has become a newfound passion.
SVP, Marquita Ferguson manages the Preferred Rewards for Business loyalty program at Bank of America that provides exclusive rewards for business members who deepen their relationship with the bank. She is responsible for managing the rewards lifecycle by developing the program’s overall strategic roadmap and driving tactics to support the program’s business objectives while integrating across multiple product lines and solutions. She leads the annual strategic development and execution of the company’s popular personalized year-end summary rewards videos, and continues to achieve recognition as a Loyalty360 industry leader in B2B rewards programs. In 2023, Marquita received the company’s most prestigious Pinnacle Award for her team’s innovative digital production efforts in support of National Entrepreneur’s Day. She has also made valuable contributions to the bank over the years within the bank’s Digital Marketing division, championing an innovative operational excellence workflow efficiency tool, as well as providing critical marketing support to strained businesses in need during the 2020 Pandemic.
Marquita is originally from the Philadelphia area and graduated from Temple University, Magna cum Laude, with a B.A. in Broadcasting & Mass Media. She is a mother of one and holds a position on the Mentorship Council for Bank of America’s Black Professional Group Charlotte Chapter where she volunteers her time in support of mentorship and career guidance to chapter members.
Amy is the Senior Director of Marketing at Royal Bank of Canada, leading the Loyalty portfolio and Avion Rewards brand. She oversees the brand strategy, content and campaign strategies, as well as driving acquisition and engagement of the 10M+ Avion Rewards members. Joining Royal Bank of Canda in 2023 to launch the Avion Rewards brand in Canada and position ourselves as Canada's newest program.
With deep Marketing experience spanning some of Canada's top retail and loyalty brands, including Shoppers Drug Mart and PC Optimum, Amy brings a unique blend of strategic insight, thought leadership and constant agility to meet the evolving world of customer engagement in the Loyalty space. Proven success driving business impact across consumer packaged goods, health & wellness, beauty and loyalty by transforming customer insights and data into impactful and actionable strategies.
Alaina Camsell-Schafer is the Manager of Loyalty Marketing at SIGA, where she leads the strategy and execution of the SIGA Rewards program. With over 20 years of experience in customer engagement, marketing, and operations, Alaina specializes in transforming data into strategies that enhance the player journey and drive measurable results. She played a key role in launching SIGA Rewards in 2024, overseeing its successful rollout across all seven casino properties.
Before joining SIGA, Alaina spent six years with the Jim Pattison Children’s Hospital Foundation, where she contributed to the successful opening of Saskatchewan’s first dedicated children’s hospital. Her work focused on donor engagement, campaign coordination, and community-based fundraising efforts that helped bring this transformational project to life.
Alaina’s career is grounded in building meaningful relationships—whether with donors, players, or teams—and she brings a people-first, purpose-driven approach to everything she does.
Russ Fliegler is the Loyalty Manager at Portillo’s, an iconic fast casual chain known for American food with a Chicago twist. At Portillo’s, Russ is responsible for developing and executing the loyalty strategy for Portillo’s Perks, which launched in March 2025.
Before joining Portillo’s, Russ worked at Mastercard, where he managed the relationship with the flagship global QSR loyalty client. Prior to Mastercard, Russ spent a year at McDonald’s and served as a strategic advisor to the top five global markets regarding the My McDonald’s Rewards loyalty program. He also served as the Sr. Manager, Loyalty Integrated Marketing at Potbelly Sandwich Works. Before focusing on loyalty marketing and the digital customer experience, Russ held various marketing roles at PepsiCo and the National Basketball Association.
Russ received his MBA from the Ross School of Business at the University of Michigan and his BA in Psychology from the University of Pennsylvania.
With over 20 years of marketing experience in loyalty, brand strategy, and consumer insights, Denise leads Phaedon's strategy, experience, and research team. She has spearheaded industry-leading research initiatives, including "Humanizing Loyalty" and "Sparking Consumer Participation Through Shared Values and Beliefs." Her strategic guidance serves clients across travel, hospitality, retail, restaurant, health, and wellness industries.
Prior to Phaedon (previously known as ICF Next), Denise ran her own strategy consulting practice, served as director of strategy at Optum, and spent more than a decade in loyalty and brand planning roles at Carlson Marketing. She excels at uncovering insights and actionable strategies that enable organizations to build emotional loyalty with their audiences and drive business growth.
Prior to his current role, John had worked with other products including; Vehicle Lending, Investments, and Credit Card. While in Card, John was the Director of Preferred Products and New Account Acquisition where he was responsible for all mass affluent BofA and Merrill branded products. John is the architect of the award winning Travel Rewards Card and led the effort to bring Chip technology to BofA cards.
Before his product roles, John spent the first half of his career in Credit Risk, where he was the Director of Risk Strategies. In this role, John oversaw existing account management strategies which included; line management, balance stimulation (cash and retail), authorizations (overlimit and delinquent) and other payment related strategies.
John began his career with BofA via the MBNA acquisition. He has an undergraduate degree from the University of Delaware where he was a Finance major. He also has an MBA from Penn State’s Smeal College of Business where he graduated with distinction and is a member of the Beta Gamma Sigma academic honor society.
John is involved in several community organizations. He is a lifesaver for the Blood Bank of DE and coaches several youth sport teams in Kennett Square, PA where he resides with his wife and three kids.
Lindsey Camell is the Head of Partnerships & Location-Based Experiences for North America at Hasbro, where she leads strategic initiatives across the company’s iconic portfolio of intellectual properties. In her role, Lindsey spearheads innovation in loyalty programs, leveraging Hasbro’s renowned IP to craft engaging consumer experiences that span multiple categories.
She creates partnerships across beloved content-based brands such as Peppa Pig, Transformers, and My Little Pony; globally recognized toy lines including Nerf, Play-Doh, Furby, and Mr. Potato Head; and an extensive array of gaming titles, such as Monopoly, Clue, Connect 4, and The Game of Life.
Before joining Hasbro, Lindsey spent over a decade working at various film studios across Theatrical Partnerships and Licensing.
Barbara Hagen is the Vice President of Sales and Marketing of ThriftBooks, the world’s largest online independent seller of used and new books. Hagen has more than 20 years of experience as a senior marketing executive with an exceptional track record of success at Fortune 100 companies spanning Retail, CPG, and Tech and proven expertise in many areas including global strategy; loyalty and retention; eCommerce, inclusive of digital and performance marketing; omnichannel marketing; media, social, and multi-channel communications. Her previous roles include executive marketing leadership positions at Target, Microsoft, Best Buy and Johnson & Johnson.
As a data-driven marketer she leverages her experience to drive profitable sales growth, establish deep customer loyalty, and bring to market innovative strategies for ThriftBooks. Her extensive background has enabled her to successfully deliver continued top-line and bottom-line growth for ThriftBooks while strengthening the brand’s overall market position within the industry.
Hagen received her undergraduate degree in Marketing and Advertising from Syracuse University, an MBA in International Marketing from NYU’s Stern School of Business, and a Master of Science in Business Analytics also from NYU’s Stern School of Business. She lives in the Seattle area with her husband, three kids, and two much-loved cats.
The current Head of Loyalty for Giant Food, Ryan Draude has invested his career in the evolution of long-term customer relationships made through the benefits of loyalty & retention programs.
With Giant, he is responsible for fostering the customer relationships with prospective and current shoppers across omnichannel interaction points and forging the path toward benefits and experiences that serve millions of shoppers who shop both in-store and via eCommerce across the Mid-Atlantic.
Ryan formerly led Choice Privileges, the multi-billion-dollar reward program for Choice Hotels, and over a five-year period overhauled the program via the scrutiny of member data and the respect to listen to what members sought from the program. The results catapulted the program to its first major Freddie Award and moved the program from #11 in the country to #2 in the US News & World Report’s Best Hotel Reward Program category.
Prior, Ryan earned a U.S. patent for his work standing up Sallie Mae’s customer engagement efforts via his delivery of the first true-cost college affordability online tool for all families to understand the real education financing. His tenure includes other loyalty, marketing, and financial leadership positions with Rite Aid, Capital One, Citigroup and Switchfly.
He is also an Adjunct Professor at Georgetown University, teaching Loyalty Strategy within their Hospitality Leadership program at the Master’s level for the past four years.
Yosef Peterseil is a serial entrepreneur with a passion for marketing technology and a recognized leader in AI-driven marketing innovation. He is the Co-Founder and COO of Blings, a company revolutionizing how brands engage with customers through real-time, personalized video powered by its patented MP5 technology.
Before founding Blings, Yosef worked in venture capital and successfully exited his first business. His career spans consulting, go-to-market strategy, and the development of scalable marketing solutions, with a strong focus on helping enterprises grow through emerging technologies.
Yosef holds an MBA from Reichman University (IDC Herzliya) and The Wharton School. Today, he is regarded as a leading voice in marketing, loyalty, and customer engagement, and currently lives in New York City with his wife and two children.
With nearly 15 years of experience, Scott has led high-performing teams at the intersection of content, strategy, and growth. He brings deep industry knowledge in technology and IT services, especially in areas like AI/ML, data, cloud, and product development. A copywriter at heart, he’s passionate about telling stories that matter, and making sure they drive results.
Before joining DataArt, Scott held various marketing roles at Wizeline, EPAM, Risk Management Association, and Proscia, where he built and scaled content-driven marketing programs that supported rapid growth.
As the Director of Loyalty Marketing at SIGA, Crystal Thibodeau leads the strategic vision for SIGA’s loyalty club, overseeing loyalty initiatives that drive guest engagement and player development across seven casino properties in Saskatchewan. With over a decade of experience on SIGA’s marketing team, Crystal has played a leading role in evolving the loyalty club into a data-driven program that enhances the member’s casino experience.
Outside of the casino industry, Crystal spends time with her husband, two young boys and extended family. You can find her with a good book, starting a new crafting hobby or traveling up to northern Saskatchewan lakes over the weekends.
Arapit Patel, Vice President of Loyalty at AARP, is an accomplished technology and product leader with deep expertise in digital strategy, systems integration, and customer engagement platforms. With a background in technology consulting, Arapit has spent a majority of his career guiding organizations through complex transformation efforts—spanning cloud enablement, enterprise application development, and business-critical integrations.
A pivotal move to a smaller firm led Arapit to AARP, where he was recruited to lead the technical build-out of the AARP Rewards Loyalty Program. After successfully delivering the program’s digital infrastructure and launching it to millions of members, Arapit officially joined AARP to oversee the Rewards program. Under his direction, the program has evolved into a key engagement engine—driving member value, member retention, and digital innovation.