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Speakers

Lisa Erickson
Sr. Director of CRM and Loyalty
Sleep Number
As the Sr. Director of CRM & Loyalty, Lisa leads the development, execution and management of Sleep Numbers Loyalty program, the InnerCircle, as well as all direct mail and email programs. Lisa is responsible for the overall success and ongoing growth and management of these programs.  She directs the testing of all programs to ensure continued evolution and growth.  She is responsibility for the InnerCircle member engagement and program profitability. Leveraging her deep experience in retail, holding positions in merchandising, finance, strategic and promotional planning and marketing she is able to activate new initiatives quickly and successfully. Lisa is constantly striving to take the InnerCircle program to the next level of engagement. Prior to joining Sleep Number, Lisa held management positions at Best Buy and the Department Store Division of Target Corporation. She is born and bred in Minnesota, living there all her life and earning her Bachelor of Science degree from the University of Minnesota in Retail Merchandising and Business.
Anil Mansukhani
VP of Loyalty Marketing
MGM Resorts International

Anil Mansukhani is a Product Marketing and Strategy executive with B2C and B2B industry experience in travel/hospitality, mobile digital media, wireless technology, consumer electronics, and financial services.  He leverages data-driven research and analytics to drive business plan development and profitable ROI growth strategies.  His primary focus has been in new product development and marketing strategy with additional emphasis on customer acquisition, analytics, and loyalty marketing.  Anil currently leads Loyalty Marketing on behalf of MGM Resorts where he is responsible for designing and executing marketing strategy, campaigns, events, and experiences to drive growth in member enrollment, acquisition, engagement, and retention for the recently launched MGM Rewards loyalty program.  He also leads business development and product management for MGM’s loyalty and financial partnerships. 

Prior to his time at MGM Resorts, Anil spent 20+ years at Fortune 500 companies such as Carnival Corporation, Sony Electronics, Qualcomm, and Discover Financial Services.  During this time, Anil held management positions in digital marketing, product management, new product development, revenue management, business development, digital transformation, customer experience, corporate strategy, and analytics.  Anil is a Chicago native, but now lives in Los Angeles with his wife and son.  

Márton Homola
Group-Level Head of Loyalty/Digital Channels & CRM
MOL Group

Márton is the Group-level Head of Loyalty, Digital Channels & CRM at MOL Group, which a leading integrated Central Eastern European oil and gas corporation with retail assets in 9 countries. Beside the business management of loyalty on regional level, he is the commercial leader of digitalization of loyalty programs from plastic card-based earn & burn structures to mobile application-driven solution with high-level marketing automation and personalization. 

Before MOL Group, he gained 15 years of experience in the telecommunication industry holding leadership positions in product management, pricing, digital transformation, B2B marketing and digital product development as part of Telenor and lately PPF group. 

During his whole career, he has always been seeking for solutions which make customers’ life easier, more efficient or convenient by finding the spot where the market needs and company goals meet. He was responsible for many tariff portfolio deployments including development of brand new customer journeys and CRVM strategy implementation, launch of new and innovative products in the field of IoT and Cloud and also implementation of digital loyalty programs in several countries. 

Megan Spaid
Manager - Consumer Loyalty & Advertising
Certified Angus Beef

As the manager of consumer loyalty and advertising for Certified Angus Beef, Megan Spaid works directly with the vice president of branding to develop key resources and drive initiatives that engage consumers with the brand. One of her biggest projects includes Steakholder Rewards™, a consumer-focused loyalty program released in January of 2020. 

Megan came to the brand in 2017 after graduating from The Ohio State University’s honors program within the College of Food, Agricultural, and Environmental Sciences with a degree in agricultural communications and an agribusiness minor. Her time in school allowed her to intern with agricultural businesses, such as FLM+ and COBA/Select Sires, Inc. Her experience served her well as a marketing specialist and continues to do so in her current role. 

Hailing from Sterling, Ohio, Megan isn’t far from her family’s farm, Double B Acres, where they raise Simmental-Angus cattle. She and her husband, Nate, live in Wooster and help on the farm in their spare time. Other hobbies include reading, attending musicals and plays, traveling, and taking pictures of friends and family. 

Favorite beef cut: a classic filet mignon, unless her mom is cooking a beef roast with mashed potatoes. 

Jennifer Hoth
Director of Global Loyalty Marketing & CRM
ASICS

Jennifer Hoth is the director of global loyalty marketing and CRM at ASICS Digital.

Previously, Ms. Hoth held various CRM roles at such retailers as Kohl’s and Duluth Trading Company. She also helped numerous clients propel their email, SMS, and loyalty marketing programs forward during her time at DEG, a Merkle Company.

Ms. Hoth graduated from the University of Wisconsin–Milwaukee with a degree in marketing and has multiple Salesforce Marketing Cloud certifications.

Yan Côté
Director - Consumer Marketing
ExxonMobil
Yan is currently Director - Consumer Marketing for ExxonMobil’s US Fuels business.  His team designs, develops and deploys marketing programs and offers, including Synergy Fuels, the Exxon Mobil Rewards+ program and app, ExxonMobil’s branded proprietary credit card and innovative, contactless payment options such as Alexa Pay for Gas.
 
He earned an Economics degree from the University of Toronto and an MBA from the Schulich School of Business at York University before joining ExxonMobil’s Canadian Affiliate, Imperial Oil, in 1998.  Over the past 23 years, he has held leadership positions of increasing responsibility in sales, operations, strategy development, and marketing, in the US and Canada.
 
Yan is married and the proud father of a Junior in high school.  He enjoys skiing, biking and is a car enthusiast.  
 
Tapan Vaidya
CEO of PJP Investments Group (Papa Johns United Arab Emirates/Saudi Arabia/Jordan & Iraq)
Papa John's

BSc in Mathematics from St. Xavier’s College & a Business Diploma from NMIMS, Mumbai, India, Tapan started working in restaurants from his University days – loved his work so much, he never left the industry. 

Now a veteran in the industry & on Caterer Middle East Power 50 List 2020 & 2021; RetailME ICONS awardee for 2021; Tapan is currently CEO of PJP Investments Group, owner-operators of Papa Johns in the UAE, KSA, Jordan & Iraq. With 36 years’ experience across Middle East & India, Tapan has been associated with the development of hundreds of restaurants across these markets with brands including Papa John's, Chili’s, Burger King, Pizza Hut, Outback Steakhouse… it is a long list. Currently focused on developing and expanding Papa John's in the UAE and Saudi Arabia, Tapan is keen to give back to the industry from his deep knowledge and hands on experience. He is also on the Advisory Board of UAE Restaurant Group, a not for profit organization patronized by UAE Chamber of Commerce, the voice of the industry in UAE. The current crisis that the industry has now faced for almost two years, Tapan has dug deep to bring new insights and creative solutions in handling his business. 

Elizabeth McNeil
Senior Manager - Partnerships
SCENE+
Elizabeth McNeil is the Senior Manager, Partnerships for the newly relaunched Scene+, helping transform the program into one of Canada’s leading lifestyle loyalty programs. In her role today she oversees retail and grocery partnerships with brands such as Apple, Best Buy, Bakkt, Blackhawk, Empire and Rakuten. Formerly Elizabeth has worked on a variety of loyalty programs for leading Canadian retailers including Scotia Rewards, Air Miles and Plum Rewards. Her focus is on driving innovation and reinvention to enable established programs to reach new heights. 
 
Murilo Mello
Digital Product Manager
Tim Hortons
Murilo Mello is the Product Manager of Loyalty, Offers, Payments and Drive-Thru at Tim Hortons Digital. Working at RBI for the last 6 years, he is currently responsible for the roadmap, development, and execution of many digital innovations. With over 10 years of experience in software development and product management, he’s passionate about using technology to improve the customer experience and drive business growth. Murilo was born and raised in Sao Paulo, Brazil, and holds a BSc in Computer Science from Mackenzie Presbyterian University.
 
Moderator: Allie Ferguson
VP of Loyalty Solutions
Bakkt
Allie Ferguson serves Bakkt as Vice President of Loyalty Solutions, bringing over 20 years of loyalty strategy and design experience from both the client-side and consulting perspectives.  At Bakkt, she helps define the company’s loyalty and rewards product strategy and thought leadership and supports solution design within and across clients.  Most recently, Allie was the VP of Bank Strategy at Cardlytics, where she led client strategy and thought leadership.  Prior to that, Allie held a variety of loyalty and activation consulting leadership roles at Merkle, Accenture and Epsilon, working with leading brands across financial services, retail and travel.  She also led the global loyalty and CRM capability at The Leading Hotels of the World, including the design and re-launch of the Leaders Club program.  She has also led numerous pro-bono consulting projects with The Taproot Foundations.  Allie earned her Bachelor of Business Administration in Economics degree from Georgia State University.
 
Ryan Draude
Adjunct Professor at Georgetown University and Head of Loyalty & CRM
Giant Food

The current Head of Loyalty & CRM for Giant Food, Ryan Draude has invested his career in the evolution of long-term customer relationships made through the benefits of loyalty & retention programs.

With Giant, he is responsible for fostering the customer relationships with prospective and current shoppers across omnichannel interaction points and forging the path toward benefits and experiences that serve millions of shoppers who shop both in-store and via eCommerce across the Mid-Atlantic.

Ryan formerly led Choice Privileges, the multi-billion-dollar reward program for Choice Hotels, and over a five-year period overhauled the program via the scrutiny of member data and the respect to listen to what members sought from the program. The results catapulted the program to its first major Freddie Award and moved the program from #11 in the country to #2 in the US News & World Report’s Best Hotel Reward Program category.

Prior, Ryan earned a U.S. patent for his work standing up Sallie Mae’s customer engagement efforts via his delivery of the first true-cost college affordability online tool for all families to understand the real education financing. His tenure includes other loyalty, marketing, and financial leadership positions with Rite Aid, Capital One, Citigroup and Switchfly.

He is also an Adjunct Professor at Georgetown University, teaching Loyalty Strategy within their Hospitality Leadership program at the Master’s level for the past four years.

Matt Goldberg
Director PRO Strategy and Loyalty
Floor & Decor 
Matt Goldberg is the Director of PRO Strategy and Loyalty for Floor & Decor. Over the past 4 years, Matt has managed the growth of the PRO department and developed the loyalty strategy for Floor & Decor, including creating, rolling out and optimizing PRO Premier Rewards, F&D’s Loyalty Program. Matt has loved contributing to the tremendous growth of the company and is passionate about driving loyalty in an industry where there is so much opportunity to gain Wallet Share. 
Jennifer Wong
VP of Business Analytics
Aristocrat
Jennifer Wong is the Vice President of Business Analytics for Aristocrat Technologies, Inc., the world's leader in gaming content and technology. In this role, she partners with the company's loyalty program by providing transformative data and analytics. Jennifer's passion for data driven results stems from her 15 years of service in leading the integration of data and advanced analytics within various organizations. In her tenure, she's held multiple leadership roles in data strategy and operations where she defined and evolved the team's approach to analytics and modeling. 
 
This experience has been instrumental in standing up the gaming industry's first B2B loyalty program: Aristocrat's Reel Returns Loyalty Program. With the complexities of the casino industry, Jenn cemented her ideals of "leading with data," which guided the team to transform Reel Returns to what it is today. 
 
Jennifer graduated from UCLA with her bachelor’s in mathematics and received two master degrees from USC (MBA) and Columbia University (MA Mathematics). She is originally from Southern California but currently resides in Las Vegas, NV. 
 
SuAnn Carriero
Sr. Digital Director of Rewards
Bank of America

SuAnn Carriero is a Senior Digital Director in BofA Rewards.  In this role SuAnn is responsible for the Rewards Program Strategy, Overall Performance, Business Analysis, Associate Readiness and Client Satisfaction. In 2022, Preferred Rewards was named ‘America’s Best Loyalty Program’ by Newsweek and  ‘Best Bank Customer Loyalty Program’ by Motely Fool.

Prior to her current role, SuAnn worked in Quantitative Analytics leading various teams including Segmentation, Investment, and Rewards.   SuAnn led the Preferred Rewards Quantitative Analytics team when the program first launched in 2014. 

Additionally, SuAnn managed teams and processes across a variety or areas within Bank of America, including Business Intelligence, External Reporting, Finance and was the CFO of America’s Investment Banking. Through the 30 years SuAnn has been with the Bank of America/Merrill her passion about associate development has been apparent. Over the past 5 years SuAnn has helped to create employee satisfaction teams to foster cross team collaborations and shared best practices.

SuAnn graduated from Rider University with a Bachelor’s Degree in Science, majoring in accounting.  She is also a certified public accountant and is currently attending Lehigh University for her Master’s in Business Administration. 

SuAnn resides in Scarborough, Maine loves to spend time outside hiking, skiing and biking.  She is also active in her community across various school and non-profit organizations. She participates in her children’s school’s woman career days by sharing skills and experiences with young ladies. Recently SuAnn has been fostering puppies for the local Animal shelter.

Peter McDowell
Digital Product Manager
Dave & Buster's
Peter McDowell is the Digital Product Manager – Mobile Apps at Dave & Buster’s, leading all mobile app efforts to increase revenue & engage with guests through these channels.  Previously, Peter has worked in software development, as an entrepreneur, and consultant with various industries with companies of all sizes.  He is an alumnus of SMU’s Lyle School of Engineering and Texas’s McCombs School of Business where he recently received a Master’s in Technology Commercialization.
 
Matt Goldberg
Director of PRO Strategy and Loyalty
Floor & Decor 
Matt Goldberg is the Director of PRO Strategy and Loyalty at Floor and Decor, a leading specialty retailer of hard surface flooring based in Atlanta, Ga. Matt has created and lead the Loyalty strategy at Floor and Decor for the past 5 years and is focused on growing the professional customer segment the business. Floor and Decor’s PRO Premier Rewards loyalty program is focused on helping their PROs grow their business and rewarding them for it. Matt is focused on cultivating and driving emotional loyalty with Floor and Decor’s PRO Customers and is constantly looking for ways to enhance their program. Matt loves being a member of Loyalty 360 and is grateful for all the partnerships he has made and the ideas that start at this Conference.
Sara Costa
Experience Product Specialist
Blue Buffalo
Sara Costa is a Loyalty Experience Product Specialist at Blue Buffalo. Prior to Blue Buffalo, she worked at Melissa & Doug in customer service. She then moved to the marketing team where she gained experience driving loyalty for their D2C website. About a year ago, she started at Blue Buffalo and in her current role, supports the strategy and execution of new loyalty enhancements, including features that encourage earning/burning of points. She has a strong passion for digital marketing and increasing customer loyalty. She has lived in Connecticut for her whole life, and she has a 2-year-old German Shepard/Husky mix named Kobe.
 
Richard Pistilli
Founder & CEO - Gambit | Loyalty Gaming

Richard is the founder and CEO of Gambit Rewards. He is an experienced fintech entrepreneur and investment banker, with over 20 years of capital markets experience. In 2012, Richard co-founded ACEPortal, a leading financial technology platform for private placements of securities. As Head of Business Development, he helped steer a strategic investment in ACEPortal by the New York Stock Exchange in 2013, and the sale of the company to the Beneficient Company in 2018. Previously, Richard had a successful investment banking career with Bank of America Merrill Lynch, Citi and CIBC. He holds an MBA from Yale University and a Bachelor's Degree in Business & Economics, Magna Cum Laude, from Cornell University.
 
Mayasa AlHejazi
Assistant Director Loyalty
Ooredoo Qatar

Mayasa AlHejazi is a seasoned and highly experienced Marketing professional who has transformed Nojoom Ooredoo's Loyalty program), the loyalty business for one of the best telecommunication company in the State of Qatar. She brings on her expertise in the areas of Digital marketing,  Campaign management and Customer engagement. 

Mayasa kick-started her career in 2013 with Ooredoo Qatar. She started as an analyst in the Direct Marketing team and went on the to become a Campaign Manager. As a Campaign Manager, her responsibilities were to improve customer experience, generate higher revenue through targeted propositions and through Upsell, Cross-sell, Acquisition and retention campaigns. Her exemplary performance in this area saw her promoted with additional responsibilities and she went on to manage the Loyalty business in 2019. For her exemplary performance in this adjacency, Mayasa was also recognized as the Employee of the year for 2019. 

Mayasa is currently the Assistant Director of the Nojoom program, one of the biggest programs in Qatar. In her current role she effectively leads a team of Loyalty marketers and has additional Profit/Loss responsibility. 

Mayasa has a Master's in Strategic Business Unit Management from HEC Paris and a Bachelor’s degree in Business Administration from Qatar University. She is immensely thankful to Ooredoo’s management for all the opportunities presented to her and prides herself on being an Complete Marketing professional. 

Jaime Morillo
Senior Manager Membership Retention
Adidas
Jaime is the Sr. Manager of Membership at adidas North America. He has over 11 years of CRM and membership experience, including launching the first version of Membership for adidas in Latin America. He has been integral to the success of adiClub in the U.S., driving yearly double digit growth in members since program launch.
Traci Mason
Vice President of Brand Marketing
MGM Resorts International
Traci is a brand marketing executive who specializes in building and managing portfolios of brands that deliver on consumer needs. In her career, Traci has managed brands ranging in size up to $1B and has specialized in categories like consumer-packaged goods, sports, entertainment and hospitality. Traci is currently the VP of Brand Marketing at MGM Resorts International where she is responsible for the development and oversight of corporate brand strategy and marketing activation. Prior to joining MGM, Traci spent time at a startup where she built a multi-million-dollar brand from concept ideation to product development to launch within one year. She also volunteers as the Chief Marketing Officer for the Las Vegas Business Academy, a non-profit organization that is dedicated to building the future leaders of Las Vegas.  And Traci is an active mentor for the UCLA Anderson School of Management Women’s Business Connection building on her passion for mentoring and talent development. 
Markus Sturm
SVP and Head of Digital - Loyalty & Consumer Goods
Tim Hortons
Markus Sturm is the Senior Vice President and Head of Digital, Loyalty and Consumer Goods at Tim Hortons. In this capacity Mr. Sturm sits on the Tim Hortons Executive Leadership Team based in Toronto, ON, where he is responsible for modernizing and digitizing the guest experience, as well as broadening the ways Tim Hortons serves Canadians, either through new channels (e.g., grocery stores, delivery and e-commerce) or new products (e.g., grocery products, general merchandise and payment products). Markus joined the company in April 2015 and has held various roles across Marketing, FP&A, Development, and Real Estate. Prior to joining RBI, he was a Mergers & Acquisitions Associate for RBC Capital Markets.
 
Katie Cassidy
Senior Director of Strategic Consulting
Kobie Marketing
Katie leads loyalty experience design and loyalty best practice engagements focused on meeting client program and profitability objectives for Kobie Marketing. She is committed to executing a data-driven and customer-centric approach in delivering client value to every project. She specializes in value proposition development, traditional and digital CRM planning and execution, customer lifecycle and retention framework, and short and long-range strategy development.
 
Rich Long
Senior Manager – Global Loyalty and Customer Experience
McDonalds
Rich is an accomplished data and insight-driven customer-led, multi-disciplinary professional with extensive experiences and achievements over 20+ years in leading or contributing to various innovative and holistic customer loyalty programs and customer experience-related initiatives.  He has a broad perspective acquired from many roles in complex, fast-paced corporate, consulting and agency environments with knowledge and expertise gained across many well-known brand that span a diversity of consumer-oriented industries such as restaurant & hospitality, retail, insurance, telecom and financial services.  In his current role with McDonald’s, where he has been for 4+ years, Rich is a part of a core team responsible for creating, leading and supporting our global loyalty program design, strategies and our future roadmap & evolution, representing global loyalty on companywide initiatives and instilling a loyalty knowledge & learning culture across the company. 
Ally Wallo
Senior Manager of Strategic Partnerships
Wyndham Hotels & Resorts
Ally Wallo serves as a Senior Manager of Strategic Partnerships at Wyndham Hotels & Resorts. In this role, she manages key Wyndham Rewards partnerships including Caesars Rewards, Travel + Leisure, and Bakkt, delivering strategic marketing plans to drive member and program engagement.  Ally is back at Wyndham after previously spending 5 years with the brand marketing team, where she lead creative campaign development of 7 brands. In between her stints at Wyndham, Ally led brand marketing efforts at buybuy BABY, launching their new Welcome to Parenthood brand positioning. Prior to joining Wyndham, Ally worked at the American Cancer Society, leading events to raise money towards cancer research, education, advocacy and services. Ally holds a Bachelor of Science in marketing from Fairfield University. 
Lisa Erickson
Sr. Director of CRM and Loyalty
Sleep Number
As the Sr. Director of CRM & Loyalty, Lisa leads the development, execution and management of Sleep Numbers Loyalty program, the InnerCircle, as well as all direct mail and email programs. Lisa is responsible for the overall success and ongoing growth and management of these programs.  She directs the testing of all programs to ensure continued evolution and growth.  She is responsibility for the InnerCircle member engagement and program profitability. Leveraging her deep experience in retail, holding positions in merchandising, finance, strategic and promotional planning and marketing she is able to activate new initiatives quickly and successfully. Lisa is constantly striving to take the InnerCircle program to the next level of engagement. Prior to joining Sleep Number, Lisa held management positions at Best Buy and the Department Store Division of Target Corporation. She is born and bred in Minnesota, living there all her life and earning her Bachelor of Science degree from the University of Minnesota in Retail Merchandising and Business.
Erin Levzow
Vice President of Marketing Technology
Del Taco
Erin Levzow is Vice President of Marketing Technology for Del Taco Restaurants. Prior to her current role Erin was the CMO for Marcus Hotels & Resorts. Levzow has served as vice president of customer relationship marketing (CRM), loyalty and marketing for Hathway in Austin, Texas, a customer service experience company specializing in helping billion-dollar brands develop mobile-first strategies. Levzow’s extensive marketing and digital experience also includes serving as senior director of digital, social, CRM and e-commerce for Wingstop Restaurants in Dallas, Texas, and serving as vice president of marketing and technology for Freebirds World Burrito, where she oversaw the marketing initiatives for nearly 100 restaurant chains. Levzow began her career at Caesars Entertainment in Las Vegas and went on to work for MGM Resorts International and Palms Casino Resort & Palms Place Hotel and Spa.

She received a bachelor’s degree from Illinois State University and holds a Master’s Marketing Strategy Certificate from the Johnson Graduate School of Management at Cornell University.
Matthew Seagrim
SVP
Scene+
Matthew is the Senior Vice President of Scene+, one of Canada’s leading loyalty programs. In his 7 years at Scene+, Matthew has led a radical transformation of the program, expanding its brand, value proposition, membership, and corporate structure to become one of Canada’s largest and most engaging lifestyle programs. Matthew has over two decades of experience in business transformation, innovation, product development and customer engagement in global markets, with experience in loyalty, retail, financial services, and consulting.
 
Jennifer Guibert
Senior Director of Guest Insights
European Wax Center
Jennifer Guibert is the Senior Director of Guest Insights at European Wax Center where she delivers key business driving customer analytics. Jennifer is passionate about finding unique data-driven techniques to solving today’s complex business problems and building brands.

Since joining European Wax Center in 2020, Jennifer has designed and implemented EWC’s customer data foundation, research practices and EWC’s first 360-degree guest data platform critical in powering CRM activation, promotion optimization and loyalty. Prior to EWC, Jennifer has held a variety of analytical marketing roles including media measurement, digital analytics, customer loyalty, and CRM.

When not leading problem-solving analytics; Jennifer enjoys cooking, books and time outdoors with her husband and three dogs.
 
Ashley Smith
CRM/Loyalty Marketing Manager
Dave & Buster's
Ashley Smith is a Loyalty and CRM leader who has experience in building and managing loyalty programs through mobile app experiences. As a Marketing Professional with 7+ years of experience, she has had the opportunity to work with popular loyalty programs such as Shell Fuel Rewards and joined Dave & Buster’s in 2020 as their CRM/Loyalty Marketing Manager to launch & manage their new loyalty program, D&B Rewards. Her expertise is the ability to create marketing strategies that will drive revenue and profit through increased visitation frequency and execute creative campaigns to keep members engaged in the program.
 
Jake Olson
Professional Speaker - Athlete - Author - President of Engage

Jake Olson is 23 years old, a resident of Huntington Beach, California and a graduate of the University of Southern California. When Jake was 8 months old, he was diagnosed with a rare form of eye cancer, retinoblastoma. The disease claimed his left eye at 10 months old and in November 2009 Jake lost his right eye after battling the cancer for 12 years. Jake confronted many challenges and encountered many setbacks during his battle and loss of sight but remained strong through his faith in God. He has used his experience to inspire and motivate others by authoring two books, creating a non-profit foundation to help visually impaired children and support cancer research and by sharing his story openly as a motivational speaker. Jake is also a life-long USC football fan. While in high school he learned to long snap and was the starting long snapper for his team his junior and senior year. After being accepted to USC, he was offered a walk on spot with the USC football team, making him the first completely blind Division I college football player. He saw his first live action when he snapped in USC’s home opener on September 2, 2017 and was named the Pac-12 special teams’ player of the week.

In his college career, he had a total of three successful PAT snaps, earning his spot as one of the top two most inspirational stories in college football's 150 year history. His story has been featured on ESPN, ABC, NBC, CBS, CNN, FOX, Fox Sports, Hallmark, TBN, The Golf Channel, The Wall Street Journal, The New York Times, The Los Angeles Times, Sports Illustrated, The Washington Post, etc. Since graduating, Jake has become an entrepreneur, co-founding Engage, an online platform that digitizes the process of booking talent for experiences.
 
Greg Lemen
Director of Loyalty Partnerships
Shell

Greg joined Shell in 2013 as an experienced hire and is currently the Director of Loyalty Partnerships for Shell Mobility.  In his current role, Greg develops the strategies for existing and new partners inside and outside of the Fuel Rewards program.  Prior to his current role, Greg was the Branded Business Development Manager for Shell and was instrumental in expanding the company’s retail presence within the United States.

Before his time at Shell, Greg worked in various leadership roles at Target and Coca-Cola over a 12-year span with the two companies.  He holds a BA in Marketing from the University of Missouri and is currently residing in Houston, Texas.  Outside of work, Greg enjoys spending time outdoors with his children as much as the Houston heat allows. 

Jason Adlman
Senior Manager - Customer Loyalty and Analytics
Hibbett | City Gear
Jason has spent more than 10 years working for Hibbett | City Gear and prior to that has over 10 years of experience with a number of different retailers ranging from apparel to the music industry. He started his tenure at Hibbett in the store setting, then working in inventory management, and now the marketing department where his current role concentrates on the loyalty program and promotions. 
Jennifer Wright
VP Marketing
Signia US
Jennifer Wright is the VP Marketing of Signia US with a focus on building industry-leading marketing and business support. Jennifer has over 14 years of marketing, product management, training, and sales experience in the hearing aid industry, helping those with hearing loss get access to the hearing help they deserve.
 
Amanda Dennis
Vice President of Digital Marketing
AMC Theatres

Amanda Dennis is the Vice President, Digital Marketing for AMC Theatres – the largest movie theatre exhibition company in the United States, the largest in Europe and the largest throughout the world with approximately 950 theatres and 10,500 screens across the globe. 

AMC has historically and repeatedly propelled innovation in the exhibition industry such as through the launch of power-recliner seats, delivering enhanced food and beverage choices and ordering experiences including mobile preorder, generating greater guest engagement through its loyalty and subscription programs, creating incredible ecommerce experiences through its website and mobile apps, and offering premium large format experiences while playing a wide variety of content including the latest Hollywood releases and independent programming. 
  
In her role, Amanda leads AMC’s digital marketing efforts and is focused on creating positive, immersive, and revenue generating experiences via digital platforms, guest communications, and media.  With more than two decades of experience working with some of the world’s biggest and best brands, Amanda not only knows how to grow engagement and conversions, she knows how to deliver digital innovation. Amanda credits her eternal optimism, constant curiosity, and her love of people for her successes.  

Robert Wilson
Portfolio Development Manager
Aquatrols
Robert Wilson is a Portfolio Development Manager for Aquatrols who works with turf professionals to help deliver products that improve their overall growing programs. 

Robert currently resides in Dallas, TX, and holds a bachelor's degree in Turf Science and Agriculture Business from Ohio State University. 

Robert has worked in the golf and turf industry since he was 13, with his first role being a caddy at a local course in his hometown of Cincinnati, OH. 

Since that first job, he completely fell in love with the industry and has pursued roles in it ever since. 

Robert believes that the key to connecting with customers is truly understanding their pain points and helping to alleviate them. 

​Since 2021, Robert has helped shape a new loyalty program with the help of BrandMovers in order to do just that. 
 
Kylie Taylor
Associate Marketing Manager- CRM & Loyalty
Del Taco
Kylie Taylor is a Loyalty and CRM leader who has experience in building and managing loyalty programs through experiential marketing and now mobile apps. As a Marketing Professional with 4+ years of experience, she has had the opportunity to work with exciting brands such as Coca-Cola, good2grow, and HeartGard + NexGard. Her passion and expertise lie within creating creative & memorable campaigns that drive revenue and increase customer frequency.
 
Kylie has a Bachelor of Science degree from Georgia State University. In her free time she enjoys traveling with her fiancé and cheering on Georgia Tech Volleyball.
 
Eoghan Slye
SVP of Marketing
Hertz

Eoghan Slye joined Hertz in 2016 and is responsible for overseeing the Hertz brand across strategy, partnerships, sponsorships, integration, media, B2B and Small Business.

Mr. Slye formerly led Brand Strategy at Accenture for 15 years and was based in Chicago, Zurich and Dublin. In 2013, he returned to the US and joined Avanade, a joint venture between Microsoft and Accenture, for three years during which time he was based in Charlotte.  Mr. Slye is originally from Ireland, which explains the name Eoghan, which is pronounced Owen.

Pam Erlichman
Chief Marketing Officer
Jebbit
Pam Erlichman is the Chief Marketing Officer for Jebbit. With over 25 years of marketing experience, Pam is responsible for the Jebbit brand and marketing strategy. Prior to joining Jebbit, Pam was the Vice President of Marketing for Oracle Data Cloud which included creation and growth of Oracle Data Cloud’s industry firsts The Data Hotline and The Data Lab brands; providing data strategy and education to brand, media and agency partners. Pam joined Oracle Data Cloud via the Datalogix acquisition, where she created and grew the marketing function from its inception. Prior to Datalogix, Pam worked at Digitas, leading relationships with world class brands including Delta Air Lines, AT&T, FedEx, Ahold USA, Celebrity Cruise Lines and Progressive Insurance.
 
Kabir Sanwal
Manager - Marketing
SCENE+

Over the past 4 years Kabir has helped transform Scene+, one of Canada’s top loyalty programs, from an entertainment-focused program into a lifestyle program that rewards members for their everyday purchases across grocery, travel, retail, and more. In his current role, Kabir leads the marketing strategy for travel & sports partnerships, and integrated partner campaigns, where he works closely with existing partners to increase activity across the member base, and with new partners to integrate them into the program and build member awareness.

Karen Szarvas
Sr. Director of Customer Loyalty & Partnerships
The Vitamin Shoppe
Karen Szarvas serves as Sr. Director of Customer Loyalty & Partnerships at The Vitamin Shoppe®, an omni-channel specialty retailer and wellness lifestyle company. In her role, Karen oversees the newly redesigned Healthy Awards Loyalty program and is responsible for the development, execution and management of the program, as well as strategies to drive customer awareness, engagement and retention. Karen has more than 19 years of global marketing and loyalty experience and is a highly motivated, customer focused, thought leader. Prior to joining The Vitamin Shoppe, she worked at Wyndham Worldwide and consulted at KMS Marketing Solutions where she specialized in loyalty, branding, customer communications and experiences.
Emily Mikus
Senior Director of Loyalty Strategy
Peapod Digital Labs (Ahold Delhaize)
 
Yan Cote
US Consumer Offer Director
ExxonMobil

Having studied economics and earned an MBA in marketing, Yan has held a wide range of positions over his 20+ years at ExxonMobil and Imperial Oil that have uniquely equipped him to lead ExxonMobil’s US Fuels Consumer Offer strategy and team.  

He is currently accountable for ExxonMobil’s retail fuels programs including the Exxon Mobil Rewards+™ program, the Exxon Mobil Smart Card+™ credit card, and Synergy Supreme+™ premium gasoline. 

His team prides itself on fully leveraging consumer data to understand consumers’ evolving needs and to engage them in ways most meaningful to them in order to build loyalty, share of wallet, and lifetime value.  

Yan is an avid car enthusiast who enjoys the outdoors.  He is married and the proud father of a high school senior. 

Dena Pizzutti
Sr. Marketing Manager - Personalization and Optimization
Wawa
Dena Pizzutti is the Senior Marketing Manager of Personalization and Optimization for Wawa, a chain of more than 900 convenience retail stores in the Mid-Atlantic and Florida.  She currently oversees the Wawa Rewards loyalty program and Customer 360 efforts.  Dena has over ten years of experience in loyalty marketing, previously working for CVS on the ExtraCare program.  Additionally, Dena holds a Doctorate in Business Administration and has taught marketing courses at West Chester University and St. Joseph’s University.
 
Don Smith
EVP and Chief Consulting Officer
Brierley
Don earned his Ph.D. in Political Science from The Florida State University, and spent 11 years in academia teaching statistics and policy evaluation. Prior to joining Brierley, he was a research director for Dallas County, in charge of database modeling, data mining and program reporting. He has authored several journal articles and a full-length book. At Brierley (his home for the past 15+ years) he leads our Strategic Consulting practice, responsible for engineering solutions which balance compelling value propositions with enhanced member experiences and data-driven customer engagement.  Also responsible for innovation in data science, he is an evangelist on behalf of the BLQ (Brierley Loyalty Quotient) and other actionable analytics solutions and products. His current client list includes Accordia Golf, Bal Harbour Shops, Cinergy, European Wax Center, Express, FedEx, Fleet Farm, Hertz, MyStays Hotels, NBC Digital Sports, Pandora and other innovative brands. An avid theater aficionado, his passion for presentation informs his marketing data analytics, where he eschews the traditional view in favor of a dynamic storytelling model that brings numbers to life through contextualization and the generation of actionable insights.
Stephanie Fernandez
Principal Loyalty Product Manager
Swiftly
Stephanie has anchored her career in loyalty and customer insights, leading loyalty program launches at BP, WIlliams-Sonoma, and Claire's. While at Cheetah Digital she supported a portfolio of enterprise level clients in the launch and enhancement of their interactive loyalty programs. As Principal Loyalty Product Manager at Swiftly, Stephanie builds loyalty solutions at the intersection of traditional loyalty and retail media to deliver profitable programs that drive incremental revenue and engage members. 
 
Marquita Ferguson
VP - Preferred Rewards for Business
Bank of America

Marquita Ferguson is the VP, Sr. Digital Manager for the Preferred Rewards for Business program at Bank of America that provides exclusive loyalty rewards for Small Business members who deepen their relationship with the bank. She is responsible for managing the PRB lifecycle by developing the program’s overall strategic roadmap and driving tactics to support the program’s business objectives while integrating across multiple product lines such as Card, Savings, Deposits, Merchant, Payroll and beyond. She leads the strategic development and execution of the company’s annual PR Year End Summary personalized videos. In 2021, the Preferred Rewards for Business program achieved the Platinum Award for B2B Loyalty 360.

Prior to her current role, Marquita has made valuable contributions to the bank over the years within BofA’s Digital Marketing division, managing splash channels across desktop and mobile. During her 4 years in role as a Digital Channel Manager, she was responsible for the seamless execution of important client-facing service messaging via mobile and online banking platforms. Her channel execution expertise became particularly critical to support PPP loans to BofA’s small business owners during the 2020 Pandemic. Notably, Marquita supported the company’s overall Operational Excellence strategies by facilitating the development of a Digital Marketing workflow tool which improved upon efficiencies within the execution and project management process.

Marquita graduated from Temple University Magna cum Laude, with a B.A.  in Broadcasting & Mass Media.  During her college years, she worked in the FC as a teller for TD Bank/Commerce Bank.

She is originally from the Philadelphia area and the mother to one boy who is an honors student, studying Mandarin in his school’s language immersion program while balancing football, basketball, lacrosse, band, and track. Marquita’s goals are to be the change she wishes to see in both her career and within the community.  She enjoys providing both motivation and inspiration to women of color through various walks of life and enjoys opportunities to provide mentorship, strength, and guidance.

Jason Scoggins
Senior Director Loyalty & CRM
Chipotle Mexican Grill
An industry leader with more than 20 years marketing and management experience, Jason is passionate about connecting consumers and brands through engaging content and programs. In his current role at Chipotle, Jason oversees CRM strategy and related customer engagement. In 2019, Jason launched Chipotle’s loyalty program, Chipotle Rewards, a key enabler of Chipotle’s digital ecosystem influencing customer behavior. With innovative programs like a Venmo partnership at launch and Guac Mode, the program has grown to more than 29M members in just over three years.
 
Prior to Chipotle, Jason led loyalty and CRM programs for companies including, TGI Fridays, JCPenney, and Southwest Airlines. Prior to moving client-side, Jason was on the agency-side working on CRM programs for brands such as Nestlé, GlaxoSmithKline, EDMC and Galderma Laboratories.  Jason holds an undergraduate degree from the University of Oklahoma and an MBA from the SMU Cox School of Business.
 
Jon Siegal
Senior Vice President of Sales
Cheetah Digital

Jon Siegal has 30+ years helping clients acquire new customers and grow existing customer relationships.

Jon is currently Senior Vice President of Sales at Cheetah Digital. He was part of the team that built Cheetah Digital’s loyalty solution and underlying data platform and is responsible for growing the company’s presence across key industries such as Retail, Restaurant and Travel.

Prior to joining Cheetah Digital, Jon was a Vice President of Sales at CRM category creator, Siebel Systems. He was a member of the Founder’s Circle at Siebel Systems and was consistently recognized as one of the top contributors to the company’s growth from $40 million to $2 billion in annual revenue

Jon received a Master’s degree in Business Administration from the John E. Anderson Graduate School of Management at UCLA and a Bachelor’s degree in Economics from UCLA.

Bill Schneider
VP Product Marketing
SheerID
Bill has been in the middle of the martech ecosystem for over 20 years to help B2C brands build personalized experiences across channels. He is currently VP of Product Marketing at SheerID, an Identity Marketing Platform that helps brands build relationships with consumers that are part of specific communities like teachers, students and healthcare workers. Prior to SheerID, Bill held leadership roles at Airship, Aisle7, and Webtrends. He lives in Portland, Oregon with his wife and two kids.
 
Sydney Caminetsky
Product Manager
TELUS
Sydney Caminetsky is a Product Manager at TELUS leading the product roadmap and strategy for TELUS Rewards, the only points-based loyalty program offered by a telecommunications provider in Canada. In this role, Sydney focuses on identifying new opportunities and features for the TELUS Rewards platform to improve the customer experience and product performance while driving business outcomes. Sydney graduated with a Bachelor of Arts, Honors Business Administration from the Ivey Business School at Western University.   
 
Carrie Trotter
Vice President of Loyalty CRM and Partnerships
AMC Theatres
Carrie Trotter is the Vice President of Loyalty, CRM and Partnerships for AMC Theatres, which is the largest movie exhibition company in the United States, the largest in Europe and the largest throughout the world with approximately 950 theatres and 10,500 screens across the globe. AMC has propelled innovation in the exhibition industry by deploying its Signature power-recliner seats; delivering enhanced food and beverage choices; generating greater guest engagement through its loyalty and subscription programs, web site and mobile apps; offering premium large format experiences and playing a wide variety of content including the latest Hollywood releases and independent programming.
 
In her role, Trotter leads AMC’s efforts to enhance experiences for their guests through AMC Stubs loyalty program, guest analytics, customer research and strategic partnerships. AMC Stubs has over 26 million households enrolled for benefits for every movie fan and enables a personalized, targeted marketing effort for those guests from a digital and in-theatre experience. Prior to AMC, she guided various retail clients on how to be on the inside track – inside the mind of the consumer, the needs of her partners and on the edge of innovation.  She’s passionate and enthusiastic about every movie, every theatre location and, of course, every movie snack!
 
Steve Wilhelmi
SVP - Sr. Digital Manager
Bank of America

Steve Wilhelmi leads Engagement Strategy for the Personalization and Loyalty Strategy team within Consumer & Small Business Digital at Bank of America. He is responsible for driving customer engagement opportunities for BankAmeriDeals, Partner Rewards and Incentives.

Steve joined Bank of America in 2021, and prior to his current role, spent over 20 years in the Turf industry with John Deere.  As the Loyalty Program Manager, he led the creation, strategy, and development for John Deere Rewards. During that time, he fueled growth by creating new programs for military servicemembers, first responders, Farm Bureau members and many corporate partners - propelling the program to over 7MM members.

Before his loyalty role with John Deere, Steve had a diverse career background with responsibilities in Tactical Marketing, Product Sales, Supply Management, Packaging, Project Management and Six Sigma. In 2015, he helped launch a revolutionary new product, the Michelin® X® TWEEL TURF, which was the landscape industry’s first-ever airless radial tire for zero-turn mowers.

Steve holds a B.B.A. in Marketing and International Business from the University of Wisconsin – Madison.

He is involved in several community organizations including Wake County foster care and the Rhodesian Ridgeback Rescue. He currently resides in Cary, North Carolina with his wife and two children.

Wendy Culpepper
Chief Customer Officer
Kobie
As Chief Customer Officer at Kobie, Wendy leads the company’s Client Services and Business Development teams. She is a specialist in Solutions Architecture, Corporate Strategy, and Business Development that allows our clients to receive the best services and support. She manages front-line representatives with a deep understanding of the power and flexibility of Kobie’s technical solutions.

Wendy has worked in a multitude of industries including Retail, Consumer Electronics, Insurance & Banking verticals, and has deep experience in corporate alignment and strategic initiatives including M&A assessments, emerging markets, and loyalty marketing training for the broader organization. In addition, Wendy was awarded Top 40 under 40 in the 2020 Tampa Bay Business Journal as an outstanding Chief Customer Officer. One of her biggest achievements in her professional career includes serving as a presentation lead and product subject matter expert, resulting in over $60M in new business from Fortune 50,100, and 500 clients.
 
Stephanie Paisley
Marketing Manager
SCENE+

Stephanie joined Scene+ in early 2021 and has helped transforms the brand into one of Canada’s top loyalty programs, taking it from and entertainment focused program to a lifestyle program that rewards members for their everyday purchases across retail, travel, dining and now grocery! As the Partnerships Manager, Stephanie played a lead role in the growth and development of Scene’s dining and entertainment partners, as well as the onboarding and launch strategy of our newly added retail partner. In her current role as Marketing Manager-Grocery, Stephanie is launching the new grocery vertical across Canada, and taking Scene+ to the next level.

Kristina Parag
Associate Marketing Manager- 1PD Acquisition and Consumer Retention Strategy
Johnson & Johnson

Kristina has worked at Johnson & Johnson Consumer Health for over 6 years in a variety of cross-functional roles. She has been able to touch every single one of J&J’s consumer brands. She began her career in Customer Development, then moved into Supply Chain, and finally Marketing. Within the Marketing organization, Kristina has influenced the BAND-AID digital strategy, shaped Health & Wellness Shopper initiatives at Walmart & Sam’s Club, built the 2022+ Aveeno innovation strategy, and led 1PD engagement & retention strategy. 

In her current role as Associate Marketing Manager- 1PD Acquisition and Consumer Retention Strategy, Kristina leads the Care Club loyalty program and is responsible for shaping the 1PD and loyalty strategy for 25+ iconic consumer brands. Throughout the past year, Kristina has been able to educate the organization on the importance of 1PD and using it to engage and retain consumers, while increasing lifetime value. She has activated email journeys for each brand, empowered the brand teams to test and learn various vehicles for collecting 1PD with new consumer value exchanges, and pioneered merging paid & owned communications linked back to specific email campaigns.  

Kristina holds a BA in Marketing from The College of New Jersey and an MBA from Saint Joseph’s University. 

Stephanie Borman
Vice President Global Marketing Communications
Molekule
Stephanie has more than 15 years of Marketing and Corporate Communications experience across a range of industries and business models spanning clean technology to consumer products, Direct-to-Consumer to Retail. She has launched more than a dozen products in the hardware, food, and skin and personal care space. In her most recent role as the VP of Global Marketing Communication for Molekule, Stephanie has helped triple the brand’s annual revenue in 4 years, established a multi million dollar affiliate program, secured hundreds of organic press placements, oversees a blog that is the brand’s largest organic search driver, averaging 250K UMV, generates hundreds of thousands of leads annually based on brand partnerships, and has created 360-degree marketing campaigns with some of the highest click through rates and return on ad spend the brand has seen. She is a full stack marketer looking at ways to drive engagement across the customer funnel and is excited to be discussing loyalty efforts in more detail.
Kate O’Shaughnessy Jung
Senior Director - Loyalty & Customer Insights
Chico’s FAS
Kate is a senior executive with a history of successfully developing strategy and delivering outcomes that exceed goals, including her most recent June 2022 relaunch of the loyalty experience across the Chico’s FAS sisterhood of brands.
 
Experienced creating and leveraging customer data to inform business strategy, Kate has a track record of consumer file growth and revitalization. Kate led marketing for the Canadian based Tim Hortons quick serve restaurant’s U.S. expansion early in the decade and then left to take on a revitalization effort at specialty retailer EXPRESS through its reinvention of loyalty in 2017. Last year, Kate joined Chico’s, FAS for the unique opportunity to redesign the loyalty benefit structure and branding across three brands: Chico’s, White House Black Market and Soma.

In addition to her loyalty expertise, Kate is also an innovative insights leader who reads consumer trends and then mines the customer files of each through qualitative and quantitative means to help the business understand how to exploit or protect themselves from macro trends.
 
Kate is collaborative partner who believes in staring with data, creating simple solutions and setting clear and measurable goals for growth. This enables team members across the organization embrace the objective, know their role and drive performance.  
 
Kate embraced virtual work at Fort Myers, FL based Chico’s, FAS and lives in Columbus, Ohio with her husband and two son James (10) and Teddy (9).
Claudia Infante
Senior Vice-President of Revenue Strategy
Margaritaville
Claudia is a consummate hospitality professional with a career that spans 25 years. Her field experience ranges  from technology, reservations, e-distribution, revenue management, operations, digital marketing and data management. Her executive management and branding experience from a 10-year role with Hard Rock International where she opened and oversaw revenue and data  strategy for 26 hotels around the world. In her 4+ years as Sr. Vice President of Revenue Strategy for Margaritaville, Claudia and her team have focused on future proofing the brand on all-things revenue, data, technology and loyalty.​
 
Claudia has extensive experience in the creation, deployment and optimization of initiatives that enhance the revenue capture and data processing power of the organization with staggering results. Claudia speaks regularly about data management and innovation in annual conferences. In her free time, she dances, knits and draws on walls with sharpie!
 
John Sellers
Head of Rewards
Bank of America

John Sellers is the digital executive in charge of Rewards at BofA. In this role, John oversees all reward programs; including consumer, wealth management and small business relationship rewards programs and credit card rewards redemption. In 2022, Preferred Rewards was named ‘America’s Best Loyalty Program’ by Newsweek and ‘Best Bank Customer Loyalty Program’ by Motely Fool.

Prior to his current role, John had worked with other products including; Vehicle Lending, Investments, and Credit Card.  While in Card, John was the Director of Preferred Products and New Account Acquisition where he was responsible for all mass affluent BofA and Merrill branded products. John is the architect of the award winning Travel Rewards Card and led the effort to bring Chip technology to BofA cards.

Before his product roles, John spent the first half of his career in Credit Risk, where he was the Director of Risk Strategies. In this role, John oversaw existing account management strategies which included; line management, balance stimulation (cash and retail), authorizations (overlimit and delinquent) and other payment related strategies.

John began his career with BofA via the MBNA acquisition. He has an undergraduate degree from the University of Delaware where he was a Finance major. He also has an MBA from Penn State’s Smeal College of Business where he graduated with distinction and is a member of the Beta Gamma Sigma academic honor society.

John is involved in several community organizations. He is a lifesaver for the Blood Bank of DE and coaches several youth sport teams in Kennett Square, PA where he resides with his wife and three kids.

Tom Madden
Managing Partner - Customer Loyalty and CRM
ICF Next

Tom leads our loyalty and CRM Division, where he oversees program integration and implementation, and flawless execution for loyalty and CRM efforts across a variety of industries, as well as the design and optimization of our proprietary loyalty and CRM platform, Tally™. He previously led our loyalty strategy team and client success team. He also led the design and build of Allegiant Air’s loyalty program, and our multi-year Hilton Honors loyalty program integration, enabling Hilton to update their loyalty strategies and grow their member base to over 100 million. Additionally, Tom led the Sun Country Airlines loyalty program strategy overhaul and implementation.

Indya Davis
Manager
Ally Financial
 
Troy Simms
US Retail Partnership Manager
ExxonMobil
As the Director for Retail Fuels Partnerships, Troy Simms leads partnership business development for the United States. With over 20 years of experience at ExxonMobil, he possess a deep understanding of the Retail Fuels business with roles ranging from global strategy development to sales & marketing. Since early 2021, Troy has directed the development of B2B collaborations that target end-consumer engagement and drive loyalty to Exxon™ and Mobil™ sites. He is currently accountable for ExxonMobil’s relationships and offers with leading brands in the loyalty and technology space including Walmart+, AARP, Albertsons, Apple, Google, Waze, and more. He was born and raised in the Bahamas but considers himself a proud Texas Longhorn after earning his MBA at the University of Texas Austin.
Janaki Talati
Director - Financial Partnerships
Wyndham Hotels & Resorts
  
Melanie Butler
Manager - Loyalty Strategy
Giant Food
Melanie graduated in 2008 from Millersville University in Pennsylvania with her bachelor’s degree in Secondary Education and earned her master’s degree in Business Administration from Elizabethtown College in 2016. 
Melanie began her grocery retail career in 2010 with the Ahold Delhaize family of Brands (Ahold USA at the time).  In her 12-year tenure, she has held positions in Promotion Execution, Health & Wellness Marketing, Fresh Category Marketing, Digital Marketing, and Loyalty and CRM - coordinating cross-channel content and marketing plans across the organizations she has supported. 

In 2019, she moved into her current role as Loyalty and CRM Strategy Manager for Giant Food, building plans with her team that focus on customer acquisition and retention, with a focus on digital growth across platforms.    

Melanie lives in Owings, Maryland with her husband, John and son, Owen.  They enjoy cooking, exploring new cities and spending as much time as possible close to the water, especially with their dog, Winston.
 
Janelle Price
Marketing Manager
TELUS
Janelle Price is the Marketing Manager at TELUS leading the go-to-market strategy for TELUS Rewards, the only points-based loyalty program offered by a telco in Canada, with over 1.5 million members. In this role, Janelle focuses on how to build awareness, drive customer engagement, and personalize the value proposition of the Rewards program across all TELUS channels. Janelle graduated with her Bachelor of Commerce degree from the University of Calgary and joined TELUS where she has supported a diverse array of marketing roles in various areas of the business, such as app product development, channel and sales strategy, and TV content engagement. 
 
In her free time, Janelle can be found hiking and exploring the Rocky Mountains near her home of Calgary, Alberta, Canada. 
 
Elisabeth Keller
Chief Client Officer
Brierley
Elisabeth brings over 20 years of experience in working with clients to achieve their business goals through loyalty and sophisticated customer engagement programs.  She has held several key leadership positions at Brierley, and currently leads Brierley’s Client Service & Success practice.  Guided by the motto “your business is our business”, she has partnered with companies in travel & hospitality, retail, entertainment, CPG, shipping, real estate, financial services, and consumer electronics for the successful creation and delivery of award-winning, data-driven, customer-centric, B2C and B2B strategies that deliver top-line revenue, customer engagement and retention. Through a combination of keen business sense, and a strong operational background and understanding of current technologies, Elisabeth knows not only how to identify what should be done, but also how to bring initiatives to market. Elisabeth holds a BA in Literature from New College and a Graduate Certificate in Marketing from Southern Methodist University.
 
Stephanie Sayfie Aagaard
Collaborative Innovator General
Bal Harbour Shops

Stephanie Sayfie Aagaard serves as the Collaborative Innovator General at Whitman Family Development and Bal Harbour Shops in Miami, Florida. She founded the ACCESS Membership and Rewards Program to celebrate the Shops’ loyal customers on their curated journey through the roster of retail, restaurants and luxury partners. Steph developed the Bal Harbour Shops app and created the Virtual Series for the company as well. She heads up the sponsorship program as well as creates innovative programming for the Shops. She secures external partnerships and produces large scale partner events including the Official Miami Super Bowl Host Committee VIP Party at Bal Harbour Shops for more than two thousand notables from the worlds of business, entertainment, media, sports and fashion.

Stephanie has collaborated with Bal Harbour Shops for decades before she joined the official team. While serving as Senior Director of Major Gifts, Corporate Relations, Marketing and Events at the University of Miami’s The Miami Project to Cure Paralysis and The Buoniconti Fund, Steph created Destination Fashion, an interactive entertainment and fashion event at the Shopping Center.

In Steph’s spare time, she has covered the social, celebrity, sports, fashion and charity scene in South Florida for her Steph Sez column every Sunday in The Miami Herald for more than twenty years. Steph created, produced and hosted her own entertainment television show, Steph Sez, where she interviewed boldfaced names from George Clooney to Tiger Woods to Mikhail Gorbachev. 

She also hosts the monthly Steph Sez Book Club with Books & Books. Stephanie has received numerous accolades during her career and for philanthropic work from many organizations. Stephanie is married and is the proud mother of two sons.  

Sarah Paik
Director of Ecommerce & Loyalty
Urban Outfitters
 
Jami Bond
Vice President of Franchise Development
Goodcents
Jami Bond, CFE, is vice president of franchise development for Goodcents. With an extensive background in restaurant marketing and franchise development, she loves helping entrepreneurs launch their own businesses, and she is very proud to work for a company that provides the support franchisees need to thrive. A graduate of Washburn University, Bond holds a degree in marketing and finance. She is a member of Chief, a private network built to drive more women into positions of power and keep them there.
 
Dean Stott
Former British Special Forces Soldier - 2x World Record Setting Cyclist - Adventurer - Philanthropist - Author - Global Speaker

After making it through the British Special Forces gruelling six-month selection process, Dean Stott became one of the very first army members to join the SBS (Special Boat Service). Throughout his esteemed military career, he has conducted deployments to overseas hostile environments and been involved in counter terrorism operations; he has travelled to some of the most dangerous places in the world.

Stott left the military in 2011, after 16 honorable years of service, and continues to live by the Special Forces’ ethos of ‘the unrelenting pursuit of excellence.’ The determination required throughout his career has become an integral part of Stott’s character.

Post-military, Stott established a distinguished career in the private security sector. He was renowned for his willingness to take on any job, no matter how challenging – a man who went where and when others wouldn’t. He has faced extortions, kidnappings, civil war, pirates, military coups and was single handedly responsible for the evacuation of the Canadian embassy in 2014 – rescuing 4 diplomats and 18 military personnel.

In 2016, Stott was ready for a new project and wanted to do something impactful that would help others. He began training to cycle the longest motorable road in the world – The Pan American Highway. Stott completed the 14,000 miles route from Argentina to Alaska in May 2018, achieving two world records and raising more than $1.4 million US dollars for mental health awareness charities in the process. Stott passed through 14 countries on his expedition, crossing some of the most dangerous passages in the world. In the final stretch, Stott continued for 17 hours and, driven by his determination, covered 340 miles on his longest day.

Stott is now a renowed international speaker, presenting to FTSE 100 companies, sporting bodies, military departments, schools and businesses.

His recenty released book, Relentless, shares his extraordinary, inspirational life story to date.  From his courageous military service and record-setting cycling adventures to his rescue missions and friendship with Prince Harry, the book takes a candid and honest look at the life perspective and shared stories of a real-life “James Bond.”  

Stott firmly believes, with the right mindset and plan, nothing you truly desire is out of reach. To him, “impossible” simply means, its hasn’t been done…..yet.

Emma Patterson
Senior Product Marketing Manager
Airship
Energetic. Tenacious. Creative. When it comes to driving product adoption and growth Emma’s recognized as a mover-shaker in the mobile marketing industry. 
 
With 8 years of experience working in Customer Success and Marketing roles, Emma is passionate about helping brands get the most out of their martech stack. Emma’s ability to create compelling stories that are both utilitarian and attractive have captivated and helped accelerate mobile strategies of some of the world's leading brands. 
 
As Airship’s Sr. Product Marketing Manager, Emma is part of the team that launched the App Experience Platform - Airships’ solution for creating mobile app experiences and building brand loyalty and advocacy through mobile. She’s spent countless hours thoughtfully planning mobile app experiences with brands like Caribou Coffee, American Eagle and The Finish Line and loves engaging in the process that results in a brand creating and measuring better customer experiences and fanatic brand loyalty.
 
When she’s not helping brands master the mobile app experience Emma can be found listening to live music, traveling or hanging out with her dog. 
 
Sarah Pannacciulli
Director of CRM Strategy and Enablement
Wyndham Hotels and Resorts
Sarah Pannacciulli serves as Senior Director, CRM Strategy and Enablement, at Wyndham Hotels & Resorts, one of the world’s leading hotel brand franchisors and hotel management services providers with over 8,900 hotels across 95 countries under 21 hotel brands.
 
In her role, Sarah is focused on driving direct channel contribution, loyalty occupancy and Rev Par index. As a data-driven storyteller, she’s responsible for connecting data from multiple sources and assessing the impact of Wyndham’s multi-channel marketing investments to drive actionable insights and business strategy.
 
Mostafa Boutajrit
VP of Loyalty and Financial Services
Caesars Entertainment
Mostafa Boutajrit is responsible for strategy, design and execution of Caesars Entertainment customer loyalty program, Caesars Rewards, the industry-leading loyalty program which fuels Caesars analytics marketing engine. Mo started his career with Caesars over 20 years ago, with a multidiscipline background including Finance, Internal Audit, Casino and Hospitality Operation.
Peggy Carrieres
Global Vice President Sales Enablement and Supplier Development
Avnet

Ms. Carrieres leads the global efforts that enable sales across Avnet business teams and champions our global supplier engagement and development initiatives.  

As part of her enablement and development programs, Ms. Carrieres is the executive sponsor of Avnet’s business intelligence and market research teams, global demand creation, and Avnet’s voice of the customer and supplier feedback systems. 

Since joining Avnet in 2015, Ms. Carrieres has championed key enterprise programs that have advanced Avnet’s value proposition. In 2016, she led the global integration of Farnell, Avnet’s most recent, and largest acquisition, and continues to drive joint selling and lead sharing efforts across both Avnet and Farnell.  Ms. Carrieres also developed Avnet’s global Transportation design and supply chain strategy teams which have transformed how Avnet’s engineers and supply chain global organizations enable customers to design and build anywhere in the world. 

Ms. Carrieres has over 25 years of experience working in the electronics components industry in strategy, supply chain, pricing, forecasting, sales, and customer program management.  She has first-hand experience managing complex supply chains through market cycles that are inherent in the components industry.   

Ms. Carrieres holds both a BS and MS from Arizona State University, and MBA from Louisiana State University.  She also has advanced training in project management, supply chain, and holds board certifications in change management (Prosci) and customer experience (CCXP). Ms. Carrieres is an active member in the Customer Experience Professional Association (CXPA), Women in Electronics (WE), and founded the women in technical sales mentor program at Avnet. 

Chelsea McGough
Loyalty Program Strategy Manager
Blue Buffalo
With over 14 years of experience in Customer Experience and Loyalty, Chelsea McGough is an expert in Loyalty Strategy. Chelsea has a passion for brands that put Customers (human and furry) first. She started her career in the aviation industry at Southwest Airlines, working on their Rapid Rewards loyalty program with a focus on retention and engagement. A little over a year ago, Chelsea decided to transition to the pet industry and joined Blue Buffalo to support the launch of their first ever loyalty program. In her current role as Loyalty Program Strategy Manager, she oversees retention, engagement and acquisition as well as delivering strong CLV through the Buddies App. She lives in Dallas, Texas with her fur-baby Luna and is in the process of planning her upcoming December wedding.