The Customer Data Platform Institute educates marketers and marketing technologists about customer data management.   Activities include publishing of industry news and educational materials, vendor comparison reports, directories of industry vendors and service providers, Webinars, workshops, and consulting on related issues.
 
The Institute is focused on Customer Data Platforms, defined as “packaged software that maintains a unified, persistent customer database which is accessible to external systems.”  Institute Founder and CEO David Raab named the Customer Data Platform category in 2013.