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Agenda

Loyalty360 Member Only Session/Event
Brand Attendee Only Session/Event
All Attendee Session/Event
Year 2022
Monday, 09/19
10:10AM - 10:40AM

Loyalty360 Brand Member Roundtables: Breakfast Discussion - Effective Program Partnership Design

Emily Mikus | Senior Director of Loyalty Strategy | Peapod Digital Labs (Ahold Delhaize)
Monday, 09/19
10:10AM - 10:40AM

Loyalty360 Brand Member Roundtables: Breakfast Discussion - International Customer Loyalty

Greg Lemen | Director of Loyalty Partnerships | Shell
Rich Long | Senior Manager – Global Loyalty | McDonald's
Monday, 09/19
10:55AM - 11:35AM

Loyalty360 Brand Member Roundtables: Customers Escape to Paradise with Margaritaville Perks

Claudia Infante | Senior Vice-President of Revenue Strategy | Margaritaville
Monday, 09/19
11:40AM - 12:25PM

Loyalty360 Brand Member Roundtables: Cohesive Customer Loyalty Program Encompasses “ALL of Accor”

Sabrina Lillew | Vice President of Loyalty Programs and Partnerships | Accor

Loyalty360 Brand Member Roundtables: Merging Customer Loyalty Programs - A Case Study on Caesars Rewards

Mostafa Boutajrit | Vice President of Loyalty Financial Services and Customer Assurance | Caesars Entertainment
Monday, 09/19
2:10PM - 2:50PM

Loyalty360 Brand Member Roundtables: State of Customer Loyalty Panel

Cheetah Digital
Elisabeth Keller | Chief Client Officer | Brierley
Moderator: Mark Johnson | CEO | Loyalty360
Monday, 09/19
2:50PM - 3:15PM




Tuesday, 09/20
8:55AM - 9:10AM

Loyalty Expo Day 2: Day 2 Kickoff

Mark Johnson | CEO | Loyalty360
Tuesday, 09/20
9:10AM - 10:10AM
Tuesday, 09/20
10:20AM - 10:55AM
Tuesday, 09/20
11:15AM - 11:50AM

Personalization, Segmentation, and Candance Management Best Practices: Brand Perspective

Dena Pizzutti | Sr. Marketing Manager - Personalization and Optimization | Wawa
Karen Szarvas | Sr. Director of Customer Loyalty & Partnerships | The Vitamin Shoppe
Tuesday, 09/20
11:15AM - 11:50AM

How ASICS is Turning Zero-Party Data into a Competitive Advantage

Jennifer Hoth | Director of Global Loyalty Marketing & CRM | ASICS
Pam Erlichman | Chief Marketing Officer | Jebbit
Tuesday, 09/20
12:00PM - 12:40PM

How to Earn Long-Term Loyalty in a World of Economic Uncertainty

Bill Schneider | VP Product Marketing | SheerID
Tuesday, 09/20
12:00PM - 12:40PM

Will Your Loyalty Marketing Fundamentals Meet the Needs of the Evolving Consumer?

Katie Cassidy | Senior Director of Strategic Consulting | Kobie Marketing
Tuesday, 09/20
1:45PM - 2:45PM
Tuesday, 09/20
2:55PM - 3:30PM

Customer Loyalty Transformation: Brand Marketer Perspective

Lisa Hallam | Sr. Director of Loyalty | Papa John's International
Matt Goldberg | Director of PRO Strategy and Loyalty | Floor & Decor 
Tuesday, 09/20
2:55PM - 3:30PM

Driving Successful Customer Loyalty and CX Partnerships: A Brand Perspective

Lisa Erickson | Sr. Director of CRM and Loyalty | Sleep Number
Troy Simms | US Retail Partnership Manager | ExxonMobil
Tuesday, 09/20
3:40PM - 4:15PM

Unlocking the Ritual- What are the Rites of Your Loyalty Program?

Ryan Draude | Adjunct Professor at Georgetown University and Head of Loyalty & CRM | Giant Food
Tuesday, 09/20
3:40PM - 4:15PM

Emotional Loyalty: Moving Customers Beyond the Transaction

Don Smith | EVP and Chief Consulting Officer | Brierley
Eoghan Slye | SVP of Marketing | Hertz
Sara McMath | Director of Customer Experience | European Wax Center
Stephanie Sayfie Aagaard | Collaborative Innovator General | Bal Harbour Shops
Tuesday, 09/20
4:25PM - 5:00PM

Driving Loyalty in an Increasingly Competitive Travel Environment: How Best Western is Driving Engagement with Hotel Owners, Operators, and Guests

Jay Hubbs | Vice President of Advertising - Marketing - Innovation and Analytics | Best Western




Wednesday, 09/21
8:55AM - 9:10AM

Loyalty Expo: Day 3 Kickoff

Mark Johnson | CEO | Loyalty360
Wednesday, 09/21
9:10AM - 10:10AM
Wednesday, 09/21
10:20AM - 10:55AM

We Make Movies Better – Bringing Data and Emotional Connections Together

Carrie Trotter | Vice President of Loyalty CRM and Partnerships | AMC Theatres
Wendy Culpepper | Chief Customer Officer | Kobie
Wednesday, 09/21
10:55AM - 11:15AM
Wednesday, 09/21
11:15AM - 11:55AM

Build Habits & Deliver Robust Rewards with Sponsored Challenges

Stephanie Fernandez | Principal Loyalty Product Manager | Swiftly
Wednesday, 09/21
1:45PM - 2:30PM

Guests are Lovin’ It! MyMcDonalds Loyalty Program an International Success

Bryce Boothby | Director of Global Technology | McDonald’s