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Kicking off Loyalty Expo 2019, Loyalty360 will be hosting a series of brand member-only workshops and sessions. These sessions will be driven by Loyalty360 members focused on a variety of topics, including: - Personalization - Next Generation Loyalty - Customer Experience Transformation - Metrics & Measurement - Data Privacy - Acqusition Strategies - Partnership Management **These sessions are only open to Loyalty360 brand members**
As digital technology has proliferated during the past decade, it seems that customer and brand loyalty have become more difficult to develop and sustain. Have the traditional principles of brand building and loyalty become obsolete? Chris Malone, co-author of The HUMAN Brand: How We Relate to People, Products & Companies, will address this question and provide insight on how to build and sustain customer and brand loyalty in the Digital Age. Key Takeaways will include: · The universal human perception process that drives loyalty with clients, customers and brands. · Real world examples of sustainable loyalty building practices · Three imperatives for building customer and brand loyalty in the Digital Age
Chris Malone is Founder and Managing Partner of Fidelum Partners, a firm that specializes in customer loyalty insights, strategies and results.
Chris has over 25 years of sales, marketing, consulting and organizational leadership experience, and a track record of driving growth and profitability. He held senior marketing positions at leading organizations such as Choice Hotels, ARAMARK, Coca-Cola, the National Basketball Association, and Procter & Gamble and has consulted to a broad range of Fortune 500 companies.
As Chief Marketing Officer of Choice Hotels, one of the largest hotel companies in the world, with over 6,000 hotels open worldwide, Chris led the company’s 800 person global consumer marketing, worldwide travel industry sales, e-commerce and reservations organization. Previously he served as Senior Vice President, Marketing for ARAMARK Corporation, a multinational food, facility and uniform services enterprise with over $12 billion in revenue annually.
Chris is also co-author of the award-winning book, The HUMAN Brand: How We Relate to People, Products & Companies, which was published by the Jossey-Bass division of Wiley Publishing. He has delivered over 100 keynote speeches on the insights from his book around the world.
He is also a frequent guest and contributor to CNBC, FOX Business, Bloomberg TV, Wall Street Journal Live, Forbes and Businessweek.
Chris holds a bachelor’s degree from the University of Maryland at College Park and an MBA from The Wharton School of the University of Pennsylvania.
Foot Locker wanted to deepen relationships with its best customers through a unified loyalty program encompassing seven Foot Locker, Inc. banners. Foot Locker’s new loyalty program drives engagement by incentivizing customers to earn points for activities including writing product reviews and sharing their shopping habits and preferences. These points can be redeemed for a selection of ‘money-can’t-buy’ merchandise and experiences from the program’s new rewards catalog. The program also uniquely offers member-only perks such as shipping benefits and early access to new products. In this session Hope Tannenbaum, Sr. Director of CRM, Loyalty & Research at Foot Locker and Emily Rudin, Chief Customer Officer of CrowdTwist will share how the new multichannel program builds meaningful relationships with members across all customer touchpoints by capturing critical customer insight to drive personalized communications, relevant promotions, and compelling brand experiences. Key takeaways for session attendees are: - How to reward customers for every action they take with a brand - How to collect and leverage data to create personalized, relevant moments - How to build emotional relationships with your best customers