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These sessions are not open to all attendees/are only open to brands with full conference passes and Masterclass sponsors. For any questions, please contact carlystemmer@loyalty360.org.
In a highly competitive market, customer loyalty is not only crucial for brands retaining customers, but also acquiring new ones. More and more brands are placing an emphasis on partnerships to differentiate themselves, provide new offerings to their members, and increase visibility. While partnerships can be highly impactful and beneficial, selecting the right partnerships is key. Complementary products/services, compatible loyalty strategies, and having the right resources in place are all critical considerations to even getting a partnership off the ground.
However, by forming successful strategic partnerships with other brands, companies can enhance customer experience, increase brand awareness, and drive customer loyalty.
During this session, we will explore the power of brand partnerships, the benefits the bring, best practices for forming successful partnerships, and case studies of brands that have leveraged partnerships to improve their customer loyalty efforts.
Session Key Takeaways:
Barbara Hagen is the Vice President of Sales and Marketing of ThriftBooks, the world’s largest online independent seller of used and new books. Hagen has more than 20 years of experience as a senior marketing executive with an exceptional track record of success at Fortune 100 companies spanning Retail, CPG, and Tech and proven expertise in many areas including global strategy; loyalty and retention; eCommerce, inclusive of digital and performance marketing; omnichannel marketing; media, social, and multi-channel communications. Her previous roles include executive marketing leadership positions at Target, Microsoft, Best Buy and Johnson & Johnson.
As a data-driven marketer she leverages her experience to drive profitable sales growth, establish deep customer loyalty, and bring to market innovative strategies for ThriftBooks. Her extensive background has enabled her to successfully deliver continued top-line and bottom-line growth for ThriftBooks while strengthening the brand’s overall market position within the industry.
Hagen received her undergraduate degree in Marketing and Advertising from Syracuse University, an MBA in International Marketing from NYU’s Stern School of Business, and a Master of Science in Business Analytics also from NYU’s Stern School of Business. She lives in the Seattle area with her husband, three kids, and two much-loved cats.
Key discission topics will include:
Lindsey Camell is the Head of Partnerships & Location-Based Experiences for North America at Hasbro, where she leads strategic initiatives across the company’s iconic portfolio of intellectual properties. In her role, Lindsey spearheads innovation in loyalty programs, leveraging Hasbro’s renowned IP to craft engaging consumer experiences that span multiple categories.
She creates partnerships across beloved content-based brands such as Peppa Pig, Transformers, and My Little Pony; globally recognized toy lines including Nerf, Play-Doh, Furby, and Mr. Potato Head; and an extensive array of gaming titles, such as Monopoly, Clue, Connect 4, and The Game of Life.
Before joining Hasbro, Lindsey spent over a decade working at various film studios across Theatrical Partnerships and Licensing.