Laura Gonzalez is the Marketing Program Manager for Loyalty at Ferguson, where she leads the strategic development of the company’s rewards program, PRO Plus. She focuses on designing loyalty initiatives that drive incremental growth and deepen engagement with Ferguson’s most valuable trade customers. Laura partners closely with cross‑functional teams and external partners to translate customer insights into a stronger, more impactful loyalty strategy. Since joining Ferguson in 2015, Laura’s career has centered on building and strengthening customer relationships. She spent six years in experiential marketing, creating in‑person experiences that connected customers, associates, and vendor partners. During that time, she supported several major initiatives, including the relocation of Ferguson’s exhibit warehouse and the launch of the Trade Pro Roadshow experiential event series. In 2021, Laura transitioned into leading PRO Plus, where she oversees program strategy, campaign execution, and member engagement across digital, paid, and internal channels. Today, she develops the loyalty roadmap and helps shape the future of Ferguson’s B2B customer engagement strategy.

Sarah Kiehl is a marketing leader with nearly nine years of experience at Nestlé Purina PetCare, spanning brand marketing and loyalty innovation. She began her Purina career working across iconic brands including Beggin’ Dog Treats, Beneful, and Cat Chow, where she supported and led initiatives across product development and brand communications.

For the past three years, Sarah has been a key member of Purina’s New Business Models team, specializing in consumer and professional loyalty. She has played a central role in three major loyalty programs - Cat Chow MyPerks, myPurina consumer loyalty, and Pro Club professional loyalty - and currently serves as the Engagement & Retention Lead for myPurina and Pro Club, driving strategy and engagement across Purina’s ecosystem.

Prior to Purina, Sarah worked in brand marketing at Hallmark Cards and Spectrum Brands.

Sarah lives in St. Louis with her husband, two daughters, and two Goldendoodles.

With over 25 years of commercial leadership experience in the Animal Health and Vaccines sector, Jennifer Shook is an expert in enterprise P&L management, channel strategy, and complex corporate accounts. Currently serving as the Sr. Associate Director of the Loyalty and Programs team for Boehringer Ingelheim in the US, Jennifer is the chief architect behind the highly successful Vetsperity Rewards ecosystem.

A Certified Loyalty Expert™ (CPD Certification Service) with a certificate in Customer Loyalty: Strategy and Application from Kellogg Executive Education, Jennifer bridges the gap between rigorous commercial strategy and actionable customer loyalty. Drawing on a deep background in behavioral psychology, as well as being a certified DiSC trainer, she specializes in understanding the human elements of enterprise partnerships. By combining this behavioral insight with financial orchestration and agile alignment, Jennifer builds sustainable, customer-centric frameworks that drive measurable engagement across the veterinary industry.

Bradley Pierson is the Senior Manager of Global Loyalty Marketing at Resideo Technologies, where he leads the strategy and evolution of the Pro PERKS loyalty program. In this role, he focuses on improving the experience for contractors, dealers, and distributors by making the program easier to engage with while helping partners grow their businesses.

Brad brings a background in luxury retail, having held leadership roles with brands including Louis Vuitton, Neiman Marcus, and Saks Fifth Avenue. During this time, he led high-performing sales teams, managed multi-million-dollar businesses, and developed a strong foundation in customer experience and performance-driven growth. He has carried those principles into B2B loyalty, helping shape programs that are more intuitive, relevant, and valuable to the end user.

At Resideo, Brad plays a key role in leading global loyalty marketing efforts, evolving the Pro PERKS program based on customer feedback and partner needs. His work focuses on simplifying how customers engage with the program, improving overall marketing effectiveness, and identifying new ways to help partners operate more efficiently and grow their businesses.

Brad lives in Austin, Texas, and enjoys learning, technology, sports, and spending time with his wife and 9-year-old son.

Marquita Ferguson is the SVP, Preferred Rewards for Business program Integration at Bank of America.  The bank’s business loyalty and rewards program provides exclusive benefits for all Business members who deepen their relationship with the bank. Since 2021, Marquita has been responsible for managing the program’s lifecycle by developing the overall strategic roadmap and driving tactics to support the program’s core business objectives, while effectively integrating across multiple product lines such as Card, Savings, Deposits, Merchant, Payroll and beyond. She has led the strategic development and execution of several key campaigns, including the company’s annual PR Year End Summary personalized videos, while continuing to achieve recognition as a Loyalty360 industry leader in B2B rewards programs. In  2023, Marquita won the company’s most prestigious Pinnacle Award for her team’s innovative video production efforts in support of National Entrepreneur’s Day and has been working alongside her teammates to advance the program and continue building excellence in business loyalty for the future.

Digital marketing, eComm and loyalty leader with 20+ years’ experience at Domino's and Tropical Smoothie Cafe. At Tropical Smoothie, Melissa led Loyalty, CRM, 3PD and Digital Listings, growing loyalty by 50% in one year and leading MarTech strategy. She crafted promotions that drove the highest sales days in Tropical Smoothie’s history and drove the app to #1 in Food. At Domino’s, she oversaw one of the largest loyalty programs and implemented the some of the largest eCommerce A/B testing wins in the brand’s history. Melissa also led store tech, including the self-driving pizza delivery test, ordering & check-in kiosks and digital menu boards.

Emily Feldman is Senior Director of Loyalty & Member Experience at PetSmart, where she leads strategy for the Treats Rewards program, one of the largest loyalty programs in retail, serving more than 80 million members. Under her leadership, the program has evolved into a seamless omnichannel loyalty experience offering value, personalized engagement and deeper connection between the brand and pet parents across North America.

Emily specializes in building customer-centric loyalty strategies that drive engagement, fuel sustainable growth and strengthen brand affinity. She has led the transformation of PetSmart’s loyalty program into a more personalized, insight-driven ecosystem, with a strong focus on connecting digital, in-store, and associate-led interactions.

Prior to PetSmart, Emily was an Engagement Manager at L.E.K. Consulting, where she advised leading retail and consumer brands on growth strategy and transformation. She holds an MBA from MIT Sloan School of Management and dual bachelor’s degrees in Economics and English from the University of Chicago. Outside of work, Emily is a pet parent to dogs, fish, and a crested gecko – fueling her passion for creating meaningful experiences for pet parents and their pets.

Alex Arkhangelskaya is a Senior Product Manager at Firehouse Subs, part of Restaurant Brands International, where she leads growth and loyalty for the brand. In her role, she owns the Firehouse Subs loyalty program end to end, including offers, rewards, and challenges across mobile, web, and in-store channels, working cross-functionally with engineering, design, data, marketing, and guest care to drive member engagement and program performance. With over a decade of product management experience spanning DTC and QSR, Alex brings a cross-industry perspective shaped by roles at Birdy Grey, Rent the Runway, Warby Parker, and Wayfair, where she built products across ecommerce, supply chain, and customer experience. Alex earned a Bachelor of Science in Statistics from Carnegie Mellon University.

Sarah Gray is a strategic communications leader with over a decade advising executives in complex, regulated environments. She currently drives communications for TELUS Rewards, including an exciting upcoming launch, manages the groundbreaking WestJet partnership, and supports partnership development.

PNC Team Involved with Video: 
 

• Alex Overstorm, EVP, Head of Retail
• Victoria Dravneek, SVP, Head of Loyalty Strategy and Platforms
• Alison Kobylarek, SVP, Client Experience and Program Management Lead
• Jasan Earnhart, Client Experience Management Lisa Kalberer, Organizational Change Consultant
• Kristin Frisini, Vice President, Learning & Talent Development Consultant,
• Sr. Rick Grove, Business and Experience Planning Specialist Senior

Emily Feldman is Senior Director of Loyalty & Member Experience at PetSmart, where she leads strategy for the Treats Rewards program, one of the largest loyalty programs in retail, serving more than 80 million members. Under her leadership, the program has evolved into a seamless omnichannel loyalty experience offering value, personalized engagement and deeper connection between the brand and pet parents across North America.

Emily specializes in building customer-centric loyalty strategies that drive engagement, fuel sustainable growth and strengthen brand affinity. She has led the transformation of PetSmart’s loyalty program into a more personalized, insight-driven ecosystem, with a strong focus on connecting digital, in-store, and associate-led interactions.

Prior to PetSmart, Emily was an Engagement Manager at L.E.K. Consulting, where she advised leading retail and consumer brands on growth strategy and transformation. She holds an MBA from MIT Sloan School of Management and dual bachelor’s degrees in Economics and English from the University of Chicago. Outside of work, Emily is a pet parent to dogs, fish, and a crested gecko – fueling her passion for creating meaningful experiences for pet parents and their pets.

With over 25 years of commercial leadership experience in the Animal Health and Vaccines sector, Jennifer Shook is an expert in enterprise P&L management, channel strategy, and complex corporate accounts. Currently serving as the Sr. Associate Director of the Loyalty and Programs team for Boehringer Ingelheim in the US, Jennifer is the chief architect behind the highly successful Vetsperity Rewards ecosystem.

A Certified Loyalty Expert™ (CPD Certification Service) with a certificate in Customer Loyalty: Strategy and Application from Kellogg Executive Education, Jennifer bridges the gap between rigorous commercial strategy and actionable customer loyalty. Drawing on a deep background in behavioral psychology, as well as being a certified DiSC trainer, she specializes in understanding the human elements of enterprise partnerships. By combining this behavioral insight with financial orchestration and agile alignment, Jennifer builds sustainable, customer-centric frameworks that drive measurable engagement across the veterinary industry.

Jessica Starnes is the Director of Loyalty at Weigel’s, where she leads one of the most successful convenience retail rewards programs in the country. With a sharp focus on customer engagement, data-driven strategy, and seamless digital experiences, Jessica has been instrumental in transforming loyalty from a transactional tool into a cornerstone of Weigel’s growth. Her impact hasn’t gone unnoticed—Jessica is a two-time Top Women in Convenience (TWIC) honoree, having earned both the Rising Star and Senior Level Leader awards. Most recently, she was named the 2025 Category Manager of the Year for Loyalty, a reflection of her ability to blend innovation with measurable business results. Under her leadership, Weigel’s has achieved record-breaking loyalty penetration and built high-impact programs like “100 Days of Summer” and exclusive NIL partnerships that emotionally connect with customers. From acquisition to retention, Jessica’s strategy is rooted in making every interaction meaningful—translating into stronger brand loyalty and increased customer frequency. Jessica’s cross-functional approach ensures loyalty touches every part of the business—from merchandising to marketing to operations. A trusted voice in the industry, she continues to set the standard for customer-first innovation while building scalable platforms that drive long-term growth. She is a Certified Loyalty Marketing Professional, holds a NACS Category Management Certification, and a Bachelor's degree from the University of Tennessee. 

Matt Gellene is the Head of Specialized Consumer Client Solutions, which provides financial solutions for consumers through Bank of America’s Consumer Investments, Consumer Lending Employee Banking & Investments, Advanced Client Solutions, and Preferred Business teams. These teams of specialists support clients, as well as our enterprise teammates, in financial centers and across centralized locations.
Matt and his leadership team help to ensure teammates are delivering a consistent culture of client care and are providing clients with access to Bank of America banking and lending solutions and Merrill investment solutions aligned to their needs and priorities.
Matt joined Bank of America in a wealth management role in 1991 and has held executive roles in Bank of America’s Premier Banking and Investments group and Bank of America Consumer Banking & Investments. He holds a master’s degree of business administration from the University of California, Berkeley, Haas School of Business, and a bachelor’s degree in business administration from The George Washington University. In addition, he holds Series SIE, 4, 7, 9, 10, 24, 63, and 65 FINRA registrations.
Matt is the market sponsor for Worcester, MA. He currently serves as co-chair of the Banking and Client Service Advisory Board of Year Up and has served as a director on the boards of The Walker School and the Catholic Memorial H.S. Parents Association. Matt is also active in coaching several youth sports teams and volunteers his time with the Boy Scouts of America.

As Head of Global Benefits, Kate works to provide competitive benefits that help make Bank of America a Great Place to Work while supporting the diverse needs of our teammates globally.  She is responsible for delivering physical, emotional, and financial benefits and wellness programs including healthcare plans and accounts, the Employee Assistance Program (EAP), time away, education benefits, the employee discount program and much more.   

Under Kate’s leadership, the company has implemented enhancements to numerous programs in response to market trends and employee needs. These include the expansion of family planning benefits, cancer support, menopause and midlife health support, virtual care offerings for dermatology and physical therapy, additional mental health support through increased onsite EAP counselors, health support through Well, Global Get Active! — the bank’s annual physical wellness challenge, and an increased International Parental Leave standard.  

Prior to this role, Kate led Life Event Services (LES), a team dedicated to supporting employees and their families during major life events by providing personalized connections to resources and benefits, leveraging experts inside and outside the company.   

Kate joined Bank of America in 2008 as part of a Human Resources development program. She has held HR generalist roles supporting the bank’s Risk, Compliance, Marketing, Legal, and Corporate Audit and Credit Review functions. Kate also previously served as the HR Executive for the Local Markets Organization and led the Market HR network across the U.S.   

Prior to joining Bank of America, Kate led a team of researchers at the Corporate Executive Board (now Gartner) managing cross-industry client relationships through customized research support and consultative insight on HR topics and issues.   

Kate graduated from Wake Forest University with a Bachelor of Arts degree in Communication and obtained her Master’s in Business Administration from George Washington University.  

Kate is a board member of the Alexander Youth Network, the ERISA Industry Committee and the American Benefits Council Policy Committee. She and her husband Ben reside in Charlotte, NC and have two sons, Matthew and Luke. 

Mindy DeRiggi is the Director of Credit at American Eagle Outfitters, where they specialize in the strategic intersection of consumer finance and brand loyalty. With over 20 years of experience in the retail marketing sector, Mindy is a seasoned leader dedicated to building long-term customer value through innovative, multi-channel engagement.

During an 11-year tenure at AEO, Mindy spent seven years leading the brand’s loyalty initiatives, notably overseeing the end-to-end development and successful transition of three distinct loyalty programs. For the past four years, Mindy has pivoted that deep loyalty expertise into the Credit space. In this role, they serve as the central architect of the credit portfolio, collaborating closely with Finance, Technology, Store Operations, and AEO’s issuer, Synchrony, to ensure a seamless and rewarding brand experience.

Prior to joining AEO, Mindy spent over a decade in marketing leadership at Dick’s Sporting Goods. This foundation in high-scale retail marketing has informed their career-long commitment to creating seamless, rewarding journeys for the customer. They are widely recognized by colleagues for their deep institutional knowledge, collaborative leadership style, and passion for the ever-evolving retail landscape.

Ryan recently joined Amtrak as Director of Loyalty & Co-Brand Partnerships, and is responsible for managing our Amtrak Guest Rewards Credit Card business. With over a decade in the card industry spanning multiple roles across marketing, strategy, corporate development, and partnerships, Ryan brings extensive experience operating at scale in the rewards card space. He is excited to grow the AGR Card portfolio and unlock its full potential to deliver differentiated experiences to our customers, providing them with even more reasons to love riding with Amtrak.

As Director, Loyalty, Byron is responsible for managing WestJet Rewards’ CoBrand Credit Card program as well as managing WestJet’s growing portfolio of non-air loyalty partnerships and products, including the recently launched WestJet Rewards eStore and WestJet Hotels platform.

Byron is a loyalty and finance professional with over 20 years of experience and an established knowledge of the airline industry and frequent flyer / loyalty programs.  Prior to joining WestJet, Byron previously served as Director, Loyalty Program Management at Aeroplan and Air Canada leading a team focused on the management and delivery of the Aeroplan loyalty products.  Prior to seeing the “Loyalty Light”, Byron practiced as a Chartered Accountant in both Australia and Canada.

Tommy Langhauser is the Director of Loyalty and Customer Intelligence at Frontier Airlines, where he leads initiatives focused on customer engagement, loyalty performance, and data‑driven decision‑making. Over his 11‑year tenure at Frontier Airlines, Tommy has been a key contributor to the success and evolution of Frontier's loyalty programs.

His experience spans multiple industries, including airlines, accounting, oil and gas, construction, and hospitality, with expertise in customer campaigns, financial analytics, budgeting and forecasting, revenue recognition, and customer experience improvement. Outside of work, Tommy enjoys spending time with his family and traveling to Vietnam.

Anil Mansukhani is a Product Marketing and Strategy executive with B2C and B2B industry experience in travel/hospitality, mobile digital media, wireless technology, consumer electronics, and financial services.  He leverages data-driven research and analytics to drive business plan development and profitable ROI growth strategies.  His primary focus has been in new product development and marketing strategy with additional emphasis on customer acquisition, analytics, and loyalty marketing.  Anil currently leads Loyalty Marketing on behalf of MGM Resorts where he is responsible for designing and executing marketing strategy, campaigns, events, and experiences to drive growth in member enrollment, acquisition, engagement, and retention for the recently launched MGM Rewards loyalty program.  He also leads business development and product management for MGM’s loyalty and financial partnerships. 
  
Prior to his time at MGM Resorts, Anil spent 20+ years at Fortune 500 companies such as Carnival Corporation, Sony Electronics, Qualcomm, and Discover Financial Services.  During this time, Anil held management positions in digital marketing, product management, new product development, revenue management, business development, digital transformation, customer experience, corporate strategy, and analytics.  Anil is a Chicago native, but now lives in Los Angeles with his wife and son.  

Sydney Boyd is a product leader focused on advancing the future of loyalty through AI-driven decisioning, personalization, and program optimization.

She is responsible for shaping and delivering next-generation capabilities within loyalty, with a focus on AI-powered offers, hyper-personalization, and intelligent program design. Sydney brings nearly six years of experience at Epsilon, where she has led the development of member engagement and enablement features, as well as strategic initiatives across gamification, influencer marketing, and emerging partner ecosystems. She draws on this experience to ensure that new innovations are grounded in real marketer needs and drive measurable business outcomes.

Outside of her role at Epsilon, Sydney is passionate about helping entertainers and creators better understand and activate their most loyal audiences. She applies data-driven strategies to uncover audience insights and power more meaningful fan engagement.

Sydney holds an MBA in Data Analytics and Strategy from Boston College.

Jay Hinman is the VP of Marketing at Vibes. He's a longtime marketing leader with extensive, cross-discipline management & team leadership experience in both start-up and large technology companies.

Bill Warshauer is the Chief Revenue Officer at Tillo, a global leader in digital gift card and branded currency technology. With over two decades of experience in the incentives and rewards industry, Bill is recognized as a transformational leader whose career is defined by innovation, measurable growth, and a passion for mentorship.

In 2025, Bill was honored with the Incentive Marketing Association’s (IMA) Lifetime Achievement Award, a prestigious recognition reserved for individuals who have profoundly shaped the industry through vision, leadership, and lasting impact.

Bill began his professional journey in 2003 with Parago, Inc., where he quickly distinguished himself as a top-performing sales producer before advancing to Vice President of Sales. Following Parago’s acquisition by Blackhawk Network in 2014, Bill played a pivotal role in leading the North American Incentives division through a period of record-breaking growth. Among his most celebrated achievements was the launch of Payments for Good, an award-winning initiative that opened a new industry vertical and generated over $3 billion in reward issuance.

Today at Tillo, Bill leads the company’s commercial strategy for the Americas, driving rapid expansion and record-setting performance. Within his first five months, Tillo achieved 120% year-over-year growth under his leadership—an outcome fueled by his commitment to connecting businesses with rewards that inspire loyalty and deliver measurable ROI. Bill also established Tillo’s Advisory Board, bringing together global industry leaders to foster collaboration, innovation, and the continued evolution of the incentives ecosystem.

Throughout his career, Bill has partnered with Fortune 500 companies across industries including telecom, healthcare, government, and technology—designing recognition and reward programs that enhance engagement and drive tangible business outcomes. His leadership philosophy, grounded in purpose, recognition, and continuous improvement, has made him a respected mentor and coach to emerging leaders in sales and incentive strategy.

As Tillo continues to redefine how the world connects through digital rewards, Bill remains at the forefront of this transformation—championing a mission to make branded currency more accessible, engaging, and effective for organizations worldwide.

Bill currently resides in Dallas, TX with his wife and three daughters. Outside of work, he enjoys playing golf, running, skiing, and rooting for the Mets.

Kiran leads Retail Marketing at Hightouch, where she focuses on how retailers can move beyond fragmented tools to actually control their customer data, decisions, and campaigns — using AI to drive everything from real-time personalization to paid media performance and campaign creation.
Previously, she led product and lifecycle marketing at Better Mortgage, where she saw firsthand how fragmented data and slow execution hold marketing teams back.

As the AVP of Kobie’s award-winning Customer Care Center, Danielle drives the optimization of loyalty-building customer experiences for our clients. With over 25 years of experience, she has spearheaded numerous customer experience transformations, creating scalable processes that result in exceptional consumer engagement.

Danielle is a certified Change Management Practitioner (CMP). Before joining Kobie, she led business process transformation and operational excellence at Catalina Marketing.

As Director of Customer Success, Eir leads the transformation of the Kobie’s Customer Care organization into a modern, digitally enabled loyalty engine. She is the architect of the KCC’s digital vision, overseeing Customer Success, QA/Training, and AI enablement. Her hallmark achievement is the Loyalty Coach, one of the first fully governed AI copilots in a loyalty contact center, deployed across nine programs in just 30 days with enterprise-grade controls for auditability and safety. 

Known for blending disciplined innovation with empathy, Eir empowers agents with tools that build confidence and precision while delivering clients transparent, measurable performance, setting a high bar for human-centered digital transformation.

 

 

Ryan Mitchell is Senior Director of Global Loyalty & Sponsorships at Hertz, where he leads loyalty strategy for Hertz, Dollar, and Thrifty—driving meaningful growth in member enrollment and revenue across all three brands. He also oversees Hertz’s portfolio of high‑profile sponsorships, including global motorsports with FIA WEC, facility naming rights, and endorsement relationships with iconic talent such as Tom Brady.

With more than 18 years of brand marketing experience, Ryan has built and scaled premium brands across restaurants, consumer packaged goods, and global travel. His career spans leadership roles with Ruth’s Chris Steak House, Kraft Foods, Miller Brewing, and Hertz, where he is known for creating strategic partnerships and memorable brand experiences that deliver measurable business impact.

Arnab Goswami is a seasoned leader in digital transformation, customer engagement, and loyalty, with over 24 years of experience across telecom, retail, and media. As Vice President of Customer Engagement & Partnerships at Deutsche Telekom AG, he leads group-wide initiatives and is the driving force behind “Magenta Moments,” the unique cross-border telco engagement program, successfully launched across nine countries in Europe.

Previously, Arnab built and scaled Etisalat’s “Smiles” platform into a major revenue-generating ecosystem. Known for combining strategic vision with execution excellence, he specializes in creating innovative engagement models that drive customer loyalty, unlock new revenue streams, and transform businesses at scale.

Beth Turnbull is the Senior Director of Event Marketing at the UFC, a position she has held for almost 15 years. She first joined the company in February 2002 as a Pay-Per-View marketing lead following several years of experience at Top Rank Boxing. As part of her role at UFC, Beth handles all of the advertising for US domestic live events, specifically as it relates to driving ticket sales, as well as targeted branding and marketing in cities that UFC is visiting. With over two decades of experience at UFC, Beth handles a wide range of various responsibilities, working with almost every department at the company. Under her leadership, UFC Fight Club was changed from a strictly fan orientated site to a complete loyalty and rewards benefit program. Outside of work, Beth has been with her husband Jeff for 25 years, and they spend their time bonding over their mutual love of all things sports and travel.

Kate Kasabian is the Senior Director of Integrated Marketing and Loyalty at Wyndham Hotels & Resorts, where she leads the strategy and execution behind Wyndham Rewards-ranked the #1 hotel loyalty program by USA Today. She is responsible for driving measurable growth in member acquisition, engagement, and direct bookings through innovative, data-driven marketing. Over her 10-year tenure, Kate has built and scaled a high-performing integrated marketing organization spanning Paid Media, Retail, Promotions, Guest Engagement, CRM, and end-to-end strategy. Her work is centered on creating seamless, insight-led experiences that convert travelers into loyal members and maximize long-term customer value. A strong advocate for talent development and cross-functional collaboration, Kate is known for building teams that deliver industry-leading initiatives and business impact. Her leadership continues to advance Wyndham's position as a leader in loyalty, delivering meaningful value to both members and the business. 

As Chief Commercial Officer, Reba is responsible for driving top-line revenue growth while creating new and innovative revenue streams. She oversees product, pricing, merchandising, revenue, retention, and partnerships. Previously, Reba was Chief of Staff and strategic advisor to the CEO. She joined ButcherBox in 2017 from Ernst & Young where she guided clients through change management and organizational design. She earned her B.S. in Accounting and Sociology from Boston College.   

Stephanie is Vice President, Global Direct-to-Consumer at MANSCAPED, where she has led the category creator’s rapid expansion into 40 countries and helped shape a brand that has redefined the men’s grooming category. Responsible for eCommerce, retention, customer experience, and international expansion, Stephanie builds and mentors high-performing, cross-functional teams that translate strategic vision into measurable commercial outcomes. She previously held roles at Golin, Revlon, and Sun Bum, leading global brand and market development initiatives. Stephanie brings deep expertise in scaling DTC businesses, omnichannel transformation, and building resilient teams that deliver results.

Tara Sterger is the Sr. Manager, Loyalty & Subscription at MANSCAPED®, where she has championed the voice of the customer for more than five years. In her role, Tara leads the strategy, development, and optimization of MANSCAPED® Members Only Rewards, the brand’s loyalty and subscription ecosystem – overseeing lifecycle initiatives, member engagement strategy, and program innovation designed to deepen relationships, increase lifetime value, and turn customers into long-term brand advocates. 

With more than 15 years of experience in the customer loyalty space, Tara brings a proven track record of building scalable programs that balance meaningful customer connection with measurable business growth. She is known for her ability to translate customer insights and behavioral data into impactful retention strategies, continuously refining the member experience through testing and personalization. Prior to MANSCAPED®, she served as Sr. Loyalty Marketing Manager at Road Runner Sports, where she helped evolve one of the retail industry's most established membership programs, driving retention, personalization, and omnichannel engagement.  

Jenna O'Connor, CLMPTM is Sr. Director, CRM & Loyalty at GNC where she leads the strategic vision and performance of the company's multi-tier, myGNC Rewards and GNC PRO Access programs, which deliver innovative ways for consumers to be inspired and rewarded for their engagement and loyalty to GNC. Additionally, she leads the company's Customer Lifecycle Marketing strategy, and owned customr channels, with a focus on driving customer retention, reactivation and revenue growth. Jenna has a genuine passion for leveraging data to create meaningful customer journeys that deliver long-term value and lifetime loyalty.