Agenda

Jason Lee is an American businessman and technology entrepreneur. He has dedicated his life to building new technology that empowers low income people to unlock their financial progress. Jason was the founder and CEO of DailyPay — the pioneer in earned wage access — which he started in his basement and grew to become a $2 billion enterprise before he exited in 2022. 

In 2022, Jason founded Salt Labs to empower the same population of people to successfully build savings through its cutting edge technology. Jason sold Salt Labs in 2024 to Chime Financial, where he now serves as Chief of Chime Enterprise. He is an operating partner at Third Prime Capital and serves as an advisor and board member to several early stage technology companies. Jason is a graduate of the University of Pennsylvania and currently resides in New York City with his wife and three children.

Scott Rayburn is Chief Marketing Officer at DataArt, where he leads global marketing efforts across brand, content, digital, and go-to-market strategy. He joined the company in 2023 as VP of Marketing and quickly made an impact, helping evolve DataArt’s messaging, strengthen alignment with sales, and drive demand through smarter, more creative campaigns. In 2025, he stepped into the CMO role to continue scaling the brand and deepening connections with clients around the world.

With nearly 15 years of experience, Scott has led high-performing teams at the intersection of content, strategy, and growth. He brings deep industry knowledge in technology and IT services, especially in areas like AI/ML, data, cloud, and product development. A copywriter at heart, he’s passionate about telling stories that matter, and making sure they drive results.

Before joining DataArt, Scott held various marketing roles at Wizeline, EPAM, Risk Management Association, and Proscia, where he built and scaled content-driven marketing programs that supported rapid growth.

With over 20 years of experience at ExxonMobil Egypt, Karim Nour has held various key positions, including Egypt Head of Loyalty Finished Lubes and Retail Sector Manager, demonstrating a strong commitment to improving business performance and driving sales growth. As Head of Loyalty, He has successfully managed "Mobilawy" Mobil loyalty program, enhancing customer retention and satisfaction through personalized incentives and rewards, and driving significant recurring revenue growth. He has optimized profit performance and enhanced operational excellence across, showcasing skills in strategic planning, sales analysis, team leadership, and effective negotiation.

SVP, Marquita Ferguson manages the Preferred Rewards for Business loyalty program at Bank of America that provides exclusive rewards for business members who deepen their relationship with the bank. She is responsible for managing the rewards lifecycle by developing the program’s overall strategic roadmap and driving tactics to support the program’s business objectives while integrating across multiple product lines and solutions. She leads the annual strategic development and execution of the company’s popular personalized year-end summary rewards videos, and continues to achieve recognition as a Loyalty360 industry leader in B2B rewards programs. In 2023, Marquita received the company’s most prestigious Pinnacle Award for her team’s innovative digital production efforts in support of National Entrepreneur’s Day. She has also made valuable contributions to the bank over the years within the bank’s Digital Marketing division, championing an innovative operational excellence workflow efficiency tool, as well as providing critical marketing support to strained businesses in need during the 2020 Pandemic.

 

Marquita is originally from the Philadelphia area and graduated from Temple University, Magna cum Laude, with a B.A. in Broadcasting & Mass Media.  She is a mother of one and holds a position on the Mentorship Council for Bank of America’s Black Professional Group Charlotte Chapter where she volunteers her time in support of mentorship and career guidance to chapter members.

Jacob is a dynamic business leader and strategist specializing in media, technology, and telecommunications. At TELUS, he leads the teams responsible for content deals, consumer product strategy, and global partnerships. With a proven track record spanning corporate strategy, global deals and partnerships, and product commercialization, Jacob was the visionary for the newly refreshed and national TELUS Rewards loyalty program. Starting with a groundbreaking airline strategic alliance with WestJet, the refreshed TELUS Rewards program includes new partner perks and provides Canadians with more reasons and ways to join, maximizes engagement and value for members, and enhances customer retention.

Digital marketing, eComm and loyalty leader with 20+ years’ experience at Domino's and Tropical Smoothie Cafe. At Tropical Smoothie, Melissa led Loyalty, CRM, 3PD and Digital Listings, growing loyalty by 50% in one year and leading MarTech strategy. She crafted promotions that drove the highest sales days in Tropical Smoothie’s history and drove the app to #1 in Food. At Domino’s, she oversaw one of the largest loyalty programs and implemented the some of the largest eCommerce A/B testing wins in the brand’s history. Melissa also led store tech, including the self-driving pizza delivery test, ordering & check-in kiosks and digital menu boards.

Arapit Patel, Vice President of Loyalty at AARP, is an accomplished technology and product leader with deep expertise in digital strategy, systems integration, and customer engagement platforms. With a background in technology consulting, Arapit has spent a majority of his career guiding organizations through complex transformation efforts—spanning cloud enablement, enterprise application development, and business-critical integrations.

A pivotal move to a smaller firm led Arapit to AARP, where he was recruited to lead the technical build-out of the AARP Rewards Loyalty Program. After successfully delivering the program’s digital infrastructure and launching it to millions of members, Arapit officially joined AARP to oversee the Rewards program. Under his direction, the program has evolved into a key engagement engine—driving member value, member retention, and digital innovation.

Chad is a visionary retail leader with over 20 years of experience across companies such as American Eagle, Aerie, Target, CVSHealth and Catalina Marketing. Today, Chad is focused on maximizing customer value through the Real Rewards Loyalty Program, integrated Credit Card portfolio and Customer Analytics. This focus spans brands, countries and channels to unlock new ways to engage the member base to fuel retention and customer lifetime value. 

Glenda Gabriel is an executive at Bank of America in the Employee Banking & Investments organization. She is the Head of Employee Financial Services. In this capacity, Glenda is part of the Enterprise focus on emotional, physical, and financial wellness. Glenda leads the comprehensive strategic effort to connect clients, employees and retirees with financial education, solutions, resources, and tools to help empower them to achieve their life priorities at every life stage.
 
Glenda joined Bank of America in 2006. Prior to her current role, Glenda led Neighborhood Lending, a team dedicated to developing strategies and identifying opportunities to increase homeownership, inclusive of first-time homebuyers. She led the collaboration with national partners to deliver consumer education, homeownership programs and services across the enterprise. She has also held leadership roles covering strategies to deliver exceptional client care and solutions.
 
Glenda graduated from the University of California, Berkeley, and obtained her Master of Business Administration (MBA) and Bachelor of Science from the Haas School of Business.
 
Glenda has served on numerous local and national boards, including serving as the former Chair of the Girl Scouts, Hornets’ Nest Council. Glenda is currently serving on the National Association of Mental Health (NAMI Charlotte), Board of Directors, and is the Vice President.
 
Glenda resides in Waxhaw, North Carolina with her husband, an attorney. Glenda and her husband have four adult children who live across the United States.

 

As Head of Global Benefits, Kate works to provide competitive benefits that help make Bank of America a great place to work while supporting the diverse needs of our teammates globally.  She is responsible for delivering physical, emotional, and financial benefits and wellness programs including, healthcare plans and accounts, Employee Assistance Program, time away, education benefits, the employee discount program and much more. 
 
Prior to this role, Kate led Life Event Services (LES), a team dedicated to supporting employees and their families during major life events by providing personalized connections to resources and benefits, leveraging experts inside and outside the company.  The team supports employees, retirees and their family members on a wide range of needs such as survivor support, domestic violence, specialized leaves, natural and man-made disasters, retirement, transition related to military service and other major life events.  During the pandemic, the team expanded its support to serve as a human connection to teammates through care, compassion, and empathy. 
 
Kate joined Bank of America in 2008 as part of the Global Human Resources (GHR) Development Program. Kate has held HR generalist roles supporting the bank’s Risk, Compliance, Marketing, Legal, and Corporate Audit and Credit Review functions.  Kate also previously served as the HR Executive for the Local Markets Organization and led the Market HR network across the U.S. 
 
Prior to joining Bank of America, Kate led a team of researchers at the Corporate Executive Board (now Gartner) managing cross-industry client relationships through customized research support and consultative insight on HR topics and issues. 
 
Kate graduated from Wake Forest University with a Bachelor of Arts degree in Communication and obtained her Master’s in Business Administration from George Washington University.
 
Kate is a board member of the Alexander Youth Network, the ERISA Industry Committee and the American Benefits Council Policy Committee.  She and her husband, Ben, reside in Charlotte, NC and have two sons, Matthew and Luke.
 

Jessica Starnes is the Director of Loyalty at Weigel’s, where she leads one of the most successful convenience retail rewards programs in the country. With a sharp focus on customer engagement, data-driven strategy, and seamless digital experiences, Jessica has been instrumental in transforming loyalty from a transactional tool into a cornerstone of Weigel’s growth. Her impact hasn’t gone unnoticed—Jessica is a two-time Top Women in Convenience (TWIC) honoree, having earned both the Rising Star and Senior Level Leader awards. Most recently, she was named the 2025 Category Manager of the Year for Loyalty, a reflection of her ability to blend innovation with measurable business results. Under her leadership, Weigel’s has achieved record-breaking loyalty penetration and built high-impact programs like “100 Days of Summer” and exclusive NIL partnerships that emotionally connect with customers. From acquisition to retention, Jessica’s strategy is rooted in making every interaction meaningful—translating into stronger brand loyalty and increased customer frequency. Jessica’s cross-functional approach ensures loyalty touches every part of the business—from merchandising to marketing to operations. A trusted voice in the industry, she continues to set the standard for customer-first innovation while building scalable platforms that drive long-term growth. She is a Certified Loyalty Marketing Professional, holds a NACS Category Management Certification, and a Bachelor's degree from the University of Tennessee.
 

Abbey is a retail marketing professional who has spent the last 10 years finding new and exciting ways to engage and delight customers – from grassroots strategy to national activations, resulting in tens of thousands of inspired participants. Most recently, she turned her efforts to revamping Fleet Feet’s national loyalty program and launched Fleet Feet Milestones in July 2024. Abbey is a Certified Loyalty Marketing Professional through the Loyalty Academy. She earned her undergraduate degree from the University of Pittsburgh and currently resides in North Carolina with her husband. When she’s not working on new campaigns to nurture customers, you can find Abbey outside ticking another U.S. National Park off the list (she aims to visit them all!) or volunteering with her local Woman’s Club.

Alaina Camsell-Schafer is the Manager of Loyalty Marketing at SIGA, where she leads the strategy and execution of the SIGA Rewards program. With over 20 years of experience in customer engagement, marketing, and operations, Alaina specializes in transforming data into strategies that enhance the player journey and drive measurable results. She played a key role in launching SIGA Rewards in 2024, overseeing its successful rollout across all seven casino properties.

Before joining SIGA, Alaina spent six years with the Jim Pattison Children’s Hospital Foundation, where she contributed to the successful opening of Saskatchewan’s first dedicated children’s hospital. Her work focused on donor engagement, campaign coordination, and community-based fundraising efforts that helped bring this transformational project to life.

Alaina’s career is grounded in building meaningful relationships—whether with donors, players, or teams—and she brings a people-first, purpose-driven approach to everything she does.

Aly Blawat is an accomplished CX leader with over 15 years of experience in developing and executing customer-centric strategies that drive business growth. As the Senior Director of Customer Strategy at Blain's Farm & Fleet, she has successfully led various initiatives to enhance customer engagement, loyalty, and personalization. Aly oversees customer research, insights, analytics, loyalty, personalization strategy, and customer growth initiatives at Blain's. She has held positions in Marketing, Loyalty, Ecommerce and Customer Experience with Kohl's and Harley Davidson Motor Company prior to Blain's. 

Chad is a visionary retail leader with over 20 years of experience across companies such as American Eagle, Aerie, Target, CVSHealth and Catalina Marketing. Today, Chad is focused on maximizing customer value through the Real Rewards Loyalty Program, integrated Credit Card portfolio and Customer Analytics. This focus spans brands, countries and channels to unlock new ways to engage the member base to fuel retention and customer lifetime value. 

Pablo Sordo is a senior executive with 20+ years of experience leading strategy, business development, and marketing across global organizations in the aviation, agribusiness, and consulting sectors. Proven ability to design and scale transformative initiatives, such as Doters, VivaAerobus’ loyalty program, which reached over 8 million members and achieved financial break-even in two years. Known for a results-oriented leadership style, strong analytical capabilities, and cross-functional collaboration that drives sustainable growth.

Arnab Goswami is an accomplished leader in loyalty, customer value management (CVM), and
engagement strategy, with over 15 years of experience across telecom, retail, and media
industries. As Vice President of Content, Engagement & Partnerships at Deutsche Telekom
Europe, Arnab plays a pivotal role in reshaping how the brand engages with millions of
customers across Europe through innovative loyalty solutions.

A key architect behind the launch of Magenta Moments — Deutsche Telekom’s groundbreaking
cross-border lifestyle engagement program — Arnab has been instrumental in pioneering a shift
from traditional transactional loyalty to emotionally driven customer connections.
 
Within just 18 months of launch, Magenta Moments has expanded to 8 markets, attracted over 6.3 million members, enabled 47 million transactions, and partnered with over 3,500 brands across Europe. Under Arnab’s leadership, the program introduced Hearts, a gamified engagement currency rewarding both digital and lifestyle behaviors. This initiative has significantly boosted customer frequency (+70% app visits), improved satisfaction (+16 rNPS), reduced churn (-45%), and increased ARPU (+53%).

Arnab’s philosophy centers on delivering loyalty as a digitally immersive, gamified, and
emotionally resonant experience. By integrating thousands of partnerships, gamified journeys,
and contextual personalization into Deutsche Telekom’s digital ecosystem, he continues to drive sustainable growth, new revenue streams, and brand affinity at scale.

Known for his collaborative approach, strategic foresight, and passion for innovation, Arnab is
shaping the future of loyalty by blending customer-centricity with next-generation digital
engagement.
 

With over 11 years’ experience in loyalty partnerships, Jillian leads the Global Retail and Lifestyle
Partner Strategy for Emirates Skywards, the loyalty programme of the world’s largest international
airline. In this role, she drives member acquisition and engagement through a diverse portfolio of
strategic partnerships - ranging from luxury brands to everyday retail.

A proven leader in global loyalty strategy, Jillian has built and scaled high-impact collaborations that
deliver value to members while contributing to Emirates Skywards commercial growth. Aligning
with brands that span multiple customer touchpoints, creating compelling everyday opportunities
for members to earn and spend Skywards Miles, deepening loyalty and enhancing the overall
customer experience.

Focused on innovation and long-term value, Jillian continues to shape the future of loyalty through
integrated, cross-industry initiatives that reflect evolving consumer behaviour and deliver
measurable business outcomes.