The Loyalty360 Awards
Loyalty360, The Association for Customer Loyalty, is proud to share the winners of the 2023 Loyalty360 Awards, which were announced on May 10 during Loyalty360’s Loyalty Expo in Orlando, Florida. The awards recognize brands that are building stronger and deeper loyalty with their customers in a proactive, meaningful, and—most importantly—measurable way. Loyalty360 awarded finalists in 15 categories, each representing a key facet of a brand’s customer loyalty focus.
Winners for the Loyalty360 360 Degree Awards—Supplier, Brand, and Champion of Customer Loyalty—were also announced during the ceremony.
The 360 Degree Awards recognize the brands and suppliers with the best overall weighted average finishes across multiple categories and the suppliers that had multiple clients compete in the finalist presentations.
New for 2023, the Champion of Customer Loyalty Awards are special recognitions presented to individuals who have made outstanding contributions to the customer loyalty and experience industry.
The winners of the 2023 Loyalty360 Awards are as follows:
B2B Customer Loyalty
- Platinum: Signia
- Gold: Bank of America
- Silver: Aristocrat
- Bronze: Verizon
Brand-to-Brand Partnerships
- Platinum: SCENE+
- Gold: TELUS
- Silver: Bal Harbour Shops ACCESS
- Bronze: Parkland
- Honorable Mention: Sleep Number
Corporate Social Responsibility
- Platinum: TELUS
- Gold: Giant Food
- Silver: Tim Hortons
- Bronze: Kampgrounds of America
- Honorable Mention: Bal Harbour Shops ACCESS
Creative Campaign and Communications
- Platinum: Certified Angus Beef
- Gold: Blaze Pizza
- Silver: Amtrak
- Bronze: Accor
- Honorable Mention: Ally Financial
Customer Analytics, Insights, and Metrics
- Platinum: LEGO
- Gold: Thriftbooks
- Silver: Margaritaville
- Bronze: AMC Theatres
- Honorable Mention: Noodles and Company
Customer Experience Strategy
- Platinum: Blue Buffalo
- Gold: Victoria’s Secret
- Silver: SCENE+
- Bronze: Cinergy Entertainment
Customer Loyalty Innovation and Transformation
- Platinum: Tim Hortons
- Gold: Vivid Seats
- Silver: NFL
- Bronze: MGM Resorts International
- Honorable Mention:
Sonesta International Hotels
Customer Loyalty Strategy
- Platinum: Wawa
- Gold: Donatos
- Silver: SCENE+
- Bronze: Bank of America
- Honorable Mention: DraftKings
Employee Engagement & Impact
- Platinum: Bank of America
- Gold: Empire Company Ltd.
- Silver: IKEA Canada
- Bronze: Donatos
- Honorable Mention: Certified Angus Beef
Loyalty Program Design
- Platinum: Giant Food
- Gold: Progressive
- Silver: MGM Resorts International
- Bronze: Parkland
- Honorable Mention: Sleep Number
Offer, Incentive, and Reward Design
- Platinum: LEGO
- Gold: Ford
- Silver: Kampgrounds of America
- Bronze: Signia
Technology & Trends
- Platinum: 7-Eleven
- Gold: Hilton
- Silver: Travelers Insurance
- Bronze: PDQ Restaurants
360 Degree (Supplier)
- Platinum: Brierley
- Gold: Kobie
- Silver: Brandmovers
- Bronze: Cheetah Digital by Marigold
- Honorable Mention: Bounteous
360 Degree (Brand)
- Platinum: Bank of America
- Gold: LEGO
- Silver: SCENE+
- Bronze (TIE): TELUS and Giant Food
Champion of Customer Loyalty
- Tom Madden, Managing Partner, Loyalty and CRM, ICF Next
- Don Smith, Global Consulting Officer & CMO (US/Europe), Brierley | Capillary
About Loyalty360
Loyalty360 is the only objective community for customer loyalty, which seeks to encourage dialogue among industry leaders. Through a unique blend of content, collaboration, and diverse learning opportunities, we’ve created a network of brands and technology providers representing some of the best voices that the customer loyalty industry has to offer. Visit us at Loyalty360.org or follow us on Twitter @Loyalty360.
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Loyalty360 Announces Winners for 2022 Loyalty360 Awards at Loyalty Expo
Award finalists presented for the final judging round during Loyalty360’s Loyalty Expo in Charlotte
Loyalty360, The Association for Customer Loyalty, is proud to share the winners of the 2022 Loyalty360 Awards, which were announced on September 20 during Loyalty360's Loyalty Expo in Charlotte, North Carolina. The awards recognize brands that are building stronger and deeper loyalty with their customers in a proactive, meaningful, and—most importantly—measurable way. Loyalty360 awarded finalists in ten categories, each representing a key facet of a brand’s customer loyalty focus.
Winners for the Loyalty360 360 Degree Awards were also announced during the ceremony. These awards recognize the brands and suppliers with the best overall weighted average finishes across multiple categories and the suppliers that had the highest weighted average client or multiple clients finished across categories.
The winners of the 2022 Loyalty360 Awards are as follows:
B2B Customer Loyalty
Platinum: Signia US
Gold: Bank of America
Silver: Aristocrat
Bronze: Avnet
Honorable Mention: Aquatrols
Customer Loyalty Innovation and Transformation
Platinum: Del Taco
Gold: Chipotle Mexican Grill
Silver: SCENE+
Bronze: Wyndham Hotels & Resorts
Honorable Mention: European Wax Center
Program Partnerships
Platinum: Bal Harbour Shops
Gold: Floor and Decor
Silver: Wyndham Hotels & Resorts
Bronze: SCENE+
Honorable Mention: Bank of America
Customer Insights & Metrics
Platinum: Sleep Number
Gold: Johnson & Johnson
Silver: Papa John’s
Bronze: TELUS
Creative Campaign
Platinum: MGM Resorts International
Gold: AMC Theatres
Silver: Giant Food
Bronze: Sleep Number
Honorable Mention: Dave & Buster’s
Customer Loyalty Strategy
Platinum: Blue Buffalo
Gold: Wawa
Silver: Urban Outfitters
Bronze: ExxonMobil
Honorable Mention: Hibbett City|Gear
Loyalty Program Design
Platinum: Adidas
Gold: Bank of America
Silver: McDonald’s
Bronze: Caesars Entertainment
Honorable Mention: Ally Financial
Technology and Trends
Platinum: Ooredoo Qatar
Gold: Goodcents
Silver: Wawa
Bronze: Adidas
Honorable Mention: Caesars Entertainment
Incentive and Reward Design
Platinum: Chipotle Mexican Grill
Gold: MOL Group
Silver: Chico’s FAS
Bronze: Certified Angus Beef
Honorable Mention: TELUS
Social Impact and CSR
Platinum: Tim Horton’s
Gold: The Vitamin Shoppe
Silver: Floor and Decor
Bronze: TELUS
Honorable Mention: Ally Financial
360 Degree (Supplier)
Platinum: Brierley
Gold: Brandmovers
Silver: Augeo
Bronze: SessionM
Honorable Mention: Clutch
360 Degree (Brand)
Platinum: Bank of America
Gold: Adidas
Silver: TELUS
Bronze: Floor and Decor
Honorable Mention (tie): SCENE+, and Wyndham Hotels & Resorts
Congratulations to all of this year’s winners! For more information on Loyalty Expo or the Loyalty360 Awards, contact Loyalty360.
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Loyalty360, The Association for Customer Loyalty, is proud to share the winners of the 2021 Loyalty360 Awards, which were announced on October 27 during Loyalty360's Loyalty Expo in Charlotte, North Carolina. The awards recognize brands that are building stronger and deeper loyalty with their customers in a proactive, meaningful, and—most importantly—measurable way. Loyalty360 awarded finalists in fifteen categories, each representing a key facet of a brand’s customer loyalty focus.
Winners for the Loyalty360 360 Degree Awards were also announced during the ceremony. These awards recognize the brands with the best overall weighted average finishes across multiple categories and the suppliers that had the highest weighted average client or multiple client finishes across categories.
The winners for the 2021 Loyalty360 Awards are as follows:
B2B Customer Loyalty
Platinum: Bank of America
Gold: The Home Depot
Silver: Verizon
Bronze: Crunch Fitness
Innovation in Personalization
Platinum: Tim Hortons
Gold: SCENE
Silver: Bank of America
Bronze: Michaels
Customer Loyalty Innovation and Transformation
Platinum: Hertz
Gold: Chipotle
Silver: Air Canada
Bronze: Foot Locker
Program Partnerships
Platinum: Ooredo Qatar
Gold: Ally Financial
Silver: Bal Harbour Shops
Bronze: Wyndham Hotels & Resorts
Honorable Mention: Vitamin Shoppe
Employee Engagement and Impact
Platinum: Best Western
Gold: Otterbox
Silver: Rexall
Bronze: Overstock
Customer Insights & Metrics
Platinum: Michaels
Gold: American Eagle Outfitters
Silver: Wawa
Bronze: Johnson & Johnson
Creative Campaign
Platinum: Best Western
Gold: American Eagle Outfitters
Silver: Wyndham Hotels & Resorts
Bronze:
Galerija Belgrade
Customer Loyalty Strategy
Platinum: Tim Hortons
Gold: Del Taco
Silver: Lenovo
Bronze: Caesars Entertainment
Honorable Mention: American Eagle Outfitters
Loyalty Program Design
Platinum: Ford
Gold: Wyndham Hotels & Resorts
Silver: The North Face
Bronze: Caesars Entertainment
Technology and Trends
Platinum: 7-Eleven
Gold: Metrolink
Silver: Certified Angus Beef
Bronze: Ally Financial
Honorable Mention: Overstock
Incentive and Reward Design
Platinum: Lincoln
Gold: Shell
Silver: LG
Bronze: Foot Locker
Honorable Mention: Price Chopper
Social, Community, and Customer Advocacy
Platinum: Certified Angus Beef
Gold: Ally Financial
Silver: Intesa Sanpaolo
Bronze: Price Chopper
Social Impact and CSR
Platinum: New Seasons Market
Gold: 7-Eleven
Silver: Sleep Number
Bronze: TELUS
CX Strategy
Platinum: Sleep Number
Gold: XL Axiata
Silver: Vitamin Shoppe
Bronze: TELUS
Honorable Mention: SCENE
Mobile-First Customer Experience
Platinum: Ford
Gold: 7-Eleven
Silver: El Pollo Loco
Bronze: Woolworths
Honorable Mention: 7 Leaves
360 Degree (Supplier)
Platinum: The Lacek Group
Gold: Brierley
Silver: Cheetah Digital
Bronze: Clutch
360 Degree (Brand)
Platinum (Tie): Ford, Tim Hortons, and Best Western
Bronze: 7-Eleven
Congratulations to all of this year’s winners! For more information on Loyalty Expo or the Loyalty360 Awards, contact Loyalty360.
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Loyalty360, the association for customer loyalty, has announced the winners of the 2020 Loyalty360 Awards, on December 8 during a virtual ceremony. The awards recognize brands that build more robust and deeper loyalty with their customers in a proactive, meaningful, and—most importantly—measurable way. Loyalty360 awarded finalists in 13 individual categories, representing a vital facet of a brand's customer loyalty focus.
Winners for the Loyalty360 360 Degree Awards were also announced during the ceremony. These awards recognize brands with the best overall weighted average finishes across multiple categories, along with the suppliers that had the highest weighted average client or multiple client finishes across categories.
The winners for the 2020 Loyalty360 Awards are:
B2B Customer Loyalty:
• Platinum: Floor & Decor (in partnership with Augeo)
• Gold: Ally Financial
• Silver: Essilor of America (in partnership with Brierley)
• Bronze: Bank of America
Innovation in Corporate Social Responsibility:
• Platinum: Air Canada
• Gold: TELUS (in partnership with Aimia)
• Silver: AARP (in partnership with Merkle)
• Bronze: Caesars Entertainment
Business Transformation:
• Platinum: Wawa
• Gold: The GIANT Company
• Silver: SCENE (in partnership with Elemental)
• Bronze: Air Canada
Customer Engagement & Advocacy:
• Platinum: Chipotle
• Gold: Ally Financial
• Silver: Veggies Made Great (in partnership with Vesta)
• Bronze: Vans (in partnership with Cheetah Digital)
• Honorable Mention: Best Western Hotels & Resorts
Customer Insights & Metrics:
• Platinum: Wyndham Hotels & Resorts
• Gold: Caesars Entertainment
• Silver: Donatos Pizza (in partnership with Cheetah Digital)
• Bronze: Black Star Burger (in partnership with Loyalty Plant)
• Honorable Mention: Hibbett Sports
Employee Engagement & Impact:
• Platinum: Hannaford Brothers Company
• Gold: Overstock
• Silver: The GIANT Company
• Bronze: Best Western Hotels & Resorts
• Honorable Mention: Sleep Number
• Honorable Mention: Sodexo
Program Partnership:
• Platinum: Verizon
• Gold: Floor & Decor (in partnership with Augeo)
• Silver: Sony Rewards
• Bronze: Best Western Hotels & Resorts
• Honorable Mention: Fido Wireless (in partnership with Prizelogic)
Incentive and Reward Design:
• Platinum: LEGO (in partnership with Oracle)
• Gold: The Vitamin Shoppe
• Silver: American Eagle Outfitters
• Bronze: Wyndham Hotels & Resorts
• Honorable Mention: Vans (in partnership with Cheetah Digital)
• Honorable Mention: Shell (in partnership with Wunderman Thompson)
Loyalty Program Design:
• Platinum: 19 Crimes Wine (in partnership with Prizelogic)
• Gold: Verizon
• Silver: Giant Food
• Bronze: Atlantic Lottery Corporation (in partnership with Splash Dot)
Creative Campaign:
• Platinum: Chipotle
• Gold: SCENE (in partnership with Elemental)
• Silver: Sleep Number
• Bronze: American Eagle Outfitters
• Honorable Mention: TELUS (in partnership with Aimia)
Customer Loyalty Strategy:
• Platinum: 7-Eleven
• Gold: Bank of America
• Silver: T-Mobile (in partnership with The Marketing Store)
• Bronze: Porsche Cars North America
Technology and Trends:
• Platinum: Ally Financial
• Gold: 7-Eleven (in partnership with Loyalty Methods)
• Silver: Overstock
• Bronze: Caesars Entertainment
CX Strategy:
• Platinum: Wyndham Hotels & Resorts
• Gold: Domino's
• Silver: 7-Eleven
• Bronze: T-Mobile (in partnership with The Marketing Store)
• Honorable Mention: Hibbett Sports
360-Degree (Supplier Partner):
• Platinum: Cheetah Digital
• Gold: Prizelogic
• Silver: The Lacek Group
• Bronze: Augeo
360-Degree (Brand):
• Platinum: Wyndham Hotels & Resorts
• Gold: Ally Financial
• Silver: 7-Eleven
• Bronze: (Tie) Floor & Decor and Verizon
Congratulations to all of this year's Loyalty360 Award winners. For more information about the Loyalty360 Awards or Loyalty Expo, contact carlystemmer@loyalty360.org.
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Loyalty360, The Association for Customer Loyalty, is proud to share the 2019 Loyalty360 Award winners, which were announced on May 22nd during Loyalty360's Loyalty Expo in Charlotte. The awards recognize brands that are building stronger and deeper loyalty with their customers in a proactive, meaningful, and—most importantly—measurable way. Loyalty360 awarded finalists in twelve categories, each representing a key facet of a brand’s customer loyalty focus. Additionally, winners for the Loyalty360 360 Degree Awards were also announced during the ceremony.
Earlier this spring, four brand finalists for each category were chosen by a board of judges comprised of Loyalty360 members, representing some of the top minds in customer loyalty. During the conference, each of the selected finalists delivered a short presentation on their brand’s award entry, after which conference attendees voted for what they felt represented platinum, gold, silver, and bronze winners in each category.
The winners for the 2019 Loyalty360 Awards are as follows:
B2B Customer Loyalty
Platinum: Thermo Fisher Scientific
Gold: Floor and Decor
Silver: InterContinental Hotels Group (IHG)
Bronze: Hilton
Creative Campaign
Platinum: Domino’s
Gold: Ally Financial
Silver: Mountain Dew
Bronze: Sony Rewards
Customer Loyalty Strategy
Platinum: Sunglass Hut
Gold: Sumo Sushi & Bento
Silver: Overstock.com
Bronze: Wyndham Hotels & Resorts
CX Strategy
Platinum: Sugarfina
Gold: Tarte Cosmetics
Silver: Caesars Entertainment
Bronze: MGM Resorts International
Employee Engagement
Platinum: Omni Hotels and Resorts
Gold: MGM Resorts International
Silver: Overstock.com
Bronze: Sodexo
Incentive and Reward Design
Platinum: Verizon Wireless
Gold: Mountain Dew
Silver: Wyndham Hotels & Resorts
Bronze: TELUS
Influencer Marketing
Platinum: InterContinental Hotels Group (IHG)
Gold: The Vitamin Shoppe
Silver: Sleep Number
Bronze: Dollar Car Rental
Loyalty Program Design
Platinum: DSW
Gold: Cinemark
Silver: Food Lion
Bronze: Break Time
Metrics and Measurement
Platinum: Caesars Entertainment
Gold: McClatchy
Silver: Sodexo
Bronze: Accor
Social Impact
Platinum: Food Lion
Gold: DSW
Silver: Ally Financial
Bronze: Erie Insurance
Program Partnership
Platinum: Verizon Wireless
Gold: Sleep Number
Silver: Ally Financial
Bronze: Celebrity Cruises
Technology and Trends
Platinum: 7-Eleven, Inc.
Gold: Caesars Entertainment
Silver: Hertz
Bronze: Zumiez
360 Degree Vendor
Platinum: Crowdtwist
Gold: The Lacek Group
Silver: Lenati
Bronze: PrizeLogic
360 Degree Brand
Platinum: Verizon
Gold: DSW
Silver: Caesars Entertainment
Bronze: Food Lion
Congratulations to all of this year's Loyalty360 Award winners. For more information about the Loyalty360 Awards or Loyalty Expo, contact carlystemmer@loyalty360.org.
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During the 2018 Loyalty Expo, Loyalty360 recognized the winners of the 2018 Loyalty360 Customer Loyalty360 Awards.
The complete list of winners of this year's awards are as follows:
Employee Engagement
Platinum: Vans
Gold: GameStop
Silver: InterContinental Hotels Group
Bronze: Caesars Entertainment
Technology & Trends
Platinum: Ally Financial
Gold: Best Buy Canada
Silver: Balance Grille
Bronze: Adore Me
Customer Analytics & Data
Platinum: FedEx
Gold: Adore Me
Silver: Sleep Number
Bronze: USA Today
Program Partnership
Platinum: American Family Insurance
Gold: Caesars Entertainment
Silver: SCENE
Bronze: Shangri-La Hotels
Loyalty/Reward Program Design
Platinum: Minneapolis Institute of Art
Gold: FedEx
Silver: Cooper’s Hawk Winery & Restaurants
Bronze: Galderma
Creative Campaign
Platinum: Domino’s
Gold: InterContinental Hotels Group
Silver: SCENE
Bronze: Celebrity Cruises
360-Degree Award - Vendor
Platinum: Optimove
Gold: Lenati
Silver: TLC Marketing
Bronze: Brierley + Partners
360-Degree Award - Brand
Platinum: FedEx
Gold: InterContinental Hotels Group
Silver: SCENE
Bronze: Caesars Entertainment
A special thanks to our panel of esteemed judges:
Lonnie Mayne - Red Shoes Living
Margie Kupfer - 3C Interactive
Erik Aiple - Collette
Paul Costello - SessionM
Bob Macdonald - Bond Brand Loyalty
Pam Spier - Lenati
Erin Raese - Aimia
Art Souza - Zylotech
Mairead Ridge - Crowdtwist
Michael Nelson - bLoyal
Jeff Sopko - Baesman
Brad Marg - Stellar Loyalty
Michela Baxter - HelloWorld
Jeremy Brooks - StrayBoots
Joe Doran - Persuade Loyalty
Lou Ramery – East|West Marketing
Tom Haley - Cloud Union
Jarred Thomas - Zendesk
Jonathan Seabolt - LoyaltyEdge
David Andreadakis - Kobie
Daniel Kahan - W. Capra Consulting
Adam Craig - Deluxe
Tamara Oliverio - Epsilon
2017 Customer Loyalty Awards Results
After deliberation by an objective judging panel of top-level customer loyalty executives, the finalists for the 2017 Loyalty360 Award have been announced. Each of these brands has demonstrated excellence in at least one of six categories, and together comprise a snapshot of the innovators looking to usher in a new era of customer experience, loyalty, and engagement.
“The Loyalty360 Awards are designed to recognize those brands that truly understand the complexities behind our changing industry,” said Mark Johnson, CEO of Loyalty360. “We’re incredibly proud of both the judges and finalists for the work they do in driving customer loyalty forward and look forward to seeing who takes home the top prize next month in Orlando.”
Winners were announced as part of Loyalty Expo 2017, May 2-4 at Caribe Royale in beautiful Orlando, Florida.
And the 2017 Winners are:
360-Degree Award
Platinum - Caesars Entertainment
Gold - Barclaycard
Silver - Deutsche Telekom AG
Bronze - Celebrity Cruises
Loyalty & Rewards Program
Platinum: Heathrow Airport
Gold: Barclaycard
Silver: The North Face
Bronze: Pizza Hut
Technology & Trends
Platinum: Caesars Entertainment
Gold: Nissan
Silver: GameStop
Bronze: Ryder
Customer Experience & Engagement
Platinum: Celebrity Cruises
Gold: Caesars Entertainment
Silver: Ubisoft
Bronze: Deutsche Telekom AG
Customer Insights
Platinum: Chicken Salad Chick
Gold: Caesars Entertainment
Silver: Arkansas Blue Cross Blue Shield
Bronze: Dell Technologies
Creative Campaign
Platinum: Royal Caribbean
Gold: Domino's
Silver: Marvel
Bronze: Citizens Bank
Measurement
Platinum: Barclaycard
Gold: KKBOX
Silver: InterContinental Hotels Group
Bronze: Deutsche Telekom AG
Special thanks to our 2017 judges:
Jeff Sopko - Baesman
Lonnie Mayne - Red Shoes Living
Joe McClure - Montrose Travel
Chris Martin - Montrose Travel
Bob Macdonald - Bond Brand Loyalty
Margie Kupfer - 3C Interactive
Clay Walton-House - Lenati
Thomas Patchin - House Advantage
Tom Beauchamap - House Advantage
Carlos Dunlap-Beard - Snipp
Rhonda Basler - Hallmark Business Connections
Len Llaguno - Willis Towers Watson
Danika Hoffmann - The Lacek Group
Cassie Boutelle - FIS
Laura Hewitt - Kobie Marketing
David Andreadakis - Kobie Marketing
Narina Sippy - Stellar Loyalty
Brad Marg - Stellar Loyalty
Jonathan Seabolt - Loyalty Edge
Trisha Asgeirsson - MasterCard
Kelly Crerar - IC Group
Anthony Aguiar - IC Group
Michelle Andre - Virtual Incentives
Mairead Ridge - CrowdTwist
Doug Carlson - Parascript
Scott Wallace - Deluxe
2016 Customer Loyalty Awards Results
A field of 17 brands, representing the cutting edge in customer loyalty, is set to compete in the 3rd annual Loyalty360 Awards. The awards, which recognize the innovation and effectiveness of the world’s best customer loyalty strategies, will be presented during a special luncheon at the 9th Annual Loyalty Expo, presented by Loyalty360 – The Association for Customer Loyalty. The event will be held May 24th-26th, 2016, at the DoubleTree Universal in Orlando, Florida.
New in 2016, finalists were determined by judges from some of the most respected technology and loyalty solution suppliers, while winners will be chosen at the Loyalty Expo by the collective voice of expo attendees, a group consisting of brands across a wide spectrum of industries represented at the 2016 Loyalty Expo.
And the 2016 Winners are:
360-Degree Award
Platinum: San Francisco 49ers
Gold: Kellogg's
Silver: Dell
Bronze: Global Hotel Alliance
Loyalty & Rewards Program
Platinum: GameStop
Gold: Global Hotel Alliance
Silver: Kellogg's
Bronze: Dell
Customer Experience & Engagement
Platinum: Dell
Gold: San Francisco 49ers
Silver: BlueCross BlueShield of South Carolina
Bronze: InterContinental Hotels Group
Customer Insights
Platinum: Wyndham Rewards
Gold: Thrivent
Silver: Kellogg's
Bronze: InterContinental Hotels Group
Measurement
Platinum: Dunkin' Brands
Gold: Ryder
Silver: Kellogg's
Bronze: InterContinental Hotels Group
Technology & Trends
Platinum: Hilton HHonors
Gold: Caesars Entertainment Corporation
Silver: San Francisco 49ers
Bronze: Kellogg's
Creative Campaign
Platinum: Arby's
Gold: InterContinental Hotels Group
Silver: Global Hotel Alliance
Bronze: Dell
2015 Loyalty360 Awards:
The winners of the 2015 Loyalty360 Awards were presented at Loyalty360’s 8th annual Loyalty Expo at the Loews Royal Pacific Resort at Universal Orlando.
Many of the world’s leading CPG, retail, travel, hospitality, restaurant and financial services companies entered to win this prestigious industry award. The winners were selected from among five categories of excellence and for two overall North American and International “360-Degree Loyalty Awards.”
And the 2015 Winners are:
360-Degree Award:
Platinum: Best Western Hotels
Gold: Global Hotel Alliance's DISCOVERY
Silver: Sam's Club MasterCard 5-3-1 Cash Back
Bronze: Orange Leaf
International 360-Degree Award:
- Platinum: Flying Blue
- Gold: Vodafone Turkey's Avantaj Cepte
- Silver: Vodafone Turkey's KaraKartal
- Bronze: The Saudi Investment Bank
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Best Creative Campaign:
- Platinum: Raley’s Family of Fine Stores
- Gold: Best Western Hotels
- Silver: HON
- Bronze: Sam's Club MasterCard 5-3-1 Cash Back
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Best Use of Customer Insight or Voice of the Customer:
- Platinum: Best Western Hotels
- Gold: The Coca-Cola Company's My Coke Rewards for Schools
- Silver: HON
- Bronze: Global Hotel Alliance's DISCOVERY
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Best Customer Experience & Engagement:
- Platinum: Global Hotel Alliance's DISCOVERY
- Gold: AARP's Rewards for Good
- Silver: Sam's Club MasterCard 5-3-1 Cash Back
- Bronze: Orange Leaf
-
Best Use of Technology and Trends in Loyalty Marketing:
- Platinum: Freshii
- Gold: Best Western Hotels
- Silver: Wells Fargo
- Bronze: Thanks Again
-
Best Loyalty or Rewards Program:
- Platinum: Air Canada
- Gold: Caesars Entertainment's Total Rewards Social
- Silver: Bavarian Inn
- Bronze: Recyclebank
2015 Loyalty360 Awards judges, in no particular order:
Michael Hemsey | President | Kobie Marketing
Jane Ricciardelli | Chief Marketing Officer | Exchange Solutions
Brad Marg | COO | Clutch
Narina Sippy | Chief Marketing Officer | Stellar Loyalty
Luc Garneau | VP of Strategic Consulting services | Data Candy
Sue Yasav | Research Insights Leader | Synchrony Financial
David Hess | Head of Analytics | Emnos
Debora Haskel | VP Marketing | IWCO Direct
David Hargreaves | Chief Client Officer | Snipp!
Scott Wallace | Vice President Marketing | Deluxe Corp
Barb Olson | Senior Vice President, Loyalty & 1:1 Solutions | Cogensia
Bob Macdonald | President and CEO | Bond Brand Loyalty
Misia Tramp | Executive Vice President, Insights & Innovation Practice | Tahzoo
Nancy Porte | Vice President of Customer Experience | Verint
2014 Loyalty360 Awards
Congratulations to the winners of the inaugural Loyalty360 Awards presented March 17 at Loyalty360’s 7th Annual Loyalty Expo at the Hyatt Grand Cypress in Orlando, Florida. Thirty-five finalists representing some of the world’s top brands were chosen from a field of more than 62 original contestants. The winners were selected among six categories and for the overall, best-in-show “360 Degree Loyalty Award.”
The winners are:
· 360-Degree Award, Platinum Winner—Best Western Hotels; Gold Winner—Global Hotel Alliance, GHA Discovery Program; Silver Winner—HON HONORS Channel Loyalty program; Bronze Winner—Key Bank, Relationship Rewards program
· Best Reward Program, Platinum Winner—Raley’s Family of Fine Stores; Gold Winner— KeyBank for the Relationship Rewards program; Silver Winner— Global Hotel Alliance; Bronze Winner— Express Fashions
· Best Customer Experience & Engagement, (tie) Raley’s Family of Fine Stores and AT&T, Gold Winner— La Société de transport de Montreal’s STM Merci; Silver Winner— Iron Tribe Fitness; Bronze Winner— Longo’s Thank You Rewards program
· Best Technology in Loyalty Marketing, Platinum Winner—Raley’s Family of Fine Stores; Gold Winner— Longo’s Thank You Rewards program; Silver Winner—(tie) Best Western for their Best Western Rewards program and La Société de transport de Montreal for their STM Merci loyalty and rewards program; Bronze Winner—Air Canada
· Best Creative Campaign in Loyalty Marketing, Platinum Winner—SpaWeek; Gold Winner— Best Western; Silver Winner—(tie) Best Buy “My Best Buy “ rewards program and TGI Fridays “Give Me More Stripes”; Bronze Winner— HON HONORS
· Best Use of Customer Insight or Voice of the Customer in Loyalty Marketing, Platinum Winner—C Spire, Gold Winner—HON HONORS for their Channel Loyalty Program; Silver Winner—Global Hotel Alliance, GHA Discovery Program; Bronze Winner— Dell, Dell Advantage Loyalty Rewards Program
· Best Customer Loyalty Strategy, International Markets, Platinum Winner—OPET; Gold Winner— Flying Blue, the loyalty program of Air France and KLM; Silver Winner— Telefonica 02; Bronze Winner— Coca-Cola, Turkey
Loyalty360 Awards 2014 Panel of Judges
For the inaugural Loyalty360 Awards we have called on a robust group of industry experts to apply their extensive knowledge of loyalty marketing to identify the brands that are true Loyalty leaders.
Loyalty360 put a number of measures in place to enable our judges to be as objective and unbiased as possible. Entrants are encouraged to submit performance metrics, allowing judges to consider empirical evidence of the effectiveness and success of their strategies. Nominations are scrubbed of explicit references to marketing taglines, company, product and program names before the judging process. Judges are required to agree to a Code of Conduct, including terms on handling confidential information and non-solicitation of the companies who are participating. We are pleased that the rigorous judging process will help us identify true leaders in Loyalty Marketing.
Our esteemed panel of judges, in no particular order:
Bob Macdonald | President and CEO | Bond Brand Loyalty
Irving Fain | CEO & Co-founder | CrowdTwist
Nancy Porte | VP of Customer Experience | Verint
Barry Kirk | Solution Vice President – Loyalty Strategy | Maritz Motivation Solutions
Mike Blyth | Chief Operating Officer | Aginity
Lynn Grubb | Head of New Client Partnerships | Loyalty Edge from American Express
Jane Ricciardelli | Chief Marketing Officer | Exchange Solutions
John Bartold | VP, Loyalty Solutions | Epsilon
Michael Hemsey | President | Kobie Marketing
Adam Bashe | Senior Director, Residential | Direct Energy
Mark Friedman | Senior Vice President and General Manager, Mobile Marketing | Genesys
Phil Rubin | CEO | rDialogue
Marti Beller | Founder & CEO | PlanG
Angela Sanfilippo | CMO | PunchTab
Alison Simpson | EVP | Maritz Loyalty Marketing & Maritz Canada
Trevor Knott | Senior Vice President | Citizens Bank
Kelly Ford | VP, Marketing | SundaySky
Charles Christianson | Senior Vice President | Connexions Loyalty
Marc Steiner | Partner | Lenati
Michael Wilhite | SVP | dunhummbyUSA
Connie Hill | President and Founder | VeraCentra
Robert Koen | Head of Americas Field Operations & Sales | TIBCO
Herve Pluche | VP | SAP Precision Marketing
Michelle Geraghty | Global Product Lead for MasterCard Loyalty and Rewards | MasterCard