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The Loyalty360 Awards

The call for entries for the 2017 Loyalty360 Awards is now closed and the judging has commenced. Finalists will be announced later this month - check back for more information. 


Now in their 4
th year, the Loyalty360 Awards are shaping up to be among the most coveted awards in customer loyalty. With an emphasis on objectivity, The Loyalty360 Awards recognize the brands that are truly building lasting and profitable relationships with customers. Brands may submit for the following categories: 

- Loyalty or Reward Program
- Technology & Trends
- Customer Experience & Engagement 
- Customer Insights
- Creative Campaign 
- Measurement 

Any brand with a customer loyalty strategy is eligible to enter. Vendors and partners may submit on behalf of their brand clients. 

Click here for more information on Loyalty360 Award rules, eligibility requirements and deadlines. 

2016 Loyalty360 Award Winners Annouced:

A field of 17 brands, representing the cutting edge in customer loyalty, is set to compete in the 3rd annual Loyalty360 Awards. The awards, which recognize the innovation and effectiveness of the world’s best customer loyalty strategies, will be presented during a special luncheon at the 9th Annual Loyalty Expo, presented by Loyalty360 – The Association for Customer Loyalty. The event will be held May 24th-26th, 2016, at the DoubleTree Universal in Orlando, Florida.

New in 2016, finalists were determined by judges from some of the most respected technology and loyalty solution suppliers, while winners will be chosen at the Loyalty Expo by the collective voice of expo attendees, a group consisting of brands across a wide spectrum of industries represented at the 2016 Loyalty Expo.

And the 2016 Winners are:

360-Degree Award
San Francisco 49ers
Gold: Kellogg's
Silver: Dell
Bronze: Global Hotel Alliance

Loyalty or Rewards Program
Gold: Global Hotel Alliance
Silver: Kellogg's
Bronze: Dell

Customer Experience & Engagement
Gold: San Francisco 49ers
Silver: BlueCross BlueShield of South Carolina
Bronze: InterContinental Hotels Group

Customer Insights
Wyndham Rewards
Gold: Thrivent
Silver: Kellogg's
Bronze: InterContinental Hotels Group

Dunkin' Brands
Gold: Ryder
Silver: Kellogg's
Bronze: InterContinental Hotels Group

Technology & Trends
Hilton HHonors
Gold: Caesars Entertainment Corporation
Silver: San Francisco 49ers
Bronze: Kellogg's

Creative Campaign
Gold: InterContinental Hotels Group
Silver: Global Hotel Alliance
Bronze: Dell


2015 Loyalty360 Awards:

The winners of the 2015 Loyalty360 Awards were presented at Loyalty360’s 8th annual Loyalty Expo at the Loews Royal Pacific Resort at Universal Orlando.

Many of the world’s leading CPG, retail, travel, hospitality, restaurant and financial services companies entered to win this prestigious industry award. The winners were selected from among five categories of excellence and for two overall North American and International “360-Degree Loyalty Awards.”

And the 2015 Winners are:

North American 360-Degree Award:

  • Platinum: Best Western Hotels
  • Gold: Global Hotel Alliance's DISCOVERY
  • Silver: Sam's Club MasterCard 5-3-1 Cash Back
  • Bronze: Orange Leaf
International 360-Degree Award:
  • Platinum: Flying Blue
  • Gold: Vodafone Turkey's Avantaj Cepte
  • Silver: Vodafone Turkey's KaraKartal
  • Bronze: The Saudi Investment Bank 
Best Creative Campaign:
  • Platinum: Raley’s Family of Fine Stores
  • Gold: Best Western Hotels
  • Silver: HON
  • Bronze: Sam's Club MasterCard 5-3-1 Cash Back
Best Use of Customer Insight or Voice of the Customer:
  • Platinum: Best Western Hotels
  • Gold: The Coca-Cola Company's My Coke Rewards for Schools
  • Silver: HON
  • Bronze: Global Hotel Alliance's DISCOVERY
 Best Customer Experience & Engagement:
  • Platinum: Global Hotel Alliance's DISCOVERY
  • Gold: AARP's Rewards for Good
  • Silver: Sam's Club MasterCard 5-3-1 Cash Back
  • Bronze: Orange Leaf
Best Use of Technology and Trends in Loyalty Marketing:
  • Platinum: Freshii
  • Gold: Best Western Hotels
  • Silver: Wells Fargo
  • Bronze: Thanks Again       
Best Loyalty or Rewards Program:
  • Platinum: Air Canada
  • Gold: Caesars Entertainment's Total Rewards Social
  • Silver: Bavarian Inn
  • Bronze: Recyclebank

2015 Loyalty360 Awards judges, in no particular order:

Michael Hemsey | President | Kobie Marketing

Jane Ricciardelli | Chief Marketing Officer | Exchange Solutions

Brad Marg | COO | Clutch

Narina Sippy | Chief Marketing Officer | Stellar Loyalty

Luc Garneau | VP of Strategic Consulting services | Data Candy

Sue Yasav | Research Insights Leader | Synchrony Financial

David Hess | Head of Analytics | Emnos

Debora Haskel | VP Marketing | IWCO Direct

David Hargreaves | Chief Client Officer | Snipp!

Scott Wallace | Vice President Marketing | Deluxe Corp

Barb Olson | Senior Vice President, Loyalty & 1:1 Solutions | Cogensia

Bob Macdonald | President and CEO | Bond Brand Loyalty

Misia Tramp | Executive Vice President, Insights & Innovation Practice | Tahzoo

Nancy Porte | Vice President of Customer Experience | Verint

2014 Loyalty360 Awards

Congratulations to the winners of the inaugural Loyalty360 Awards presented March 17 at Loyalty360’s 7th Annual Loyalty Expo at the Hyatt Grand Cypress in Orlando, Florida. Thirty-five finalists representing some of the world’s top brands were chosen from a field of more than 62 original contestants. The winners were selected among six categories and for the overall, best-in-show “360 Degree Loyalty Award.”

The winners are:

·  360-Degree Award, Platinum Winner—Best Western Hotels; Gold Winner—Global Hotel Alliance, GHA Discovery Program; Silver Winner—HON HONORS Channel Loyalty program; Bronze Winner—Key Bank, Relationship Rewards program

·  Best Reward Program, Platinum Winner—Raley’s Family of Fine Stores; Gold Winner— KeyBank for the Relationship Rewards program; Silver Winner— Global Hotel Alliance; Bronze Winner— Express Fashions

·  Best Customer Experience & Engagement, (tie) Raley’s Family of Fine Stores and AT&T, Gold Winner— La Société de transport de Montreal’s STM Merci; Silver Winner— Iron Tribe Fitness; Bronze Winner— Longo’s Thank You Rewards program

·  Best Technology in Loyalty Marketing, Platinum Winner—Raley’s Family of Fine Stores; Gold Winner— Longo’s Thank You Rewards program; Silver Winner—(tie) Best Western for their Best Western Rewards program and La Société de transport de Montreal for their STM Merci loyalty and rewards program; Bronze Winner—Air Canada

·  Best Creative Campaign in Loyalty Marketing, Platinum Winner—SpaWeek; Gold Winner— Best Western; Silver Winner—(tie) Best Buy “My Best Buy “ rewards program and TGI Fridays “Give Me More Stripes”; Bronze Winner— HON HONORS

·  Best Use of Customer Insight or Voice of the Customer in Loyalty Marketing, Platinum Winner—C Spire, Gold Winner—HON HONORS for their Channel Loyalty Program; Silver Winner—Global Hotel Alliance, GHA Discovery Program; Bronze Winner— Dell, Dell Advantage Loyalty Rewards Program

·  Best Customer Loyalty Strategy, International Markets, Platinum Winner—OPET; Gold Winner— Flying Blue, the loyalty program of Air France and KLM;   Silver Winner— Telefonica 02;  Bronze Winner— Coca-Cola, Turkey

Loyalty360 Awards 2014 Panel of Judges

For the inaugural Loyalty360 Awards we have called on a robust group of industry experts to apply their extensive knowledge of loyalty marketing to identify the brands that are true Loyalty leaders.

Loyalty360 put a number of measures in place to enable our judges to be as objective and unbiased as possible. Entrants are encouraged to submit performance metrics, allowing judges to consider empirical evidence of the effectiveness and success of their strategies.  Nominations are scrubbed of explicit references to marketing taglines, company, product and program names before the judging process. Judges are required to agree to a Code of Conduct, including terms on handling confidential information and non-solicitation of the companies who are participating. We are pleased that the rigorous judging process will help us identify true leaders in Loyalty Marketing. 

Our esteemed panel of judges, in no particular order:

Bob Macdonald | President and CEO | Bond Brand Loyalty

Irving Fain | CEO & Co-founder | CrowdTwist

Nancy Porte | VP of Customer Experience | Verint

Barry Kirk |  Solution Vice President – Loyalty Strategy | Maritz Motivation Solutions

Mike Blyth | Chief Operating Officer | Aginity

Lynn Grubb | Head of New Client Partnerships | Loyalty Edge from American Express

Jane Ricciardelli | Chief Marketing Officer | Exchange Solutions

John Bartold | VP, Loyalty Solutions | Epsilon

Michael Hemsey | President | Kobie Marketing

Adam Bashe | Senior Director, Residential | Direct Energy

Mark Friedman | Senior Vice President and General Manager, Mobile Marketing | Genesys

Phil Rubin | CEO | rDialogue

Marti Beller | Founder & CEO | PlanG

Angela Sanfilippo | CMO | PunchTab

Alison Simpson | EVP | Maritz Loyalty Marketing & Maritz Canada

Trevor Knott | Senior Vice President | Citizens Bank

Kelly Ford | VP, Marketing | SundaySky

Charles Christianson | Senior Vice President | Connexions Loyalty

Marc Steiner | Partner | Lenati

Michael Wilhite | SVP | dunhummbyUSA

Connie Hill | President and Founder | VeraCentra

Robert Koen | Head of Americas Field Operations & Sales | TIBCO

Herve Pluche | VP | SAP Precision Marketing

Michelle Geraghty | Global Product Lead for MasterCard Loyalty and Rewards | MasterCard

Agenda Overview

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