The Loyalty360 Awards
The call for the 2018 Loyalty360 Awards is now open! Submit your brand - the deadline is February 23, 2018!
Now in their 5th year, the Loyalty360 Awards are the most coveted awards in customer loyalty. With an emphasis on objectivity, The Loyalty360 Awards recognize brands that are building lasting and profitable relationships with customers.
Any brand with a customer loyalty strategy, initiative, or program is eligible to enter.
The call for entries is open from December 13 – February 23, 2018. Judging will take place in early March. Finalists will be notified in late March. The Loyalty360 Awards will be presented during Loyalty Expo in Orlando, Florida.
Visit loyalty360awards.com for more information.
2017 Customer Loyalty Awards Results
After deliberation by an objective judging panel of top-level customer loyalty executives, the finalists for the 2017 Loyalty360 Award have been announced. Each of these brands has demonstrated excellence in at least one of six categories, and together comprise a snapshot of the innovators looking to usher in a new era of customer experience, loyalty, and engagement.
“The Loyalty360 Awards are designed to recognize those brands that truly understand the complexities behind our changing industry,” said Mark Johnson, CEO of Loyalty360. “We’re incredibly proud of both the judges and finalists for the work they do in driving customer loyalty forward and look forward to seeing who takes home the top prize next month in Orlando.”
Winners were announced as part of Loyalty Expo 2017, May 2-4 at Caribe Royale in beautiful Orlando, Florida.
And the 2017 Winners are:
360-Degree Award
Platinum - Caesars Entertainment
Gold - Barclaycard
Silver - Deutsche Telekom AG
Bronze - Celebrity Cruises
Loyalty & Rewards Program
Platinum: Heathrow Airport
Gold: Barclaycard
Silver: The North Face
Bronze: Pizza Hut
Technology & Trends
Platinum: Caesars Entertainment
Gold: Nissan
Silver: GameStop
Bronze: Ryder
Customer Experience & Engagement
Platinum: Celebrity Cruises
Gold: Caesars Entertainment
Silver: Ubisoft
Bronze: Deutsche Telekom AG
Customer Insights
Platinum: Chicken Salad Chick
Gold: Caesars Entertainment
Silver: Arkansas Blue Cross Blue Shield
Bronze: Dell Technologies
Creative Campaign
Platinum: Royal Caribbean
Gold: Domino's
Silver: Marvel
Bronze: Citizens Bank
Measurement
Platinum: Barclaycard
Gold: KKBOX
Silver: InterContinental Hotels Group
Bronze: Deutsche Telekom AG
Special thanks to our 2017 judges:
Jeff Sopko - Baesman
Lonnie Mayne - Red Shoes Living
Joe McClure - Montrose Travel
Chris Martin - Montrose Travel
Bob Macdonald - Bond Brand Loyalty
Margie Kupfer - 3C Interactive
Clay Walton-House - Lenati
Thomas Patchin - House Advantage
Tom Beauchamap - House Advantage
Carlos Dunlap-Beard - Snipp
Rhonda Basler - Hallmark Business Connections
Len Llaguno - Willis Towers Watson
Danika Hoffmann - The Lacek Group
Cassie Boutelle - FIS
Laura Hewitt - Kobie Marketing
David Andreadakis - Kobie Marketing
Narina Sippy - Stellar Loyalty
Brad Marg - Stellar Loyalty
Jonathan Seabolt - Loyalty Edge
Trisha Asgeirsson - MasterCard
Kelly Crerar - IC Group
Anthony Aguiar - IC Group
Michelle Andre - Virtual Incentives
Mairead Ridge - CrowdTwist
Doug Carlson - Parascript
Scott Wallace - Deluxe
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2016 Customer Loyalty Awards Results
A field of 17 brands, representing the cutting edge in customer loyalty, is set to compete in the 3rd annual Loyalty360 Awards. The awards, which recognize the innovation and effectiveness of the world’s best customer loyalty strategies, will be presented during a special luncheon at the 9th Annual Loyalty Expo, presented by Loyalty360 – The Association for Customer Loyalty. The event will be held May 24th-26th, 2016, at the DoubleTree Universal in Orlando, Florida.
New in 2016, finalists were determined by judges from some of the most respected technology and loyalty solution suppliers, while winners will be chosen at the Loyalty Expo by the collective voice of expo attendees, a group consisting of brands across a wide spectrum of industries represented at the 2016 Loyalty Expo.
And the 2016 Winners are:
360-Degree Award
Platinum: San Francisco 49ers
Gold: Kellogg's
Silver: Dell
Bronze: Global Hotel Alliance
Loyalty & Rewards Program
Platinum: GameStop
Gold: Global Hotel Alliance
Silver: Kellogg's
Bronze: Dell
Customer Experience & Engagement
Platinum: Dell
Gold: San Francisco 49ers
Silver: BlueCross BlueShield of South Carolina
Bronze: InterContinental Hotels Group
Customer Insights
Platinum: Wyndham Rewards
Gold: Thrivent
Silver: Kellogg's
Bronze: InterContinental Hotels Group
Measurement
Platinum: Dunkin' Brands
Gold: Ryder
Silver: Kellogg's
Bronze: InterContinental Hotels Group
Technology & Trends
Platinum: Hilton HHonors
Gold: Caesars Entertainment Corporation
Silver: San Francisco 49ers
Bronze: Kellogg's
Creative Campaign
Platinum: Arby's
Gold: InterContinental Hotels Group
Silver: Global Hotel Alliance
Bronze: Dell
2015 Loyalty360 Awards:
The winners of the 2015 Loyalty360 Awards were presented at Loyalty360’s 8th annual Loyalty Expo at the Loews Royal Pacific Resort at Universal Orlando.
Many of the world’s leading CPG, retail, travel, hospitality, restaurant and financial services companies entered to win this prestigious industry award. The winners were selected from among five categories of excellence and for two overall North American and International “360-Degree Loyalty Awards.”
And the 2015 Winners are:
360-Degree Award:
Platinum: Best Western Hotels
Gold: Global Hotel Alliance's DISCOVERY
Silver: Sam's Club MasterCard 5-3-1 Cash Back
Bronze: Orange Leaf
International 360-Degree Award:
- Platinum: Flying Blue
- Gold: Vodafone Turkey's Avantaj Cepte
- Silver: Vodafone Turkey's KaraKartal
- Bronze: The Saudi Investment Bank
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Best Creative Campaign:
- Platinum: Raley’s Family of Fine Stores
- Gold: Best Western Hotels
- Silver: HON
- Bronze: Sam's Club MasterCard 5-3-1 Cash Back
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Best Use of Customer Insight or Voice of the Customer:
- Platinum: Best Western Hotels
- Gold: The Coca-Cola Company's My Coke Rewards for Schools
- Silver: HON
- Bronze: Global Hotel Alliance's DISCOVERY
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Best Customer Experience & Engagement:
- Platinum: Global Hotel Alliance's DISCOVERY
- Gold: AARP's Rewards for Good
- Silver: Sam's Club MasterCard 5-3-1 Cash Back
- Bronze: Orange Leaf
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Best Use of Technology and Trends in Loyalty Marketing:
- Platinum: Freshii
- Gold: Best Western Hotels
- Silver: Wells Fargo
- Bronze: Thanks Again
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Best Loyalty or Rewards Program:
- Platinum: Air Canada
- Gold: Caesars Entertainment's Total Rewards Social
- Silver: Bavarian Inn
- Bronze: Recyclebank
2015 Loyalty360 Awards judges, in no particular order:
Michael Hemsey | President | Kobie Marketing
Jane Ricciardelli | Chief Marketing Officer | Exchange Solutions
Brad Marg | COO | Clutch
Narina Sippy | Chief Marketing Officer | Stellar Loyalty
Luc Garneau | VP of Strategic Consulting services | Data Candy
Sue Yasav | Research Insights Leader | Synchrony Financial
David Hess | Head of Analytics | Emnos
Debora Haskel | VP Marketing | IWCO Direct
David Hargreaves | Chief Client Officer | Snipp!
Scott Wallace | Vice President Marketing | Deluxe Corp
Barb Olson | Senior Vice President, Loyalty & 1:1 Solutions | Cogensia
Bob Macdonald | President and CEO | Bond Brand Loyalty
Misia Tramp | Executive Vice President, Insights & Innovation Practice | Tahzoo
Nancy Porte | Vice President of Customer Experience | Verint
2014 Loyalty360 Awards
Congratulations to the winners of the inaugural Loyalty360 Awards presented March 17 at Loyalty360’s 7th Annual Loyalty Expo at the Hyatt Grand Cypress in Orlando, Florida. Thirty-five finalists representing some of the world’s top brands were chosen from a field of more than 62 original contestants. The winners were selected among six categories and for the overall, best-in-show “360 Degree Loyalty Award.”
The winners are:
· 360-Degree Award, Platinum Winner—Best Western Hotels; Gold Winner—Global Hotel Alliance, GHA Discovery Program; Silver Winner—HON HONORS Channel Loyalty program; Bronze Winner—Key Bank, Relationship Rewards program
· Best Reward Program, Platinum Winner—Raley’s Family of Fine Stores; Gold Winner— KeyBank for the Relationship Rewards program; Silver Winner— Global Hotel Alliance; Bronze Winner— Express Fashions
· Best Customer Experience & Engagement, (tie) Raley’s Family of Fine Stores and AT&T, Gold Winner— La Société de transport de Montreal’s STM Merci; Silver Winner— Iron Tribe Fitness; Bronze Winner— Longo’s Thank You Rewards program
· Best Technology in Loyalty Marketing, Platinum Winner—Raley’s Family of Fine Stores; Gold Winner— Longo’s Thank You Rewards program; Silver Winner—(tie) Best Western for their Best Western Rewards program and La Société de transport de Montreal for their STM Merci loyalty and rewards program; Bronze Winner—Air Canada
· Best Creative Campaign in Loyalty Marketing, Platinum Winner—SpaWeek; Gold Winner— Best Western; Silver Winner—(tie) Best Buy “My Best Buy “ rewards program and TGI Fridays “Give Me More Stripes”; Bronze Winner— HON HONORS
· Best Use of Customer Insight or Voice of the Customer in Loyalty Marketing, Platinum Winner—C Spire, Gold Winner—HON HONORS for their Channel Loyalty Program; Silver Winner—Global Hotel Alliance, GHA Discovery Program; Bronze Winner— Dell, Dell Advantage Loyalty Rewards Program
· Best Customer Loyalty Strategy, International Markets, Platinum Winner—OPET; Gold Winner— Flying Blue, the loyalty program of Air France and KLM; Silver Winner— Telefonica 02; Bronze Winner— Coca-Cola, Turkey
Loyalty360 Awards 2014 Panel of Judges
For the inaugural Loyalty360 Awards we have called on a robust group of industry experts to apply their extensive knowledge of loyalty marketing to identify the brands that are true Loyalty leaders.
Loyalty360 put a number of measures in place to enable our judges to be as objective and unbiased as possible. Entrants are encouraged to submit performance metrics, allowing judges to consider empirical evidence of the effectiveness and success of their strategies. Nominations are scrubbed of explicit references to marketing taglines, company, product and program names before the judging process. Judges are required to agree to a Code of Conduct, including terms on handling confidential information and non-solicitation of the companies who are participating. We are pleased that the rigorous judging process will help us identify true leaders in Loyalty Marketing.
Our esteemed panel of judges, in no particular order:
Bob Macdonald | President and CEO | Bond Brand Loyalty
Irving Fain | CEO & Co-founder | CrowdTwist
Nancy Porte | VP of Customer Experience | Verint
Barry Kirk | Solution Vice President – Loyalty Strategy | Maritz Motivation Solutions
Mike Blyth | Chief Operating Officer | Aginity
Lynn Grubb | Head of New Client Partnerships | Loyalty Edge from American Express
Jane Ricciardelli | Chief Marketing Officer | Exchange Solutions
John Bartold | VP, Loyalty Solutions | Epsilon
Michael Hemsey | President | Kobie Marketing
Adam Bashe | Senior Director, Residential | Direct Energy
Mark Friedman | Senior Vice President and General Manager, Mobile Marketing | Genesys
Phil Rubin | CEO | rDialogue
Marti Beller | Founder & CEO | PlanG
Angela Sanfilippo | CMO | PunchTab
Alison Simpson | EVP | Maritz Loyalty Marketing & Maritz Canada
Trevor Knott | Senior Vice President | Citizens Bank
Kelly Ford | VP, Marketing | SundaySky
Charles Christianson | Senior Vice President | Connexions Loyalty
Marc Steiner | Partner | Lenati
Michael Wilhite | SVP | dunhummbyUSA
Connie Hill | President and Founder | VeraCentra
Robert Koen | Head of Americas Field Operations & Sales | TIBCO
Herve Pluche | VP | SAP Precision Marketing
Michelle Geraghty | Global Product Lead for MasterCard Loyalty and Rewards | MasterCard