The Loyalty360 Awards
Loyalty360, the association for customer loyalty, has selected the finalists for the 2020 Loyalty360 Awards, which recognize brands that drive customer loyalty and successfully navigate today’s complex and evolving landscape. Attendees at this fall’s Virtual Loyalty360 Expo will select the winners from the list of finalists.
Awards will be given across 13 categories, each representing a vital tenet of a brand’s interactions with its customers. In addition, top-performing finalists will also be competing for the 360-Degree Award for overall excellence in their work this past year.
“For the seventh year of these awards, we are thrilled with not only the quantity but, more importantly, the quality of this year’s submissions,” says Mark Johnson, CEO of Loyalty360. “These finalists represent a distinct group of brands leading the charge in customer loyalty innovation, and we’re excited to recognize them through our Loyalty360 Awards.”
The finalists for the 2020 Loyalty360 Awards are:
B2B Customer Loyalty:
• Floor & Decor (in partnership with Augeo)
• Bank of America
• Essilor Group (in partnership with Brierley)
• Ally Financial
Innovation in Corporate Social Responsibility:
• AARP (in partnership with Merkle)
• Caesars Entertainment
• TELUS (in partnership with Aimia)
• Air Canada
Business Transformation:
• Air Canada
• SCENE (in partnership with Elemental)
• Wawa
• The GIANT Company
Customer Engagement & Advocacy:
• Vans (in partnership with Cheetah Digital)
• Chipotle
• Ally Financial
• Best Western Hotels & Resorts
• Veggies Made Great (in partnership with Vesta)
Customer Insights & Metrics:
• Wyndham Hotels & Resorts
• Donatos Pizza (in partnership with Cheetah Digital)
• Caesars Entertainment
• Hibbett Sports
• Black Star Burger (in partnership with Loyalty Plant)
Employee Engagement & Impact:
• Sodexo
• Hannaford Brothers Company
• The GIANT Company
• Overstock
• Sleep Number
• Best Western Hotels & Resorts
Program Partnership:
• Verizon (in partnership with The Lacek Group)
• Fido Wireless (in partnership with Prizelogic)
• Floor & Decor (in partnership with Augeo)
• Sony
• Best Western Hotels & Resorts
Incentive and Reward Design:
• Vans (in partnership with Cheetah Digital)
• LEGO (in partnership with Oracle)
• American Eagle Outfitters
• Shell (in partnership with Wunderman Thompson)
• Wyndham Hotels & Resorts
• The Vitamin Shoppe
Loyalty Program Design:
• Verizon (in partnership with The Lacek Group)
• Atlantic Lottery Corporation (in partnership with Splash Dot)
• Giant Food
• 19 Crimes Wine (in partnership with Prizelogic)
Creative Campaign:
• Chipotle
• Sleep Number
• American Eagle Outfitters
• SCENE (in partnership with Elemental)
• TELUS (in partnership with Aimia)
Customer Loyalty Strategy:
• T-Mobile (in partnership with The Marketing Store)
• Porsche
• Bank of America
• 7-Eleven
Technology and Trends:
• Caesars Entertainment
• Overstock
• 7-Eleven (in partnership with Loyalty Methods)
• Ally Financial
CX Strategy:
• Domino’s
• T-Mobile (in partnership with The Marketing Store)
• Wyndham Hotels & Resorts
• 7-Eleven
• Hibbett Sports
“These brands will share learnings, successes, and passion with attendees over the next several weeks as a part of the final voting round during our virtual event,” Loyalty360’s Johnson says. “These sessions are typically an attendee favorite as they allow for an in-depth perspective through a comprehensive understanding of how these brands are winning the hearts and minds of their customers.”
The announcement of the Loyalty360 Awards finalists marks the completion of the first half of a two-phase judging process – part of which makes the Loyalty360 Awards genuinely unique to the industry. The second phase of the judging process is a part of Loyalty360’s Virtual Expo, where conference attendees will judge their peers based on short presentations delivered by each finalist. During the finalist sessions, conference attendees can select their choices for platinum, gold, silver, bronze, and honorable mention (if applicable) winners for each category.
Conference registration is still available for the Virtual Loyalty360 Expo. For information about the Loyalty360 Awards or virtual conference, contact [email protected] or visit loyaltyexpo.com.
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Loyalty360, The Association for Customer Loyalty, is proud to share the 2019 Loyalty360 Award winners, which were announced on May 22nd during Loyalty360's Loyalty Expo in Charlotte. The awards recognize brands that are building stronger and deeper loyalty with their customers in a proactive, meaningful, and—most importantly—measurable way. Loyalty360 awarded finalists in twelve categories, each representing a key facet of a brand’s customer loyalty focus. Additionally, winners for the Loyalty360 360 Degree Awards were also announced during the ceremony.
Earlier this spring, four brand finalists for each category were chosen by a board of judges comprised of Loyalty360 members, representing some of the top minds in customer loyalty. During the conference, each of the selected finalists delivered a short presentation on their brand’s award entry, after which conference attendees voted for what they felt represented platinum, gold, silver, and bronze winners in each category.
The winners for the 2019 Loyalty360 Awards are as follows:
B2B Customer Loyalty
Platinum: Thermo Fisher Scientific
Gold: Floor and Decor
Silver: InterContinental Hotels Group (IHG)
Bronze: Hilton
Creative Campaign
Platinum: Domino’s
Gold: Ally Financial
Silver: Mountain Dew
Bronze: Sony Rewards
Customer Loyalty Strategy
Platinum: Sunglass Hut
Gold: Sumo Sushi & Bento
Silver: Overstock.com
Bronze: Wyndham Hotels & Resorts
CX Strategy
Platinum: Sugarfina
Gold: Tarte Cosmetics
Silver: Caesars Entertainment
Bronze: MGM Resorts International
Employee Engagement
Platinum: Omni Hotels and Resorts
Gold: MGM Resorts International
Silver: Overstock.com
Bronze: Sodexo
Incentive and Reward Design
Platinum: Verizon Wireless
Gold: Mountain Dew
Silver: Wyndham Hotels & Resorts
Bronze: TELUS
Influencer Marketing
Platinum: InterContinental Hotels Group (IHG)
Gold: The Vitamin Shoppe
Silver: Sleep Number
Bronze: Dollar Car Rental
Loyalty Program Design
Platinum: DSW
Gold: Cinemark
Silver: Food Lion
Bronze: Break Time
Metrics and Measurement
Platinum: Caesars Entertainment
Gold: McClatchy
Silver: Sodexo
Bronze: Accor
Social Impact
Platinum: Food Lion
Gold: DSW
Silver: Ally Financial
Bronze: Erie Insurance
Program Partnership
Platinum: Verizon Wireless
Gold: Sleep Number
Silver: Ally Financial
Bronze: Celebrity Cruises
Technology and Trends
Platinum: 7-Eleven, Inc.
Gold: Caesars Entertainment
Silver: Hertz
Bronze: Zumiez
360 Degree Vendor
Platinum: Crowdtwist
Gold: The Lacek Group
Silver: Lenati
Bronze: PrizeLogic
360 Degree Brand
Platinum: Verizon
Gold: DSW
Silver: Caesars Entertainment
Bronze: Food Lion
Congratulations to all of this year's Loyalty360 Award winners. For more information about the Loyalty360 Awards or Loyalty Expo, contact [email protected].
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During the 2018 Loyalty Expo, Loyalty360 recognized the winners of the 2018 Loyalty360 Customer Loyalty360 Awards.
The complete list of winners of this year's awards are as follows:
Employee Engagement
Platinum: Vans
Gold: GameStop
Silver: InterContinental Hotels Group
Bronze: Caesars Entertainment
Technology & Trends
Platinum: Ally Financial
Gold: Best Buy Canada
Silver: Balance Grille
Bronze: Adore Me
Customer Analytics & Data
Platinum: FedEx
Gold: Adore Me
Silver: Sleep Number
Bronze: USA Today
Program Partnership
Platinum: American Family Insurance
Gold: Caesars Entertainment
Silver: SCENE
Bronze: Shangri-La Hotels
Loyalty/Reward Program Design
Platinum: Minneapolis Institute of Art
Gold: FedEx
Silver: Cooper’s Hawk Winery & Restaurants
Bronze: Galderma
Creative Campaign
Platinum: Domino’s
Gold: InterContinental Hotels Group
Silver: SCENE
Bronze: Celebrity Cruises
360-Degree Award - Vendor
Platinum: Optimove
Gold: Lenati
Silver: TLC Marketing
Bronze: Brierley + Partners
360-Degree Award - Brand
Platinum: FedEx
Gold: InterContinental Hotels Group
Silver: SCENE
Bronze: Caesars Entertainment
A special thanks to our panel of esteemed judges:
Lonnie Mayne - Red Shoes Living
Margie Kupfer - 3C Interactive
Erik Aiple - Collette
Paul Costello - SessionM
Bob Macdonald - Bond Brand Loyalty
Pam Spier - Lenati
Erin Raese - Aimia
Art Souza - Zylotech
Mairead Ridge - Crowdtwist
Michael Nelson - bLoyal
Jeff Sopko - Baesman
Brad Marg - Stellar Loyalty
Michela Baxter - HelloWorld
Jeremy Brooks - StrayBoots
Joe Doran - Persuade Loyalty
Lou Ramery – East|West Marketing
Tom Haley - Cloud Union
Jarred Thomas - Zendesk
Jonathan Seabolt - LoyaltyEdge
David Andreadakis - Kobie
Daniel Kahan - W. Capra Consulting
Adam Craig - Deluxe
Tamara Oliverio - Epsilon
2017 Customer Loyalty Awards Results
After deliberation by an objective judging panel of top-level customer loyalty executives, the finalists for the 2017 Loyalty360 Award have been announced. Each of these brands has demonstrated excellence in at least one of six categories, and together comprise a snapshot of the innovators looking to usher in a new era of customer experience, loyalty, and engagement.
“The Loyalty360 Awards are designed to recognize those brands that truly understand the complexities behind our changing industry,” said Mark Johnson, CEO of Loyalty360. “We’re incredibly proud of both the judges and finalists for the work they do in driving customer loyalty forward and look forward to seeing who takes home the top prize next month in Orlando.”
Winners were announced as part of Loyalty Expo 2017, May 2-4 at Caribe Royale in beautiful Orlando, Florida.
And the 2017 Winners are:
360-Degree Award
Platinum - Caesars Entertainment
Gold - Barclaycard
Silver - Deutsche Telekom AG
Bronze - Celebrity Cruises
Loyalty & Rewards Program
Platinum: Heathrow Airport
Gold: Barclaycard
Silver: The North Face
Bronze: Pizza Hut
Technology & Trends
Platinum: Caesars Entertainment
Gold: Nissan
Silver: GameStop
Bronze: Ryder
Customer Experience & Engagement
Platinum: Celebrity Cruises
Gold: Caesars Entertainment
Silver: Ubisoft
Bronze: Deutsche Telekom AG
Customer Insights
Platinum: Chicken Salad Chick
Gold: Caesars Entertainment
Silver: Arkansas Blue Cross Blue Shield
Bronze: Dell Technologies
Creative Campaign
Platinum: Royal Caribbean
Gold: Domino's
Silver: Marvel
Bronze: Citizens Bank
Measurement
Platinum: Barclaycard
Gold: KKBOX
Silver: InterContinental Hotels Group
Bronze: Deutsche Telekom AG
Special thanks to our 2017 judges:
Jeff Sopko - Baesman
Lonnie Mayne - Red Shoes Living
Joe McClure - Montrose Travel
Chris Martin - Montrose Travel
Bob Macdonald - Bond Brand Loyalty
Margie Kupfer - 3C Interactive
Clay Walton-House - Lenati
Thomas Patchin - House Advantage
Tom Beauchamap - House Advantage
Carlos Dunlap-Beard - Snipp
Rhonda Basler - Hallmark Business Connections
Len Llaguno - Willis Towers Watson
Danika Hoffmann - The Lacek Group
Cassie Boutelle - FIS
Laura Hewitt - Kobie Marketing
David Andreadakis - Kobie Marketing
Narina Sippy - Stellar Loyalty
Brad Marg - Stellar Loyalty
Jonathan Seabolt - Loyalty Edge
Trisha Asgeirsson - MasterCard
Kelly Crerar - IC Group
Anthony Aguiar - IC Group
Michelle Andre - Virtual Incentives
Mairead Ridge - CrowdTwist
Doug Carlson - Parascript
Scott Wallace - Deluxe
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2016 Customer Loyalty Awards Results
A field of 17 brands, representing the cutting edge in customer loyalty, is set to compete in the 3rd annual Loyalty360 Awards. The awards, which recognize the innovation and effectiveness of the world’s best customer loyalty strategies, will be presented during a special luncheon at the 9th Annual Loyalty Expo, presented by Loyalty360 – The Association for Customer Loyalty. The event will be held May 24th-26th, 2016, at the DoubleTree Universal in Orlando, Florida.
New in 2016, finalists were determined by judges from some of the most respected technology and loyalty solution suppliers, while winners will be chosen at the Loyalty Expo by the collective voice of expo attendees, a group consisting of brands across a wide spectrum of industries represented at the 2016 Loyalty Expo.
And the 2016 Winners are:
360-Degree Award
Platinum: San Francisco 49ers
Gold: Kellogg's
Silver: Dell
Bronze: Global Hotel Alliance
Loyalty & Rewards Program
Platinum: GameStop
Gold: Global Hotel Alliance
Silver: Kellogg's
Bronze: Dell
Customer Experience & Engagement
Platinum: Dell
Gold: San Francisco 49ers
Silver: BlueCross BlueShield of South Carolina
Bronze: InterContinental Hotels Group
Customer Insights
Platinum: Wyndham Rewards
Gold: Thrivent
Silver: Kellogg's
Bronze: InterContinental Hotels Group
Measurement
Platinum: Dunkin' Brands
Gold: Ryder
Silver: Kellogg's
Bronze: InterContinental Hotels Group
Technology & Trends
Platinum: Hilton HHonors
Gold: Caesars Entertainment Corporation
Silver: San Francisco 49ers
Bronze: Kellogg's
Creative Campaign
Platinum: Arby's
Gold: InterContinental Hotels Group
Silver: Global Hotel Alliance
Bronze: Dell
2015 Loyalty360 Awards:
The winners of the 2015 Loyalty360 Awards were presented at Loyalty360’s 8th annual Loyalty Expo at the Loews Royal Pacific Resort at Universal Orlando.
Many of the world’s leading CPG, retail, travel, hospitality, restaurant and financial services companies entered to win this prestigious industry award. The winners were selected from among five categories of excellence and for two overall North American and International “360-Degree Loyalty Awards.”
And the 2015 Winners are:
360-Degree Award:
Platinum: Best Western Hotels
Gold: Global Hotel Alliance's DISCOVERY
Silver: Sam's Club MasterCard 5-3-1 Cash Back
Bronze: Orange Leaf
International 360-Degree Award:
- Platinum: Flying Blue
- Gold: Vodafone Turkey's Avantaj Cepte
- Silver: Vodafone Turkey's KaraKartal
- Bronze: The Saudi Investment Bank
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Best Creative Campaign:
- Platinum: Raley’s Family of Fine Stores
- Gold: Best Western Hotels
- Silver: HON
- Bronze: Sam's Club MasterCard 5-3-1 Cash Back
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Best Use of Customer Insight or Voice of the Customer:
- Platinum: Best Western Hotels
- Gold: The Coca-Cola Company's My Coke Rewards for Schools
- Silver: HON
- Bronze: Global Hotel Alliance's DISCOVERY
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Best Customer Experience & Engagement:
- Platinum: Global Hotel Alliance's DISCOVERY
- Gold: AARP's Rewards for Good
- Silver: Sam's Club MasterCard 5-3-1 Cash Back
- Bronze: Orange Leaf
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Best Use of Technology and Trends in Loyalty Marketing:
- Platinum: Freshii
- Gold: Best Western Hotels
- Silver: Wells Fargo
- Bronze: Thanks Again
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Best Loyalty or Rewards Program:
- Platinum: Air Canada
- Gold: Caesars Entertainment's Total Rewards Social
- Silver: Bavarian Inn
- Bronze: Recyclebank
2015 Loyalty360 Awards judges, in no particular order:
Michael Hemsey | President | Kobie Marketing
Jane Ricciardelli | Chief Marketing Officer | Exchange Solutions
Brad Marg | COO | Clutch
Narina Sippy | Chief Marketing Officer | Stellar Loyalty
Luc Garneau | VP of Strategic Consulting services | Data Candy
Sue Yasav | Research Insights Leader | Synchrony Financial
David Hess | Head of Analytics | Emnos
Debora Haskel | VP Marketing | IWCO Direct
David Hargreaves | Chief Client Officer | Snipp!
Scott Wallace | Vice President Marketing | Deluxe Corp
Barb Olson | Senior Vice President, Loyalty & 1:1 Solutions | Cogensia
Bob Macdonald | President and CEO | Bond Brand Loyalty
Misia Tramp | Executive Vice President, Insights & Innovation Practice | Tahzoo
Nancy Porte | Vice President of Customer Experience | Verint
2014 Loyalty360 Awards
Congratulations to the winners of the inaugural Loyalty360 Awards presented March 17 at Loyalty360’s 7th Annual Loyalty Expo at the Hyatt Grand Cypress in Orlando, Florida. Thirty-five finalists representing some of the world’s top brands were chosen from a field of more than 62 original contestants. The winners were selected among six categories and for the overall, best-in-show “360 Degree Loyalty Award.”
The winners are:
· 360-Degree Award, Platinum Winner—Best Western Hotels; Gold Winner—Global Hotel Alliance, GHA Discovery Program; Silver Winner—HON HONORS Channel Loyalty program; Bronze Winner—Key Bank, Relationship Rewards program
· Best Reward Program, Platinum Winner—Raley’s Family of Fine Stores; Gold Winner— KeyBank for the Relationship Rewards program; Silver Winner— Global Hotel Alliance; Bronze Winner— Express Fashions
· Best Customer Experience & Engagement, (tie) Raley’s Family of Fine Stores and AT&T, Gold Winner— La Société de transport de Montreal’s STM Merci; Silver Winner— Iron Tribe Fitness; Bronze Winner— Longo’s Thank You Rewards program
· Best Technology in Loyalty Marketing, Platinum Winner—Raley’s Family of Fine Stores; Gold Winner— Longo’s Thank You Rewards program; Silver Winner—(tie) Best Western for their Best Western Rewards program and La Société de transport de Montreal for their STM Merci loyalty and rewards program; Bronze Winner—Air Canada
· Best Creative Campaign in Loyalty Marketing, Platinum Winner—SpaWeek; Gold Winner— Best Western; Silver Winner—(tie) Best Buy “My Best Buy “ rewards program and TGI Fridays “Give Me More Stripes”; Bronze Winner— HON HONORS
· Best Use of Customer Insight or Voice of the Customer in Loyalty Marketing, Platinum Winner—C Spire, Gold Winner—HON HONORS for their Channel Loyalty Program; Silver Winner—Global Hotel Alliance, GHA Discovery Program; Bronze Winner— Dell, Dell Advantage Loyalty Rewards Program
· Best Customer Loyalty Strategy, International Markets, Platinum Winner—OPET; Gold Winner— Flying Blue, the loyalty program of Air France and KLM; Silver Winner— Telefonica 02; Bronze Winner— Coca-Cola, Turkey
Loyalty360 Awards 2014 Panel of Judges
For the inaugural Loyalty360 Awards we have called on a robust group of industry experts to apply their extensive knowledge of loyalty marketing to identify the brands that are true Loyalty leaders.
Loyalty360 put a number of measures in place to enable our judges to be as objective and unbiased as possible. Entrants are encouraged to submit performance metrics, allowing judges to consider empirical evidence of the effectiveness and success of their strategies. Nominations are scrubbed of explicit references to marketing taglines, company, product and program names before the judging process. Judges are required to agree to a Code of Conduct, including terms on handling confidential information and non-solicitation of the companies who are participating. We are pleased that the rigorous judging process will help us identify true leaders in Loyalty Marketing.
Our esteemed panel of judges, in no particular order:
Bob Macdonald | President and CEO | Bond Brand Loyalty
Irving Fain | CEO & Co-founder | CrowdTwist
Nancy Porte | VP of Customer Experience | Verint
Barry Kirk | Solution Vice President – Loyalty Strategy | Maritz Motivation Solutions
Mike Blyth | Chief Operating Officer | Aginity
Lynn Grubb | Head of New Client Partnerships | Loyalty Edge from American Express
Jane Ricciardelli | Chief Marketing Officer | Exchange Solutions
John Bartold | VP, Loyalty Solutions | Epsilon
Michael Hemsey | President | Kobie Marketing
Adam Bashe | Senior Director, Residential | Direct Energy
Mark Friedman | Senior Vice President and General Manager, Mobile Marketing | Genesys
Phil Rubin | CEO | rDialogue
Marti Beller | Founder & CEO | PlanG
Angela Sanfilippo | CMO | PunchTab
Alison Simpson | EVP | Maritz Loyalty Marketing & Maritz Canada
Trevor Knott | Senior Vice President | Citizens Bank
Kelly Ford | VP, Marketing | SundaySky
Charles Christianson | Senior Vice President | Connexions Loyalty
Marc Steiner | Partner | Lenati
Michael Wilhite | SVP | dunhummbyUSA
Connie Hill | President and Founder | VeraCentra
Robert Koen | Head of Americas Field Operations & Sales | TIBCO
Herve Pluche | VP | SAP Precision Marketing
Michelle Geraghty | Global Product Lead for MasterCard Loyalty and Rewards | MasterCard