Material is a leading insights, marketing and technology company striving for true customer centricity and ongoing relevance in a digital-first, customer-led world. By leveraging a proprietary science + systems approach, we speed engagement and growth for the world’s most recognizable brands and innovative companies.
At Material, our story begins in the science of deep human understanding and finds its hero in customers, for whom we turn insight into unparalleled experiences. While the connection between insight and action may seem obvious, it is often missed as a result of not understanding the consumer well enough, from unclear next-best actions, or technology gaps that make it much harder to act. At Material, we have seen that deep human understanding creates exponential value when effectively put to work.
Companies that recognize customer experience as a growth catalyst must know their customer better. They must also turn that understanding into action at the pace that customer moves through the world and then continuously learn, adapt and improve. At the core of building durable, high-value relationships is the ability to rapidly apply contextually rich customer insights through a design innovation system that enables experiences with modern technology.
The failure rate of doing this is unbelievably high. Most experiences fail to deliver, let alone delight. Our proprietary science and systems approach is Material’s response to this challenge.
Harnessing the powerful combination of data, human psychology, and culture, shaped and translated through design and technology, we speed engagement and drive growth for the world’s most recognizable brands and innovative companies.