Loyalty Expo Conference Assistance

Chat about your conference question

We're sorry, chat is currently unavailable

Chat hours are listed below.

Monday - Friday: 08:30AM ET- 05:30PM ET
Saturday - Sunday: Closed

It is currently

Call or e-mail about your conference question for:

 513-800-0360
 info@loyalty360.org
Home  Agenda   Loyalty360 Awards Finalist Presentations: Customer Analytics, Insights, and Metrics

Agenda & Speakers

Loyalty360 Awards Finalist Presentations: Customer Analytics, Insights, and Metrics

Thursday, May 22, 2025 - 10:15 AM - 11:15 AM
The finalists competing in the 2025 Loyalty360 Awards will share details of their programs and strategies in fast-paced presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition in creating loyal customers. 

As a part of the award process, all registered conference attendees are eligible to vote for platinum, gold, silver, bronze and honorable mention (if applicable) for each category. Winners will be announced during the Loyalty360 Awards ceremony. 

Category Description - Customer Analytics, Insights, and Metrics

The Customer Analytics, Insights, and Metrics category focuses on the brand’s accessibility, measurement, and management of customer data — internally and externally — and how marketers are managing
that data to create long-term customer loyalty. Finalists in this category will have demonstrated how they are putting customers first by leveraging metrics, including customer data (first-party/zero-party data), voice of the customer, customer feedback, CRM, and market research, with the proven end result of increased customer loyalty.

Speakers

Amber Gadsby, Sr. Director of Digital Marketing, QDOBA

Amber Gadsby is a dynamic digital marketing and innovation leader with a passion for transforming customer experiences and fueling business growth through bold, data-driven strategies. With deep expertise spanning CRM, loyalty, marketing automation, media, social, AI integration, and omni-channel product innovation, she has led groundbreaking digital initiatives for iconic brands including Domino’s, Popeyes Louisiana Kitchen, and now as Sr. Director of Digital Marketing & Ecommerce at QDOBA. Amber is known for her ability to connect technology with storytelling—creating seamless, high-impact experiences that deliver measurable results.

An award-winning marketer featured in Adweek and Advertising Age, Amber is equally passionate about building high-performing teams as she is about delivering innovative solutions. From scaling a start-up business at Domino’s from just 3 to over 100, to leading digital transformation in large-scale environments, she brings a "scrappy innovator" mindset and an unwavering commitment to continuous improvement. Amber thrives at the intersection of creativity, technology, and leadership—driving not just marketing performance, but empowering others to grow and lead with purpose.
 

Nicole Hulstein, Loyalty Marketing Manager, Food Lion

Nicole Hulstein currently holds the role of Loyalty Marketing Manager for Food Lion, a grocery retailer that operates 1,108 grocery retail locations over 10 states. As Loyalty Marketing Manager, Nicole is responsible for ensuring that the strategy of Food Lion's Loyalty Program achieves the key performance indicators of a strong loyalty program while achieving the financial obligations for the organization. She serves as the key CRM owner of the email and push channels.

Nicole has worked in grocery retail for 19+ years in many capacities including procurement, financial analysis, merchandising, category management and her current passion - loyalty marketing! In the years of service, Nicole has led teams through innovative dynamic supply chain changes, system migrations, process changes and category management of a multi-million dollar business. She brings creativity and a curious mindset to the loyalty area of the business - traits that were paramount to the creation of a 3 year strategy plan to inform the future of Loyalty for Food Lion.

Nicole has a bachelor of science degree with a marketing concentration from Pfeiffer University. She has enjoyed many post graduate training and development opportunities including: Cornell University Food Management Program, Scotwork North America Advanced Negotiation Skills and Emerging Leaders Program at the University of Arizona.

Nicole brings creative high energy and optimism to address business opportunities and align teams on a go-forward process to achieve objectives. She has a keen understanding of the supply chain side of the organization and our customer which she brings into creating meaningful marketing materials which communicate the right message while driving strong financial performance.

Nicole has received several professional recognitions including "Produce Business Top 40 Under 40" (2020), Emerging Leader (2021) and Mentor in the Making (2022).

She resides in Kannapolis, NC with her husband (Kevin), children - Noah and Quinn. 

Natalie Khalil, Senior Manager of CRM, Hilton

Natalie Khalil is a Senior Manager of CRM within the Loyalty and Customer Engagement team at Hilton. With a strong background in marketing analytics, Natalie has an extensive history of leveraging big data and analytics to inform both customer and marketing strategies. At Hilton, her team leads the design of customer strategies within the Loyalty space and beyond, including offer strategy. Natalie also works to liaise between data architecture and business teams, ensuring that database design efficiently meets the needs of customer analytics teams throughout Hilton. She is passionate about the travel industry and is constantly working to ensure a customer-first mindset for Hilton and the Honors program.
 

Michael Fong, Head of Loyalty Analytics, Royal Bank of Canada

Michael Fong is Head of Loyalty Analytics at RBC, where he leads the strategy behind one of Canada’s most data-rich personalization engines. At the intersection of AI, analytics, and member experience, Michael helps transform transactional data into tailored, meaningful interactions that drive engagement and loyalty. His work focuses on turning insights into action—enabling smarter personalization at scale for both members and merchant partners.