Barb Olson, SVP, Loyalty & 1:1 Solutions, Cogensia
Barbara Olson is a seasoned marketing executive and loyalty marketing leader with over 20 years of experience driving company sales and profitability through effective, measurable, data-driven marketing initiatives that acquire, retain, and build relationships with profitable customers. Today, Barb leads the Loyalty & 1:1 marketing practice at Cogensia. This group turns actionable customer insights into business driving strategies to grow customer relationships. Much of Barb’s work is about helping clients engage customers with relevant experiences and communications to differentiate their brands, supported by Cogensia analytics and customer management platform.
Prior to joining Cogensia, Barb worked for Best Buy leading and revamping their loyalty program, and spent 10 years with Carlson Marketing managing numerous client brands including: Visa USA, Hallmark, AMC Theatres, Great Clips, Carlson Hotels Worldwide, TGI Friday’s restaurants, and Radisson Seven Seas Cruises.
Barb is married with 3 sons, active in her local church and community and is an avid golfer and outdoor lover.