“We’re really looking forward to participating this year,” says Cassie Boutelle, vice president, loyalty products global retail payments/product management, FIS.
 
Boutelle will present her session, “The Loyalty Effect,” at this year’s Loyalty Expo 2017 in Orlando, Florida. “I’m going to be speaking about Premium Payback which is a new loyalty redemption network that allows consumers to engage with their financial institutions and retailers in a new and innovative way at the point of sale.”

Because this is a unique solution that benefits all players in the payments ecosystem, both financial institutions and retailers will benefit from the session according to Boutelle.

Also, as regulatory pressures and new payments technologies challenge relationships between financial institutions and merchants, it’s important, she notes, to find ways to collaborate on emerging payment types and create new partnerships to support them including point of sales integrations, mobile wallets and redemption options.

“We’re going to be talking, overall, about what the solution is and why it’s important to engage consumers at the point of sale and how that will impact both the retailer and financial institutions portfolio,” she explains.

From a financial institution perspective, Boutelle will discuss how engaging with consumers at the point of sale drives top-of-wallet status and creates new opportunities to increase transaction volume. From a retailer’s perspective, the presentation will focus in on how enabling this functionality allows businesses to benefit from increased spend at their locations, shift share away from competitors, and attain more brand affinity from consumers.

“Again, it’s a win-win for everyone in the payments eco-system,” Boutelle insists. “I’ll also be talking about how consumers benefit from it by turning actual rewards claims into a new form of currency that they can spend at the point of sale.”

Loyalty Expo, the true Voice of the Customer-driven and best practice-focused customer loyalty conference, will be held May 2nd through the 4th at the Caribe Royale Hotel & Convention Center in Orlando, Florida.

FIS’ unique approach to modern customer loyalty marketing will provide the foundation for a session about how Premium Payback, the new innovative real-time loyalty redemption solution from FIS, enables financial institutions to engage consumers at the POS. Highly adaptable, this system can be implemented across industries to reward customers, drive loyalty, and increase customer engagement.

This network creates benefits for consumers, financial institutions, and retailers by offering consumers an opportunity to convert points into currency, reduces loyalty program costs for financial institutions, and provides retailers an opportunity to engage new consumers.

Ms. Boutelle specializes in retail and financial institution loyalty products as well as emerging payment trends. She joined FIS in 2013.