Throughout the rental trucking equipment industry, Ryder strives to be the only solution for B2B truck rental needs. As one of the largest suppliers of specialized refrigerated vehicles for food services companies and very large tractor-trailers for hauling freight and more, Ryder is dedicated to this goal by converting average consumers into loyal brand advocates.
 
This is a foundational aspect of the brand’s customer experience, and it has been built from the ground up and across numerous touch points that span both the digital and physical spaces. In this way, Ryder drives a consistent experience as the customer journeys along from one channel to the next.
 
The impressive nature of this feat is only made more impressive when considering that most Ryder customers transact at multiple locations, which may sometimes be thousands of miles apart. From beginning to end, Ryder excels at maintaining this consistency, which has also been recently represented by the brand’s loyalty program.
 
It is called RedZone and it occupies a unique place in the rental truck industry. Not many rental truck companies offer a loyalty program, and neither do most B2B companies, but so far RedZone has been a tremendous success.
 
At this year’s Loyalty Expo, attendees will get an inside look into what makes this program so special during a session titled, “Learn How Ryder’s B2B Loyalty Program is Driving Business Intelligence and Incremental Sales.”
 
Presented by Barb Olson, SVP of Loyalty & 1:1 Solutions of Cogensia, and Stephanie Wicky, Ryder Director of Marketing, this session will share RedZone’s highlights.
 
“Ryder is going the extra mile today with their business customers by offering them the RedZone program,” Olson told Loyalty360. “And we will look at how to assess their customer base and how to assess their program, and we will consider some important factors in B2B loyalty marketing. So we are going to share our process and our findings along that Ryder journey.”
 
Attendees will also learn how to evaluate the value of B2B customers, how other brands can measure their own loyalty programs and determine ROI, important factors to consider in B2B loyalty marketing and more.